UX is not UI: An introduction to UX
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The document discusses the distinction between user experience (UX) and user interface (UI), emphasizing that UX encompasses broader elements such as user research, engagement, and achieving business goals rather than just visual design. It highlights the importance of understanding users' needs and identifying problems to create effective products. The author argues that while UI is a significant part of UX, the focus should be on overall user satisfaction and usability.
UX is not UI: An introduction to UX
- 1. UX is not UIAn Introduction to UX Pithan Rojanawong | Growth Hacking Asia Sep 25, 2015
- 3. So what is UX (and UI)? Why UX? Real world example UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
- 4. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 UI design is not the solution
- 5. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 UX reframe this question “What do we want to make?” instead, ask “What do we want to achieve?”
- 6. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 Business goals Satisfied customers・Engaged prospects・Smarter and more relevant content・Seamless usability・Improved engagement・Social shares・Word-of-mouth marketing・ Brand recognition・Conversions・E-Commerce sales
- 7. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 This is the user interface of a website Krungthai-AXA Life Insurance Website
- 8. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 UX needs to ask why? …and find the answers with data
- 9. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 UI User Interface UX User Experience How people interact with websites/mobile apps/products How they feel while they’re using them
- 10. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 UI User Interface UX User Experience How people interact with websites/mobile apps/products How they feel while they’re using them Technical Emotional
- 11. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 What does UX expert do
- 12. A senior UX role could be responsible for user research, tests, coordinating between product owners, stakeholders, developers, designers without touching UI design or even have the skills to UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
- 13. So What does UX actually mean? UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015
- 14. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 User research・User interviewing・Gathering statistics・ Personas・Information architecture・Creating wireframes・ Prototyping・Usability・User interface・Visual design・ Interaction design・Content strategy・Accessibility・Working closely with developers・Communication with stakeholders
- 15. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 User research・User interviewing・Gathering statistics・ Personas・Information architecture・Creating wireframes・ Prototyping・Usability・User interface・Visual design・ Interaction design・Content strategy・Accessibility・Working closely with developers・Communication with stakeholders
- 16. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 UI is an important (and big) part of UX
- 17. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 Via: asinthecity.com
- 18. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 A skillful UX designer will focus on the users by getting to know who they are, what they want, identify problems, and try to solve the problems
- 19. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 A skillful UI designer will use insights to design and develop user interface that will help solve the problems
- 20. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 Identify problems User stories Experiments Information architecture Wireframes UI design Mock-ups Prototypes Production UX UI
- 21. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 UX at Krungthai-AXA Life
- 22. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 UX Designer Product Owner Developer UI Designer ActuaryContent Specialist Business AnalystProject Manager
- 23. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 So, what is UX?
- 24. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 UX design is a strategic process aims to create a product (or website/mobile app) that users will find easy to use, and quickly understand.
- 25. UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015 UX Fundamentals Workshop OCT 31, 2015 • Analyzing user data & creating personas • Logic & content • Content strategy • Information architecture • Design for multi device • Wireframe & prototyping • Usability testing • Tools for UX design Contact Growth Hacking Asia
- 26. Thank You Source: Presentations on UX vs UI by Bruno Mendes, Nicolas Demange, and Centerline Digital UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015