UXPA UK - What is UX Strategy? by Tim Loo

The document discusses UX strategy and experience strategy. It provides a definition of experience strategy as "a long-term plan to align every customer touch-point with your brand position & business strategy." It then outlines a framework for creating an experience strategy, including understanding the current customer experience, creating an experience vision and principles, defining initiatives and an experience roadmap, and establishing key performance indicators. The document emphasizes that experience strategy requires big picture thinking, communication skills, an understanding of business metrics, leadership abilities, and persistence. It also notes that experience strategy is a collaborative effort.