Using LinkedIn
- 1. Using LinkedIn Ashish Kulkarni Web Design Glasgow www.webdesignglasgow.eu
- 2. Introduction • Who am I? • 20 Questions • What is LinkedIn? • How to use LinkedIn for Job, Career and more www.webdesignglasgow.eu
- 3. Who am I? • Masters Degree in Computer Science • Create Websites and Software for a living • Been on LinkedIn for over 7 years • Get half my work through connections and half through online job boards • I use LinkedIn for Contracts and Business www.webdesignglasgow.eu
- 4. Questions • I am happy to take any question at any time • I don’t know all answers but I will try my best to answer www.webdesignglasgow.eu
- 5. What is LinkedIn? www.webdesignglasgow.eu
- 6. What is LinkedIn? • LinkedIn is Professional Social Media website • You can manage your online CV using LinkedIn • You can search for the right people • You can connect with people • You can send messages to people • You can engage with your target audience • You can request introductions and much more www.webdesignglasgow.eu
- 7. Getting started • For most things, LinkedIn is FREE • You can register at www.linkedin.com • LinkedIn keeps chasing you to fill up your profile • Excellent tool for job seekers as well as, business owners www.webdesignglasgow.eu
- 8. LinkedIn Profile – Do’s • Share a professional photograph • Share true information regarding work experience • Adhere to company/business policies • Share personal information that you are comfortable with sharing • Find and connect with people you know well and can vouch for www.webdesignglasgow.eu
- 9. LinkedIn Profile – Do’s www.webdesignglasgow.eu
- 10. LinkedIn Profile – Don’ts • Don’t put up company logo or a non professional photograph as your profile image • Don’t put false information • Don’t connect with inappropriate people who may harm your interests by association www.webdesignglasgow.eu
- 11. LinkedIn for Job Seekers Update CV Update LinkedIn Profile Seek Recommendations Upload CV to Job boards Search for relevant jobs Apply Interview Success www.webdesignglasgow.eu
- 12. Why update profile? • Recruiters and potential employers check LinkedIn • You cannot write everything on a CV • Ensuring that your CV matches your LinkedIn profile in terms of dates, companies and positions is important www.webdesignglasgow.eu
- 13. Why update profile? www.webdesignglasgow.eu
- 14. Why update profile? www.webdesignglasgow.eu
- 15. Recommendations • Businesses rarely give a reference indicating anything more than dates worked • References are usually given by HR and not by line manager, stake holder or colleagues • LinkedIn recommendations allow you to request and manage the right words to show on your profile www.webdesignglasgow.eu
- 17. LinkedIn for Business • Businesses need leads and customers • Businesses need collaborators • Businesses owners need visibility and avenues to show-off their expertise • LinkedIn can help you with visibility, marketing, collaborators and leads www.webdesignglasgow.eu
- 18. LinkedIn for Business Update LinkedIn Profile Seek Recommendations Join the right groups Network Online and Offline Connect with Relevant People Create/Update Company Page Engage and Collaborate Convert Start or Participate in discussions Share relevant updates www.webdesignglasgow.eu
- 19. LinkedIn Tools • LinkedIn Search – Find right people or groups • LinkedIn Messages – Exchange direct messages with LinkedIn connections • LinkedIn Groups – A great place to connect with people, create and participate in discussions and raise profile • Share an update – A great way to talk about your area of expertise • LinkedIn Company Page – Great place to talk about your business and share business updates www.webdesignglasgow.eu
- 21. Advanced People Search www.webdesignglasgow.eu
- 22. People Search Results www.webdesignglasgow.eu
- 24. LinkedIn Messages • You can send messages only to your 1st level and Group Connections • Be brief and to the point. No one reads long messages. www.webdesignglasgow.eu
- 27. Group Discussions • Different Groups have different rules and permissions. Please check these before posting. • Discussions have to be entertaining, engaging and educating • Rather than “Buy from me”, “How you can save money on something I sell” may get more traction www.webdesignglasgow.eu
- 28. Share an update www.webdesignglasgow.eu
- 31. LinkedIn Company Pages www.webdesignglasgow.eu
- 32. Summary • LinkedIn is a professional social media website • It allows you to find and connect with people • LinkedIn allows you to raise your profile • It is a great tool for both Job Seekers as well as Business Owners • In today’s world, where your Network = your Net worth, LinkedIn allows you to build a strong professional network www.webdesignglasgow.eu
- 33. How to get hold of me • Email – [email protected] www.webdesignglasgow.eu