Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017
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The document discusses strategies for utilizing Google Search Console to achieve quick SEO wins, focusing on key areas like crawl errors and internal linking. It emphasizes the importance of fixing crawl errors, optimizing internal links for priority pages, and using schema markup to enhance visibility. The document concludes with actionable insights drawn from search analytics reports, highlighting the quick win potential in content optimization and disavowing low-quality links.
Utilising Search Console For Quick SEO Wins - BrightonSEO April 2017
- 1. BRAUMGroup 1 Laura Hogan RICEMEDIA Utilising Search Console for quick SEO wins Logo here @lauralouise90 https://www.slideshare.net/LauraHogan1
- 2. BRAUMGroup 2@lauralouise90 | #brightonseo
- 3. BRAUMGroup 3@lauralouise90 | #brightonseo what are we going to be talking about?
- 4. BRAUMGroup 4 i’m not a developer @lauralouise90 | #brightonseo
- 5. BRAUMGroup 5 i’m looking for the quick wins @lauralouise90 | #brightonseo
- 6. BRAUMGroup 6@lauralouise90 | #brightonseo search analytics report data highlighting crawl errors internal linking there’s four key areas in search console where you can find your quick wins
- 7. BRAUMGroup 7 crawl errors @lauralouise90 | #brightonseo
- 8. BRAUMGroup 8 it’s about more than simply fixing them @lauralouise90 | #brightonseo
- 9. BRAUMGroup 9@lauralouise90 | #brightonseo errors hide opportunities find the quality sites and update the links.. you can even spot low quality ones to remove
- 10. BRAUMGroup 10@lauralouise90 | #brightonseo look at internal crawl errors too these are the easiest to take advantage of
- 11. BRAUMGroup 11@lauralouise90 | #brightonseo this is particularly important if you’ve recently migrated or changed urls
- 12. BRAUMGroup 12@lauralouise90 | #brightonseo why make life hard for google? it’s lazy seo...
- 13. BRAUMGroup 13 post migration all internal links changed rather than redirected @lauralouise90 | #brightonseo
- 14. BRAUMGroup 14@lauralouise90 | #brightonseo use crawl errors for link opportunities & change internal links to correct version takeaway
- 15. BRAUMGroup 15 internal linking @lauralouise90 | #brightonseo
- 16. BRAUMGroup 16@lauralouise90 | #brightonseo search traffic > internal links priority pages should top the list
- 17. BRAUMGroup 17@lauralouise90 | #brightonseo if not, it’s time to interlink start with related pages and your blog
- 18. BRAUMGroup 18@lauralouise90 | #brightonseo internal links help increase ctr too
- 19. BRAUMGroup 19@lauralouise90 | #brightonseo no footer links….
- 20. BRAUMGroup 20@lauralouise90 | #brightonseo messy, spammy, if anything detrimental and let’s be honest, does anyone actually click them?
- 21. BRAUMGroup 21@lauralouise90 | #brightonseo priority pages should have the most internal links takeaway
- 22. BRAUMGroup 22 data highlighting @lauralouise90 | #brightonseo
- 23. BRAUMGroup 23@lauralouise90 | #brightonseo try to use schema markup where possible, but if all else fails this is a great back up
- 24. BRAUMGroup 24@lauralouise90 | #brightonseo what data can you highlight?
- 25. BRAUMGroup 25@lauralouise90 | #brightonseo simple to do bigger serp listing increased ctr
- 26. BRAUMGroup 26@lauralouise90 | #brightonseo and the best thing is…… no coding
- 27. BRAUMGroup 27@lauralouise90 | #brightonseo
- 28. BRAUMGroup 28@lauralouise90 | #brightonseo 52% increase in visits
- 29. BRAUMGroup 29@lauralouise90 | #brightonseo markup your data why make it difficult for google? takeaway
- 30. BRAUMGroup 30 search analytics report @lauralouise90 | #brightonseo
- 31. BRAUMGroup 31 this should be your best friend @lauralouise90 | #brightonseo everything is actionable
- 32. BRAUMGroup 32@lauralouise90 | #brightonseo use the pages report to find top performing pages & potential for improvement
- 33. BRAUMGroup 33@lauralouise90 | #brightonseo you can filter data and layer comparisons it’s a detailed report of your actual data
- 34. BRAUMGroup 34@lauralouise90 | #brightonseo this is old content - why so much traffic? why is mobile ctr higher?
- 35. BRAUMGroup 35@lauralouise90 | #brightonseo we rank position one and have instant answers… a look in ga shows it’s profitable too
- 36. BRAUMGroup 36@lauralouise90 | #brightonseo quick wins... can we improve the cta? let’s ensure content is up to date push blog via social include blog in next newsletter
- 37. BRAUMGroup 37@lauralouise90 | #brightonseo this is old content - why so much traffic? why is mobile ctr higher?
- 38. BRAUMGroup 38@lauralouise90 | #brightonseo mobile results are larger and include imagery… desktop does not quick win ensure blog imagery is eye catching
- 39. BRAUMGroup 39@lauralouise90 | #brightonseo from one simple report, i have a list of quick win opportunities
- 40. BRAUMGroup 40 top five uses for the search analytics reports @lauralouise90 | #brightonseo
- 41. BRAUMGroup 41@lauralouise90 | #brightonseo check your click through rate, if positioning is high & ctr is lower than expected review and tweak your meta optimisation
- 42. BRAUMGroup 42@lauralouise90 | #brightonseo check your rankings for your top 25/50 search queries on desktop and mobile - anything towards the top of page two has a quick win potential
- 43. BRAUMGroup 43@lauralouise90 | #brightonseo apply data findings across other marketing channels, particularly adwords and social
- 44. BRAUMGroup 44@lauralouise90 | #brightonseo filter the queries report by questions (who, what, why, where, when). this will give you an idea of instant answers to target that you know will drive traffic
- 45. BRAUMGroup 45@lauralouise90 | #brightonseo check trends through impressions and queries. this will help you understand seasonality and potential traffic valentines flowers searches peak early jan and the day before...
- 46. BRAUMGroup 46@lauralouise90 | #brightonseo the potential is endless
- 47. BRAUMGroup 47@lauralouise90 | #brightonseo live, eat & breathe this report, it has data for days! takeaway
- 48. BRAUMGroup 48 disavow @lauralouise90 | #brightonseo
- 49. BRAUMGroup 49 not quick but definitely a win @lauralouise90 | #brightonseo
- 50. BRAUMGroup 50@lauralouise90 | #brightonseo september’s penguin update has made them more important than ever
- 51. BRAUMGroup 51 submitted september, continual benefit happy penguin, happy client @lauralouise90 | #brightonseo disavow ranking increases core ranking hit page one
- 52. BRAUMGroup 52@lauralouise90 | #brightonseo disavows are picked up a lot quicker now results are seen in less than two weeks
- 53. BRAUMGroup 53 new client in jan, disavow, two weeks later big visibility increases @lauralouise90 | #brightonseo
- 54. BRAUMGroup 54@lauralouise90 | #brightonseo consider a disavow at keyword level too our tests have shown it works
- 55. BRAUMGroup 55@lauralouise90 | #brightonseo page one disavowed all anchor text links for a term with over 200K searches ranking increased from page 2 to page 1 in ten days
- 56. BRAUMGroup 56@lauralouise90 | #brightonseo keep your disavow up to date also focus on keyword level takeaway
- 57. BRAUMGroup 57@lauralouise90 | #brightonseo - use the crawl errors report for link opportunities - increase internal links to priority pages - the search analytics report is your best friend for usable data - markup your data - disavows work and are picked up quickly takeaways
- 58. BRAUMGroup 58 thank you @lauralouise90 | #brightonseo