Using Your Growth Model to Drive Smarter High Tempo Testing
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The document outlines a framework for effective high tempo testing to drive growth, emphasizing the importance of establishing a north star metric for measuring sustainable growth. It details a systematic process of analyzing, prioritizing, and testing ideas, and highlights the significance of an 'aha moment' in user acquisition and retention. The process includes team ideation, organizing learning, and managing testing through focused meetings and tools.
Using Your Growth Model to Drive Smarter High Tempo Testing
- 1. Testing with a Growth Model Using a Growth Model for more Effective High Tempo Testing
- 2. Testing Drives Growth Twitter boosts testing tempo 20X GH boosts testing tempo 10X
- 3. High Tempo Testing Process Analyze IdeasPrioritize Test
- 4. Analyze Growth Model First Analyze IdeasPrioritize Test
- 5. Establish a North Star Metric • Provides lens for measuring sustainable growth • Should be correlated with value delivered to customers • Examples: Airbnb nights booked, Facebook DAUs
- 6. Understand Your Growth Model Relationship between variables that move your North Star Metric • Acquisitio - Sources and motivation to try • Ac - Aha moment • - “Must have” experience • - User-get-user loops Acquisition Activation Retention Referral
- 7. Build Your Growth Model ? (Aha Moment) ? ? (North Star Metric) ? Acquisition Activation Retention Referral Revenue ? *simplified (Core Benefit)
- 8. LinkedIn Example Growth Model* SEO Int’l expansion Invites (Aha Moment) Create profile, 4+ connections Stay connected with work people (North Star Metric) Profile connections Acquisition Activation Retention Referral Revenue Invites *simplified (Core Benefit)
- 9. What’s Your “Aha Moment”? • Elements of an “aha moment” – First taste of core benefit – Achievable on first visit – Significantly increases likelihood of revisit • If NO “aha moment” reached on 1st visit, unlikely to ever see prospect again
- 10. Growth Model for GrowthHackers* Invites (invites) Unique growth insights from testing (North Star Metric) Card hops SlideShareAcquisition Activation Retention Referral Revenue Twitter Sharing a great idea (Aha Moment) *simplified (Core Benefit)
- 11. Analyze to Find Leverage in Model (invites) Unique growth insights from testing Card hops Acquisition Activation Retention ReferralSharing a great idea (Aha Moment) InvitesSlideShare Twitter (North Star Metric) Revenue (Core Benefit)
- 13. Deeper Understanding of Problem No ideas added yet
- 14. High Tempo Testing Process Analyze IdeasPrioritize Test
- 15. Generate Ideas in Leverage Area Majority of new ideas should be in leverage area Activation
- 16. Formalize ideas in Experiment Doc • Include hypothesis, research, target lever ICE Score 1 - 10 I - Impact C - Confidence E - Ease
- 17. High Tempo Testing Process Analyze IdeasPrioritize Test
- 18. Team Members Nominate Ideas Filter to focus area Sort by ICE score
- 19. Quick Team Nomination Pitches
- 20. High Tempo Testing Process Analyze IdeasPrioritize Test
- 21. Launch and Manage Testing
- 22. Integrate Your Testing Tools
- 24. Analyze Results
- 27. Monitor Key Testing Inputs
- 28. Weekly Growth Meeting Agenda 15 min: KPI review & update focus area 10 min: Review last week’s testing sprint 15 min: Key lessons learned from analyzed tests 15 min: Select next tests via nominations 5 min: Check growth of idea backlog
- 29. Manage High Tempo Testing 1) Team Ideation 2) Prioritize Testing 3) Capture Learning Try GrowthHackers Projects Free Projects.GrowthHackers.com GrowthHackers Projects