Using a Google Design Sprint as a product superpower
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The document discusses the use of Google sprints as a powerful tool for product ideation and team collaboration, particularly in the context of connecting job seekers with employers. It outlines various sprint formats, their benefits, and challenges encountered while managing global teams and planning sessions. Key insights include the adaptability of sprints to different needs and the importance of building a cohesive team to drive product vision.
Using a Google Design Sprint as a product superpower
- 1. Using a Google Sprint as a Superpower Aaron Kovalcsik // Sr UX Designer
- 2. help them travel Users: people with jobs & money 2005-2015
- 3. Products: help them travel Users: people with jobs & money 2005-2015
- 4. so they can have money and travel? 2015-now
- 5. so they can have money and travel? Products: help people get jobs 2015-now
- 6. money & travel? Products: help people get jobs 2015-now
- 7. money & travel? help people get jobs 2015-now
- 13. small problem big problem lots of timesome time team cost
- 16. Job Seekers needs job Employers has jobs
- 20. Q1, 2017 our team (very happy)
- 23. The ultimatum
- 24. The ultimatum: 1. Prove that there is a user need for this
- 25. The ultimatum: 1. Prove that there is a user need for this 2. Prove that there is a business case for this
- 26. The ultimatum: 1. Prove that there is a user need for this 2. Prove that there is a business case for this 3. Prove that there is a road map worth investing in
- 27. You’re fired.
- 28. You’re fired. You’ll get reassigned to other teams.
- 31. our product helps job seekers & employers
- 32. The ultimatum: 1. Prove that there is a user need for this 2. Prove that there is a business case for this 3. Prove that there is a road map worth investing in
- 34. Who has participated in a Google Venture sprint?
- 35. “A GV sprint is a 5-day process for answering critical business questions. Jake Knapp
- 36. “The sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments. Jake Knapp
- 37. Today 1 Month 6 Months 1 Year 5 Years
- 38. ● A global sprint ● Back to back sprints ● The Sprintless Sprint ● The Day Sprint ● The Half Day Sprint ● Mini Sprints ● Mega Sprints ● The 60 minute Sprint
- 39. A global sprint ● Scheduling was a nightmare ● Managing multiple time zones was nearly impossible
- 41. A global sprint ● Scheduling was a nightmare ● Managing multiple time zones was nearly impossible ● Some key people couldn’t attend physically . . . but they wanted to attend remotely
- 42. ● A global sprint ● Back to back sprints ● The Sprintless Sprint ● The Day Sprint ● The Half Day Sprint ● Mini Sprints ● Mega Sprints ● The 60 minute Sprint
- 43. Two sprints! Wait, why?
- 44. Back to back sprints ● Double the planning ● Double the preparation ● Double the speakers and attendees
- 45. very recently...
- 49. Sprint 1: Companies Our initial goal was to define a set of features, a new product, or a platform that companies could use to engage with job seekers.
- 57. Emulating a product launch ● Marketing wrote marketing strategies ● PR wrote mock press releases and our “first tweet” ● Sales made mock pitch decks for potential companies ● Product, ux, and dev worked on the prototype
- 59. Sprint 1: Companies Our initial goal was to define a set of features, a new product, or a platform that companies could use to engage with job seekers.
- 60. Sprint 1: Companies Our initial goal was to define a set of features, a new product, or a platform that companies could use to engage with job seekers. “Help companies retain, attract, and hire great employees.”
- 61. before
- 62. before after
- 63. new product
- 64. Sprint 2: ● New speakers ● New information ● Same moderators
- 65. Sprint 2: Job Seekers Our initial goal was to come up with new features or a new product that would guide job seekers throughout their career journey.
- 67. job trigger searching applying interview closing job Job Seeker Map
- 68. Low stress job trigger searching applying interview closing job Job Seeker Map
- 69. High stress job trigger searching applying interview closing job Job Seeker Map
- 70. High stress job trigger searching applying interview closing job New gradPart time Second career Mid career switch Retirement Summer job Ex-con DisabilitySecond job Ex-military Gig job Work from home Remote job Freelance Job Seeker Map
- 79. “AHA!”
- 81. Sprint 2: Job Seekers Our initial goal was to come up with new features or a new product that would guide job seekers throughout their career journey.
- 82. Sprint 2: Job Seekers Our initial goal was to come up with new features or a new product that would guide job seekers throughout their career journey. Help job seekers answer the unknown.
- 83. homepage before
- 84. homepage after
- 85. a tiny BIG win
- 86. new products!
- 87. before
- 88. before after
- 89. What our team learned...
- 90. 1. Sprints don’t have to be by the book. ● We had remote speakers ● We changed the order of activities ● We had over 20 participants on some days ● We didn’t use the egg timers ● We didn’t use a “decider”
- 91. 2. Sprints don’t solve everything But we did end up with a road map and vision worth investing in.
- 92. 3. Our sprint wasn’t about building a product...
- 93. 3. Our sprint wasn’t about building a product... our sprint was about building a global team.
- 96. Low on time High cost Big problem back to back (global) sprints great for building a global team and driving product vision
- 97. “take all the time you need” “here, have all this money” “do whatever is needed to address the problem”
- 98. “we don’t have much time” “there’s no budget for this” “this problem is too big”
- 99. small problem big problem lots of timesome time team cost
- 100. What Indeed learned 4. Sprints are a useful tool for product ideation... …and can be modified for problem, time, and cost
- 101. ● A global sprint ● Back to back sprints ● The Sprintless Sprint ● The Day Sprint ● The Half Day Sprint ● Mini Sprints ● Mega Sprints ● The 60 minute Sprint
- 102. Lots of time Low cost Big problem the sprintless sprint a behind the scenes sprint that supercharges your team
- 103. ● Week 1 ○ Email product stakeholders ○ Interview product stakeholders and “experts” ● Week 2 ○ Identify the user journey, create the user map, pick a goal ○ Independent designs + prototype ● Week 3 ○ Usability testing & final deliverables The Sprintless Sprint
- 106. ● A normal sprint ● Back to back sprints ● The Sprintless Sprint ● The Day Sprint ● The Half Day Sprint ● Mini Sprints ● Mega Sprints ● The 60 minute Sprint
- 107. Low on time Low cost Small problem the one day sprint the small team superpower
- 108. 9:00-11:30: Sharing information, research, user map, and a persona 11:30-12:30 Bento boxes! 12:30-15:00 Design ideation Individual prep … 15 min Individual design … 30 min Feedback … 15 min Individual design … 20 min Group design … 50 min 15:00-17:00 Design discussions and selection The Day Sprint
- 110. before
- 112. ● A normal sprint ● Back to back sprints ● The Sprintless Sprint ● The Day Sprint ● The Half Day Sprint ● Mini Sprints ● Mega Sprints ● The 60 minute Sprint
- 113. The Half Day Sprint Full day Half day
- 114. One week Medium cost Small - Large problems half day sprint great for solving unexpected issues within a short time
- 118. ● A normal sprint ● Back to back sprints ● The Sprintless Sprint ● The Day Sprint ● The Half Day Sprint ● Mini Sprints ● Mega Sprints ● The 60 minute Sprint
- 119. Low on time Low cost Small - Large problems mini sprint a superpower for every team
- 120. ● Day 1: Define the problem, ask the experts ● Day 2: Make a map, pick a pain point ● Day 3: Sketch, sketch, vote & decide ● Beyond 1: Build the prototype ● Beyond 2: Test and validate Mini Sprints
- 121. Day 1 Day 2 Day 3 Week 1 Week 2
- 122. before
- 123. ● A normal sprint ● Back to back sprints ● The Sprintless Sprint ● The Day Sprint ● The Half Day Sprint ● Mini Sprints ● Mega Sprints ● The 60 minute Sprint
- 124. Lots of time High cost Product revolution! mega sprint perfect for driving innovation and big product vision
- 125. ● Week 1: Discovery and problem definition ● Week 2: Sketch workflows and prioritize features ● Week 3: Detailed screen-by-screen interactions ● Week 4: Prototype for demonstrating the vision ● Beyond: Usability test, product buy-in Mega Sprints
- 126. Today 1 Month 6 Months 1 Year 2 Years
- 127. ● A normal sprint ● Back to back sprints ● The Sprintless Sprint ● The Day Sprint ● The Half Day Sprint ● Mini Sprints ● Mega Sprints ● The 60 minute Sprint
- 128. Low on time Low on cost Small problem micro sprint great for brainstorming
- 129. ● One slide! ○ Project goal ○ Essential insights ○ Essential research ○ Previous ideas ○ One focus area, one persona ● Sketch! Come up with as many solutions as you can ● Vote (get kicked out of room for running over) 60 Minute Micro Sprint
- 131. Q2, 2018
- 132. a new challenge
- 133. Thanks!
- 134. Thanks!
- 135. Using a Google Sprint as a Superpower Aaron Kovalcsik // Sr UX Designer [email protected] linkedin.com/in/aaronkovalcsik (Want to work in Tokyo? We’re hiring…)