Using Data To Tranform Your Business - Marketing Business
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A Deal Company specializes in big data consulting and business intelligence, with over 300 employees and 50 projects completed since 2012. They emphasize the importance of becoming a data-driven company by leveraging customer-centric data analytics and fostering an agile culture within organizations. The document also discusses strategies for transforming marketing practices through data analysis, automation, and creating responsive IT departments.
Using Data To Tranform Your Business - Marketing Business
- 1. DATA TRANFORMATION Be ready to Scale Your Business ! Marco Garcia – Cto &Founder A DEAL COMPANY
- 2. Wearea BigDataconsultingcompany, . 1 3 Y E A R S O F E X P E R I E N C E +300 Employees +100 Companies Served +50 Projects in BI, DW e Big Data +1.000 Trained People A DEAL COMPANY
- 3. 2012 Ourfirstcontactwasin 2012ata TDWIEventwheretheytalkeda lotaboutthefutureofthedata,Big DataandHadoop. 2014 In2014we signedthepartnership withHortonworks. 1stSouthernHemisphereCertified Instructor 2015 In2015we startedtrainingandprojects. Thereare6Bigdataprojects,+100trainedstudents 3specificallyon theassemblyofDataLakes. A DEAL COMPANY
- 4. BUSINESSINTELLIGENCE Consulting& BI projects.Inaddition,we offerSelf-serviceBIsolutions. BIG DATA BigDataConsultingandProjetcs DATA SCIENCE We constructalgorithmsthatidentify patternsand realizepredictiveanalyzes. SERVICES PROJECTSANDCONSULTING A DEAL COMPANY
- 5. A DEAL COMPANY DATA : Small, Big, Fast, Slow.. It’s Everythingabout Data !
- 6. DATA, Small, Big, Fast, Slow It’sEverythingaboutData! A DEAL COMPANY
- 7. DATA, Small, Big, Fast, Slow It’sEverythingaboutData! A DEAL COMPANY 4ZB DATA MOBILE DEVICES HUMAN CONTENT INTERNET OF THINGS 44ZB DATA Source: http://www.emc.com/leadership/digital-universe/2014iview/executive-summary.htm
- 8. DATA, Small, Big, Fast, Slow It’sEverythingaboutData! A DEAL COMPANY Payment Tracking Call Analysis Machine Data Product Design Social Mapping Factory Yields Defect Detection Due Diligence M & A Proactive Repair Disaster Mitigation Investment Planning Next Product Recs Store Design Risk Modeling Ad Placement Inventory Predictions Sentiment Analysis Ad Placement Basket Analysis Segments Customer Support Supply Chain Cross- Sell Customer Retention Vendor Scorecards Optimize Inventories Business executives are driving transformational outcomes with next-generation applications that empower new uses of Big Data including: data discovery, a single view of the customer and predictive analytics.
- 9. DATA, Small, Big, Fast, Slow It’sEverythingaboutData! A DEAL COMPANY
- 10. What these Companies has in common ? A DEAL COMPANY
- 11. A DEAL COMPANY What these Companies has in common ? All of them created A SOFTWARE PLATAFORM, of course they have great services too. • They use intense their data, to analyze, measure and predict customer behaviours. • They create and kill products based on data. • They had velocity to implent new features and services. • They had Data Science as part of their Operations. THEY ARE : DATA DRIVEN COMPANIES !
- 12. A DEAL COMPANY How to be a Data Driven Company ? Run Forest, Run !
- 13. How to Be a Data Driven Company ? A DEAL COMPANY • Be Customer Centric ! Everything about of your customer matters • Data – internal, external, social, etc • Their Products and Services • Their desires • Live their dreams ! • Create an Inside Data Culture • Create an Agile Culture • Create an Software Plataform to Delivery Fast
- 14. A DEAL COMPANY And About Marketing ? Beyond 4P’s!
- 15. How to Transform a Marketing Company Maybe 7 B’s ? A DEAL COMPANY • Be fast, be furious Your Customers will love it • Be Precise Wrong Numbers drive to Wrong Decisions • Be ready to explain You always need to explain the data • Be Inventive Look beyond the scene • Be ready to test Test, Test and Test • Be ready to change Change if something is not good • Be Wonderful Good numbers in good shape
- 16. How to Transform a Marketing Company A DEAL COMPANY • Automate Tasks – Analysts must Analyze. • Transfers • Imports • Data Loading • Data Quality • Data Visualization • All of them must be Automated !
- 17. How to Transform a Marketing Company A DEAL COMPANY • Analysts must prepared to be Scientists. • All the market are talking about Data Scientists, but : • They are hard to find • They expensive • Must of them have a learning curve to take the business
- 18. How to Transform a Marketing Company A DEAL COMPANY • Your IT Department could transform you in a Loser or Winner • Have your IT on your side • Prepare them to be Agile • Put them to feel the customer pain
- 19. How to Transform a Marketing Company A DEAL COMPANY • Some Ideas : • Learn with the data • Predictive Models to your customers • Analytics with all data available • No constraints about data loading – image, videos, audio, etc • Create triggers to warn them • Try to precess data Daily • Use Cloud Structure to Scale
- 20. How to Transform a Marketing Company A DEAL COMPANY • Insights come everywhere, everytime – Gather all of them All New Sources Not Created Yet !
- 21. Our Sugestion : Have your own Plataform A DEAL COMPANY
- 22. SOME CLIENTES PROJECTSANDTRAINING A DEAL COMPANY
- 23. THANK YOU! MarcoGarcia AvenidaPaulista,171- 7andar- JardimPaulista (11) 98779-0500 [email protected]