The document discusses using metrics and analytics to improve physician practice management at ENT and Allergy Associates. It provides examples of key metrics tracked such as cash collections, charges entered, days in accounts receivable. Metrics are reviewed daily, monthly, and quarterly and shared with staff. The practice uses analytics to evaluate processes, set benchmarks and goals. Physician productivity reports aggregate data on procedures, office visits, audio collections and compare individuals to practice averages. Benchmarking and peer grouping allows practices to track growth and identify opportunities.