Using Empathy to Build Custom Solutions at Scale
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Andy Yeo, a product manager at Segment, discusses lessons learned in building custom solutions at scale, emphasizing the principles of 'less is more,' avoiding silos of input data, and the importance of re-running experiments. The document highlights hypotheses regarding the desire for self-service customer integrations and the need for improved infrastructure. Key takeaways include the need for true self-service capabilities and the potential for partners to build more integrations with appropriate support.
Using Empathy to Build Custom Solutions at Scale
- 1. Building custom solutions at scale Andy Yeo Product Manager Segment
- 2. Featured Presenter Andy Yeo Product Manager Segment Twitter: @yeoa LinkedIn: /andycpyeo
- 4. Lessons: Less is more Don’t silo your inputs 4
- 5. Lessons: Less is more Don’t silo your inputs Re-run your experiments 5
- 6. Your customer data platform 6 `Page Viewed` `Checkout started`
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- 8. Hypothesis: Partners want to build and maintain their own customer integrations if the path was available. 8
- 10. Possible Paths: Send all the data Send some of the data Fully customized 10
- 11. Possible Paths: Send all the data Send some of the data Fully customized 11
- 12. Key Learnings: Improved infrastructure Mismatched expectations True self-service 12
- 13. Key Learnings: Improved infrastructure Mismatched expectations True self-service 13
- 14. Hypothesis: Partners would build more integrations if we offered a truly self-service platform. 14
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- 24. 24 Don’t silo your inputs
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- 27. Hypothesis: Customers want to build on Segment given the correct tooling and support. 27
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- 37. Lessons: Less is more Don’t silo your inputs Re-run your experiments 37
- 38. Lessons: Less is more Don’t silo your inputs Re-run your experiments 38
- 39. Lessons: Less is more Don’t silo your inputs Re-run your experiments 39
- 40. Lessons: Less is more Don’t silo your inputs Re-run your experiments 40
- 41. Thank you! Join us on Slack for Q&A optimize.ly/dev-community