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Experiment
We believe that [doing this/building this
feature/creating this experience]
for [these people/personas]
will achieve [this outcome].
We will know this is true when we see [this
market feedback, quantitative measure, or
qualitative insight]
PD-7](https://image.slidesharecdn.com/iibauserstoriessuck-190118205831/75/User-Stories-Suck-David-Hawks-Reese-Schmit-IIBA-Austin-January-2019-24-2048.jpg)
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User Stories Suck - David Hawks & Reese Schmit - IIBA Austin January 2019
The document discusses the challenges of user stories in agile methodologies and emphasizes the need for clearer hypotheses and experimentation to streamline product development. It highlights the importance of reducing complexity, empowering teams, and establishing effective feedback loops to foster continuous improvement and agility. The authors, experienced agile coaches, propose a structured transformation framework aimed at improving business agility and optimizing delivery processes.
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User Stories Suck - David Hawks & Reese Schmit - IIBA Austin January 2019
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- 2. © Copyright AgileVelocity, LLC All Rights Reserved Reese Schmit Agile Coach/Trainer @reesendesist [email protected] www.agilevelocity.com
- 3. David Hawks Agile Trainerand Coach CEO of Agile Velocity @austinagile [email protected] AgileVelocity.com Accelerate Agility Transformation | Training | Coaching
- 4. PROPRIETARY AND CONFIDENTIALAGILEVELOCITY ACCELERATE AGILITY THE PATH TO AGILITY™ The Agile Velocity transformation framework
- 5. PROPRIETARY AND CONFIDENTIALAGILEVELOCITY ACCELERATE AGILITY 5 Align Learn Predict Accelerate Adapt Alignment around Why Change Agile Leadership Mindset Create Focus Optimize the Whole Business Agility Org Change Plan Empower Teams - Transfer Ownership Reduce Complexity Internal Coaching Capacity Product Learning over Delivery Readiness for the Transformation Facilitate the Change Ability to Forecast Clear Value Purpose Establish Foundational Practices Establish Predictable Cadence of Delivery Release Continuously Customer Centered Team Agreements Establish Continuous Improvement Culture Shorten Quality Feedback Loop Reduce Cycle Time Experiment Driven Development Create Visibility OrganizationalLevelTeamLevel THE PATH TO AGILITY™ The Agile Velocity transformation framework
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- 7. Delivery Focus • Agile •Scrum • Predictability • Velocity • Test Automation • Continuous Integration • User Stories PD-2
- 8.
- 9. How do you knowyou are building the right thing? PD-2
- 10. When do you findout if you are right? PD-2
- 11. How long isthe Release cycle? (From Concept to Customer) How many features are released together? How is success determined? Your Product Today Your Reality PD-3
- 13. Debrief In the Video Whatwas the impact? How long is the Release cycle? (From Concept to Customer) How many features are released together? How is success determined? Your Product Today PD-3
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- 15. 64% of the featureswe build in the software industry are Rarely or Never Used!
- 16. Discovery • Lean Startup •User Story Mapping • Design Thinking • Lean UX • Experiment Driven PD-4
- 17.
- 18. Build Idea Product Measure Learn Data The Goal isto Shorten the Learning Cycle
- 19. © Copyright AgileVelocity, LLC All Rights Reserved Objective Objective: _____________________ • Key Result 1: ________________ • Key Result 2: ________________ • Key Result 3: ________________ PD-7
- 20. Turn your Requirement intoa Hypothesis If we do X then Y% of customers will behave in way Z
- 21. © Copyright AgileVelocity, LLC All Rights Reserved Hypothesis If we do _____________, then ___________% of customers will behave ___________ PD-7
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- 23. © Copyright AgileVelocity, LLC All Rights Reserved Experiment Build the absolute minimum required to test your hypothesis, as fast as possible • Measure real behavior • Don’t just confirm, learn • Include ways to capture surprises PD-7
- 24. © Copyright AgileVelocity, LLC All Rights Reserved Experiment We believe that [doing this/building this feature/creating this experience] for [these people/personas] will achieve [this outcome]. We will know this is true when we see [this market feedback, quantitative measure, or qualitative insight] PD-7
- 25. What tools and techniquesdo you use to validate ideas before beginning development? PD-8
- 26. Experimentation Objective Explore baked-in assumptionsand define them as testable hypotheses • “10% of all free version users will convert to paid.” • “If we provide this feature, then 25% more will buy our service.” • “Non-gluten recipes take more than 30 minutes to find.” • “90% of parents want an easy way to share photos.” Experiments Design smallest experiment(s) to test the highest-priority hypothesis Hypotheses Define the business goal PD-5
- 27. Practice Round ACTIVITY: • Each tableis given a sheet containing a question or scenario. • Collaborate and achieve consensus on an answer. After 3 minutes, shift to next table where a new sheet awaits staying within your color.
- 28. Types of Experiments MVP ConciergeMVP Sprint PSPI User Observation A/B Test Wizard of Oz Paper Prototype
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- 33. What ways canyou shorten the feedback loop in your product lifecycle? PD-9
- 34. PROPRIETARY AND CONFIDENTIALAGILEVELOCITY ACCELERATE AGILITY THE PATH TO AGILITY™ The Agile Velocity transformation framework
- 35. PROPRIETARY AND CONFIDENTIALAGILEVELOCITY ACCELERATE AGILITY WANT MORE CONTENT? We’ve got you Provide a business card or write down your full name and email on an index card for more related content. We will send you…. ! Full slide deck ! Article on Next Level Agility ! Path to Agility Assessment ! Link to Path to Agility Video ! Explainer Videos Let us know if you would be interested in us doing an Onsite Agility Assessment with your Sr. Leaders. David Hawks CEO [email protected] @austinagile Reese Schmit Agile Coach [email protected] @ReeseNDesist
- 36. AGILE VELOCITY ALL THINGSAGILE Our passion is accelerating agility. The Agile Velocity team consists of a diverse set of thought leaders in the community who focus our energies on Agile so we can provide the best solution for our partners. We believe Agile is helpful to all industries and verticals; we do not limit ourselves to one. AGILE EXPERTS Our coaches have two things: Love for Agile + Decades of hands-on experience applying Agile to build high performing organizations. AGILE TRANSFORMATION PARTNER We are not a coaching augmentation company. Our services are focused on guiding your transformation and partnering to enable long term self-sufficiency. Agile Training with more engagement Agile Teams with faster value Agile Transformations with less risk ABOUT AGILE VELOCITY Contact Agile Velocity at [email protected] OR 512.298.2835
- 37. © Copyright AgileVelocity, LLC All Rights Reserved Sources • Gothelf, Jeff (2013-02-22). Lean UX: Applying Lean Principles to Improve User Experience (p. 20). O'Reilly Media • Moves the Needle, Brant Cooper