Utilizing Instagram Stories in your Influencer Campaigns
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This document discusses using Instagram stories in influencer marketing campaigns. It notes that stories provide more authentic and engaging content than traditional Instagram posts. Stories allow influencers to directly link out to products for sale. The document outlines how one influencer, Jane, increased her use of stories in campaigns from 9 to 13 over two years, a 44% increase. It provides suggestions on using stories for storytelling, showcasing products, launches, and flash sales. Finally, it discusses how content and authenticity will become more important than likes across Instagram and other social media in the future.
Utilizing Instagram Stories in your Influencer Campaigns
- 1. Utilizing Instagram Stories in your Influencer Campaigns
- 2. WHY INSTAGRAM STORIES? 1. More authentic 2. Better engagement 3. Swipe ups 500 MILLION USERS DAILY
- 3. JANE’S INSTAGRAM STORY HISTORY 2016: Instagram stories 2017: Jane starts utilizing stories 2018: 34 campaigns → 9 story campaigns 2019: 30 campaigns → 13 story campaigns 44% INCREASE
- 4. WHY JANE USES INSTAGRAM STORIES Business model Show and link to live product Storytelling/Brand Advocacy
- 6. HOW YOU CAN UTILIZE INSTAGRAM STORIES Storytelling Showcasing product Product launch Flash/ 24 hour sales
- 7. INSTAGRAM STORIES IN 2020 & BEYOND Instagram Stories Instagram Lives IGTV Facebook Stories & Lives YouTube TikTok Content > Likes
- 8. Creators who produce authentic images and videos also help brands craft a message that resonates using their advocacy, voice, and content — so brands can stop putting out a message that’s lackluster or commercialized. These creators also stay true to their audiences. And by empowering creators to be authentic with their followers, those brands in turn put their best foot forward with users, showing that they all share common values. When people are free to put content first without peer pressure of succumbing to what generates likes, they can create their highest-quality content. That philosophy is central to creating engagement. Source: AspireIQ
- 9. QUESTIONS?