Using Google Analytics to Measure Website Engagement

Using Google Analytics to Measure Website Engagement

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  Using Google Analyticsto Measure Website Engagement Photo credit: http://www.flickr.com/photos/sepblog/3542294246/
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  Who we areHall Internet Marketing Portland, Maine In business over 12 years @hall_web Amanda O’Brien VP of Marketing @amanda_pants
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  What we willtalk about What is Google Analytics How to add it to your website Important features to check regularly Cool extra features Photo credit: http://www.flickr.com/photos/charlottesphotogallery/5784901344/
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  What is GoogleAnalytics? Free tool Tons of information Don’t drown in the details Make note of trends Tells you who came, when and what they did 24 hour increments No back dated data Photo credit: http://www.flickr.com/photos/simiezzz/647478939/
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  Why you needit Track how people got there Determine what is working and what is not Knowledge is power Refine your efforts Photo credit: http://www.flickr.com/photos/37996594214@N01/51722696/
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  Getting started Signup = google.com/analytics/ Generate your unique code Javascript snippet Ads and javascript blocked? Won’t get the data. Add to your website before </body> tag Only have to add once Does not affect the look of your website Photo credit: http://www.flickr.com/photos/jakeandlindsay/5524669257/
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  What you canmeasure Photo credit: http://www.flickr.com/photos/torikoch/4653745463/
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  Visitors Visits Uniquevisitors Pageviews/Average Pageviews Time on site Bounce rate New Visits Browsers Photo credit: http://www.flickr.com/photos/repoort/134730464/
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  Traffic Sources DirectTraffic Referring sites Search Engines Keywords Getting more balanced pie Photo credit http://www.flickr.com/photos/zouny/4348302981//
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  Content Top contentTop landing pages Top exit pages
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  Goals and ecommerce Add value to your visits Set up Goal and Goal funnel Set up ecommerce tracking
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  Important things totrack Inbound sources Top content Keyword searches New visitors Photo credit http://www.flickr.com/photos/h_is_for_home/3707580179/
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  Adjusting the timeline Adjusting times Comparing times YoY Quarter Month
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  Email reports Make the reports that matter come to you, or your staff Photo credit http://www.flickr.com/photos/9009139@N08/2959912279/
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  Remove your IP“ Filter Managers” Add a Filter and name it Select “traffic from ip addresses” Add the website Photo credit http://www.flickr.com/photos/flowector/3452703868/
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  GA Advanced -Custom Reporting See a report with practically any metric compared to practically any dimension
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  New Version Mobiledevices
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  New Version -Multi channel
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  Recap Knowing whatis going on with your site empowers you Find out what is working and what is not Measure the data points that are most important to you Make assumptions by analyzing trends Fix breaks or wholes in your site Photo credit http://www.flickr.com/photos/ashevillein/4233288271/
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  Want to knowmore? Recorded: 6 Advanced Features in Google Analytics You Should Know Blog: SEO and Analytics Google Analytics Blog SEO moz Analytics training Email: [email_address] Twitter: @hall_web and @amanda_pants More upcoming webinars: Tips to Keep Your Content Fresh Writing for SEO