UX STRAT USA 2017: Richard Dalton, "Engaging the Organization For Design Impact at Capital One"
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The document discusses how to engage an organization through design to have impact. It recommends mapping users' activities, thoughts, and goals through life scenarios to connect to planning, projects, and products. It also recommends creating cross-functional teams using a common language and shared goals to connect people. The overall goal is to engage design across the organization to have impact through understanding users, mapping touchpoints to tasks, and connecting on- and off-stage experiences.
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UX STRAT USA 2017: Richard Dalton, "Engaging the Organization For Design Impact at Capital One"
- 1. ENGAGING THE ORGANIZATION FOR DESIGN IMPACT Richard Dalton, Head of Design, Capital One [email protected] #mauvyrusset
- 2. ENGAGING DESIGN FOR ORGANIZATIONAL IMPACT Richard Dalton, Head of Design, Capital One [email protected] #mauvyrusset
- 13. HOW TO CONNECT? 1. IDEAS … CREATE MAPS 2. PEOPLE … CREATE TEAMS
- 14. CONNECTING IDEAS
- 25. Map Users’ activities, thoughts, and goals through life scenarios. Connect To planning, projects, and products that enable our touchpoints.
- 29. CONNECT IDEAS … CREATE MAPS 1. UNDERSTAND OUR USERS 2. MAP TOUCHPOINTS TO TASKS 3. CONNECT ON- TO OFF-STAGE CONNECT PEOPLE … CREATE TEAMS 1. USE COMMON LANGUAGE 2. EXPERIENCES AS SHARED GOALS
- 30. WHY?
- 31. ENGAGING DESIGN FOR ORGANIZATIONAL IMPACT
- 33. THANK YOU Richard Dalton, Head of Design, Capital One [email protected] #mauvyrusset