UX Design - Finding the Mental Model for Businiess
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1. UX design involves finding and designing for users' mental models to improve their experience. Architects have done this for bridges. 2. Mental models are how users subconsciously process stimuli to expect outcomes. Designing products close to users' mental models improves their experience. 3. UX design addresses business issues like reducing uncertainty, increasing innovation, and managing complexity by understanding mental models.
UX Design - Finding the Mental Model for Businiess
- 1. 1 UX Design - Finding the Mental Model for Business Jason Prunty Twitter: @jjprnty
- 2. About Me ➡ Product Designer @ Sungard AS ➡ Teach UX Design @ Philadelphia University ➡ Trained Architect ➡ Former Professional Photographer ➡ Studied Electrical Engineering & Photography
- 3. What is a Mental Model?
- 4. Bridge
- 5. Bridges Source: beforeitsnews.com Source: Wikimedia Source: Snippetsofdesign
- 6. Bridges Source: beforeitsnews.com Source: Wikimedia Source: Snippetsofdesign Architects have been finding and designing for mental models for a very long time.
- 7. Bridges Source: beforeitsnews.com Source: Wikimedia Source: Snippetsofdesign Subconscious & conscious processing of a stimulus that leads a person to expect a certain outcome.
- 8. Bridges Source: beforeitsnews.com Source: Wikimedia Source: Snippetsofdesign The closer your business product is to your users’ mental model the better the experience.
- 9. Bridges Source: beforeitsnews.com Source: Wikimedia Source: Snippetsofdesign This is the heart of User Experience Design.
- 10. What business issues can mental models solve?
- 11. What business issues can mental models solve? Reduce Uncertainty
- 12. What business issues can mental models solve? Increase Innovation
- 13. What business issues can mental models solve? Manage Complexity
- 14. What business issues can mental models solve? Guide Strategic Thinking
- 15. UX Design’s grand vision?
- 18. Roles involved in UX Design Practice?
- 19. Roles
- 20. Roles Researcher - Finder and documenter of the mental models.
- 21. Roles Content Strategist - Shaper of the textual mental models.
- 22. Roles Visual Designer - Shaper of the visual mental models.
- 23. Roles Interaction Designer - Shaper of the experiential mental models.
- 26. Where will UX work take us?
- 27. UX Design Journey Social Science Bridge Design Bridge Business Bridge
- 28. What is the social science bridge?
- 29. Social Science Work Quantitive Research Analytics Surveys
- 30. Social Science Work Quantitive Research Google Analytic Typeform Quantitive research is best for validating mental models constructions.
- 31. Social Science Work Qualitative Research Interviews Contextual Interview
- 32. Social Science Work Qualitative Research Interview Example
- 33. Social Science Work Qualitative Research Card Sorting Direct Observation
- 34. Social Science Work Qualitative Research Card Sorting Direct Observation Qualitative research is the best for finding and documenting mental models.
- 35. Social Science Work Qualitative Research Vs Quantitive Research Source: Qualitative data analysis
- 36. Social Science Work Research Analysis Affinity Diagraming Source: Affinity Diagrams Tips and Tricks
- 37. What is the design bridge?
- 38. Design Work Personas Persona Scenario Source: Creating Persona ScenarioSource: Create Brand Persona
- 39. Design Work User Flow Source: signalvnoise.com
- 40. Design Work User Flow Source: Flow Motion Agency
- 41. Design Work Content Strategy Source: vivaisbasoiu
- 42. Design Work Content Strategy Main Action Button - before: See Plans & Pricing Main Action Button - after: Start Free Trial Now
- 43. Design Work Interaction Design Source: prosthetic knowledge Source: prosthetic knowledge Source: Buildipedia - Zaha Hadid Source: The Fish Eye Blog- Dieter Rams
- 44. What is the business bridge?
- 45. Business Work Product Usability Source: Signal vs Noise
- 47. Business Work Product Strategy Source: Medium
- 48. Business Work Product Strategy Example Source: First Round “How Lumosity Spiked Active Users 10% with Complexity, Not Simplicity”
- 49. Business Work Product Design Example Source: First Round “How Lumosity Spiked Active Users 10% with Complexity, Not Simplicity” Mental models improve user experience best when applied to usability and product strategy.
- 50. What is the process?
- 52. Source: interaction-design.org UX Design is about evolving the business with users in a constantly changing world.
- 53. Thats all folks. Thank you for your time. Jason Prunty Twitter: @jjprnty