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Using social media for AS 1
- 1. Social media in yourprofessional life: Networking & Profile Raising Jessica Holloway Swift, Careers Network
- 2. Outcomes of session •Understand how LinkedIn can: – Be used to raise your profile – Be used for networking – Profile raising via other blogging platforms • Learn how Twitter can – Be used for networking – Promote your personal brand • Raising profile through blogs & posts
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- 5. My 3 socialmedia identities • Personal – Facebook/ Snapchat – Nothing is 100% private • Public – Twitter/ Instagram • Professional – LinkedIn
- 6. What does thenext image mean to you?
- 8. What do wemean by personal brand?
- 9. Simple tips toyour online brand • Determine how you want to be perceived – Where are you an expert? – You are not a Mars bar – be authentic & human • Audit your digital footprint – Google yourself • Create value in your online presence • Share content with a purpose
- 10. Networking basics • Organisation& planning • Find the right people • Asking the right questions • Stay in touch without asking for anything (at first) • Be generous – give as much as take • Be enthusiastic and reliable
- 11. Social media helps youfind and maintain you networks and promote your personal brand
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- 13. LinkedIn profile tips Photo– headshot Headline – not just job title but who you are A bit about yourself in a professional context Media rich files to make yourself stand out
- 14. Networking LinkedIn – findingyour networks • Reviving old friendships – school, university, past jobs • Meeting face to face vs online • Mutual connections • Interest groups • Advanced search/ alumni tool
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- 17. Networking LinkedIn – makingconnections • Send a personalised message • Post on groups • Ask for an introduction • Send LinkedIn requests when you meet people at events
- 18. LinkedIn – stayingin touch • Liking, sharing, commenting, posting on groups • Endorsements & recommendations • Send personalised messages on work anniversaries/ promotions • Relationship management tool – LinkedIn’s best kept secret
- 19. LinkedIn Posts • Raisingprofile • Increases profile views • Demonstrates expertise • Opens conversations
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- 21. Benefits to you •Professional development • Expand on areas of interest • Strengthen your personal brand • Reflect on topics of interest • Expands networks • Opens opportunities
- 22. Successful blog writing •Personal experience to demonstrate key points • Interesting and relevant topics • Humour/ empathy to connect with the reader • Photographs and images to break up text • Links to further resources
- 23. Different platforms • LinkedIn •Wordpress / Blogger • Tumblr (Twitter/blogging crossover) • Choose what works for your purpose & brand
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- 25. Twitter overview • Shorttext (140 characters) • Images get more engagement • Public space but be authentic • #hashtags for events/ livetweeting / shared interests • Build relationships with followers/people you follow
- 26. Instagram overview • Morelike a visual Twitter • Image/ video sharing social network • Hashtags to discover images • Many people use it for personal use but can use professionally
- 27. Making connections • Following •Mentioning • Using hashtags • Direct messaging
- 28. Giving to yournetworks • Help with queries • Like/ retweet interesting tweets • Sharing interesting articles
- 29. Risks vs potential Usecommon sense
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