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Similar to UX leaks : mythes et réalités
UX leaks : mythes et réalités
- 1. UX Leaks Myths andRealities about User Experience
- 2. A round tablediscussion with Whitespace founders Julia Borkenhagen & Jesse Anton UX Myths and Realities
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- 5. 5 Dense Hard to scanquickly
- 6. 6 Easy to scan Cart,navigation, search, promos – all clearly visible Lighter
- 7. UX = UI MYTH# 2
- 9. 9 Definitions: ISO 9241-11 USERINTERFACE All components of an interactive system that provide information and controls for the user to accomplish specific tasks with the system USABILITY Extent to which a system, product or service can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use USER EXPERIENCE (UX) Person's perceptions and responses resulting from the use and/or anticipated use of a product, system or service Easy Meets needs Enjoyable
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- 11. 11 CX – CustomerExperience UX CX Research, design & optimization of digital touchpoints Align business strategy & operations with the desired brand experience across all touchpoints
- 12. 12 EX – EmployeeExperience in the digital workplace
- 13. Satisfaction survey = userresearch MYTH # 3
- 14. 14 but are betterif part of an overall user centered design process Surveys are a first step
- 15. 15 User centered design Involveusers from the beginning of the project Understand their context of use and mental models Create personas, scenarios, task flows, and story maps Build prototypes and test with users during the entire process Continue iterating and testing after launch
- 16. 16 User research techniques User interviews Stakeholder workshops Usabilitytest Field observation Expert review Best-in-class assessment Survey Data analysis DIRECT INDIRECT We will discuss just a few today
- 17. 17 Field observation Helps thedesign team to understand the context of use
- 18. 18 User interviews One-on-one, notfocus groups
- 19. 19 Personas — Personas helpto keep the end users in mind during all phases of design, development and testing — They portray a typical user profile with their background, context, needs and pain points — Personas and scenarios help the design team to empathize with the users Best if based on research
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- 23. After user research, youcreate the interface MYTH # 4
- 24. 24 Workshops first ! Designthinking, ideation, gamestorming … - Structured conversations - Multi-stakeholder involvement
- 25. 25 Affinity diagramming workshops Organizea large number of ideas or items into logical categories and prioritize them
- 26. 26 Concept maps A nicecommunications tool * * This one is for an intranet
- 27. 27 Card sorting workshops Helpsdefine the information architecture
- 28. 28 Sitemaps Can be annotated, tested, &linked to templates
- 29. 29 Task models Flow diagrams of theuser journey help define the system interactions & clarify user roles
- 30. 30 Experience maps Can be printed onA2 paper or displayed on large screens for communications purposes
- 31. 31 Sketches and wireframes Purposefullynot “designed“ – can be annotated and tested
- 32. 32 Page flow diagrams(wireflows)
- 33. 33 Common tools: Axure, Proto.io, Fluid,Justinmind, Flinto ... Test early & throughout the project Interactive prototypes
- 34. User Testing requires alab and lots of users MYTH # 5
- 35. 35 Agile user testing ©Steve Krug No lab needed, chocolate helps
- 36. 36 Tree testing Testing theinformation architecture with remote users
- 37. 37 Good testing toolsexist for mobile and desktop Remote testing
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- 39. 39 Designing, building andmaintaining a great web site or app isn’t easy. It’s like golf: a handful of ways to get the ball in the hole, a million ways not to. Steve Krug Practice Testing makes perfect
- 40. Only UX designers doUX work MYTH # 6
- 41. 41 Team effort Building alearning-based UX culture in your organisation Adapted from “User Story Mapping” by Jeff Patton
- 42. 42 User story mapping ©Jeff Patton Role of UX: keep the agile process focused on users
- 43. 43© Jeff Patton Userstory mapping workshops
- 44. 44© storiesonboard.net UX inagile projects
- 45. 45 You can usean eraser on the drafting table, or a sledgehammer on the construction site. Frank Lloyd Wright
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- 47. 47 Not a luxuryif you want your project to succeed Developer CEO MarketingIT I want to see everything on one screen with no scrolling. Also, make it really clean and uncluttered. Make it look like Apple.User testing would slow us down. We rely on analytics and a backlog of user stories. The business is always asking for fancy functionality that doesn’t come out of the box. UX designers face competing interests
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- 49. 49 © Jeff Patton UXdesigners are digital diplomats
- 50. 50 UXicorn Skills & traitsof a great UX designer Graphic design Interaction design Data visualisation Mobile design Information architecture Business analysis Interactive prototyping, testing Agile scrum & project mgmt. Workshop guru, design thinkingPeople person, diplomatic Technophile, HTML, CSS, JS
- 51. 51 That‘s nice, nowwhere‘s the beef? Up to 50% of programmers’ time is spent on avoidable rework. Dr. Susan Weinschenk, founder of Team W, formerly chief of UX strategy at HFI Usability initiatives deliver a major return on investment: it’s not unusual for usability projects to return benefits of 5- 10 times their cost in the first year alone. David Travis, founder of Userfocus
- 52. 52 asos example before after Source: eConsultancy Removingbarriers reduced its checkout abandonment rate by 50%
- 53. 53 UX & CX= the priority for 2017 This has been true for several years in a row and is likely to remain so for years to come
- 54. 54 Great UX isworth billions
- 55. Summary AND THAT’S NO MYTH ! — UX is method-driven –aids in the creation of a shared understanding among all team members and stakeholders — UX is a collective, team effort led by a specialist or group of specialists — The ROI of UX is clear – lowers risk of rework, helps reduce abandonment and increase conversions, boosts adoption, creates brand value, and makes employees more productive
- 56. 56 Intranets Custom /Dataviz E-Commerce Megasites Mobile Training Enterprise User Experience 2014 8 20+ Founded People Years of experience whitespace.ch
- 57. 57 57 Infrastructure, managed services Digitalsolutions About ilem 16 180 100+4 Years Employees Affiliates Customers
- 58. www.ilemgroup.com Merci Patrick Montier Head ofDigital +41 22 884 61 00 [email protected]