Using the Web & Social Media for Volunteer Engagement
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This document discusses how non-profits can use social media and the web to engage volunteers. It provides statistics on internet and social media usage and notes that platforms like Facebook, Twitter, LinkedIn and YouTube can be used to share information, educate others, network, and advocate. Some challenges of using social media include losing control of conversations and balancing organizational identity with personal identities. The document recommends establishing an identity and interacting with others rather than focusing only on the organization. It provides examples of how non-profits can use various social media platforms and lists resources for non-profit technology.
![Mickey Gomez Volunteer Center Serving Howard County www.volunteerhoward.org [email_address] Twitter: @volunteerhoward Facebook: http://www.facebook.com/volunteerhoward Questions & Thank you](https://image.slidesharecdn.com/socialmediaapril2010-100428221307-phpapp02/85/Using-the-Web-Social-Media-for-Volunteer-Engagement-35-320.jpg)
Using the Web & Social Media for Volunteer Engagement
- 1. Using the Web & Social Media for Volunteer Engagement April 2010
- 2. As of December 2009 , 74% of American adults use the internet Up from 67% in 2005 Pew Internet & American Life Project (December 2009)
- 4. In 2005, 8% of online adults had a profile on an social network site. 35% had one in January 2009. Today, 45% do. Pew Internet & American Life Project (September 2009)
- 5. LinkedIn Median age is 39 14% of adult social network users Pew Internet & American Life Project (October 2009) Facebook Median age is 33 73% of adult social network users Twitter Median age is 31 19% of adult social network users MySpace Median age is 26 48% of adult social network users 3% global audience decline in 2008
- 6. Facebook From 250 million users worldwide in July 2009 to 300 million users in September 2009 to over 400 million users in February 2010 124 million users in the United States Twitter From 7 million users in March 2009 to 20 million users in August 2009 to over 75 million users in December 2009 27.3 million users in the United States LinkedIn From 13.6 million users in the United States in August 2009 to 17.2 million users in February 2010 Taken from Quantcast (March 2010)
- 7. Flickr From 24.9 million users in February 2009 to 23.2 million users in February 2010 YouTube From 74 million users in February 2009 to 104 million users in February 2010 Taken from Quantcast (March 2010)
- 8. Engage in conversation clients, funders, colleagues Share information Educate others about your agency and/or issue Learn from others Increase transparency and responsiveness Build community Network Advocate Mobilize your base to action Social Media Goals
- 9. Giving up control of the conversation Achieving a comfort level using social media Balancing organization’s identity with personal identity Time/personnel resources for maintaining social media presence Adjusting to ever-changing landscape of social media – being flexible Understanding technology and terminology Measuring ROI (return on investment) Social Media Challenges
- 10. Identify What is your goal? Which types of social media does your organization want to use? Why? How will you measure success? Identity Establish an identity and keep it consistent across platforms Balance organizational goals with personality Invest You get out of Social Media what you put into it Interact Don’t make the mistake of thinking that social media is all about YOU and YOUR organization – it’s about interactions, relationships & connections Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media / Social Media – Getting Started
- 11. Website
- 12. Website
- 13. Website
- 14. Facebook Page
- 15. Facebook Page
- 17. Twitter Tips from John Haydon: http://johnhaydon.com/category/twitter-tips/ Twitter
- 18. Twitter
- 19. Twitter Lists
- 20. Blogs
- 21. Blogs
- 22. Blogs
- 23. Blogs
- 24. Volunteer Tribute Video: http://www.youtube.com/watch?v=xe-QyxX3r1w&feature=channel Camp Make a Difference Video: http://www.youtube.com/watch?v=oMT-6q8pXxY YouTube
- 25. The Arc of Howard County http://www.youtube.com/user/ArcHoward YouTube
- 26. Flickr
- 27. Flickr
- 28. http://mashable.com/2010/04/28/non-profit-location/ Location-based Applications
- 30. Fundraising
- 31. Fundraising
- 33. Nonprofit Blogs Beth’s Blog: How nonprofits can use social media http://beth.typepad.com/ John Haydon: Social Media Marketing for Small Nonprofits: http://johnhaydon.com/ The NTEN Blog: http://nten.org/blog Wild Apricot’s Nonprofit Technology Blog: http://www.wildapricot.com/blogs/newsblog/ Netwit’s Think Tank: http://www.netwitsthinktank.com Blog for Change: http://www.blogforchange.org/ Chronicle of Philanthropy Blogroll: http://philanthropy.com/giveandtake/ Resources
- 34. NTEN (Nonprofit Technology Network): http://www.nten.org/ Tech Soup : http://www.techsoup.org/ We Are Media : http://www.wearemedia.org/Tool+Box Social Brite: http://www.socialbrite.org/tools/ Change.org : http://nonprofits.change.org/ Resources
- 35. Mickey Gomez Volunteer Center Serving Howard County www.volunteerhoward.org [email_address] Twitter: @volunteerhoward Facebook: http://www.facebook.com/volunteerhoward Questions & Thank you