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Using Analytics to Figure Out What to Improve on your site(s)
Social media can produce benefits for libraries like increased support and usage, but libraries must define goals for their efforts and track both qualitative and quantitative metrics to determine if investments in social media are meeting those goals. A variety of free tools exist for measuring engagement on specific social media platforms like Facebook, Twitter, YouTube and Flickr and can track metrics like reach, sentiment, discussions, and growth of a fan base over time to help libraries evaluate the impact of their social media presence.
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Using Analytics to Figure Out What to Improve on your site(s)
- 1. Social MediaDarlene Fichter&JeffWisniewski
- 2. Why Measure?Free puppiesPuppyphoto by paul+photos=moodySome rights reservedDog ownship by ASPCA
- 3. Investment in SocialMediaProduces?What are your goals? Cost savings? More use? Library support?Blog or flickr or youtube channelReaders, commenting, following, linkingUseful to track but it’s just the startAnd the result is ? Goals met or not met.
- 4. Qualitative and QuantitativePhoto by findingthenowSome rights reserved
- 5. Abundance of CountingToolsHowSpecific tools for specific channelsMessage BoardsFacebookTwitterFlickr, YouTube, media/video Social bookmarking“Overview/Aggregate”WhoWhenWhere
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- 8. IndicatorsStrengthlikelihood of beingdiscusseddo you have a fan base that repeated talk about you?ration of positive mentions to negative onesPassionSentiment
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Editor's Notes
- #3 Social media is not free.It takes people, technology and time all of which are finite resources