Hiro Yoshioka from Rakuten, Inc. discusses the significance of open source software (OSS) and hacker culture in fostering innovation and collaboration within the company. He emphasizes the need for an OSS license to promote a collaborative model and prevent free-riding, alongside the importance of engaging with the broader OSS community. The presentation also highlights the benefits of OSS, including flexibility, quality, and facilitating a hacker-centric culture in technology development.