Vaimo E-commerce seminar presentation Feb 2014
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This document summarizes a seminar on multi-channel retail. The seminar agenda includes an introduction to e-commerce, discussions on mobile e-commerce user experience, internet marketing, and payment service providers. A presentation is given by Brendan Peo on multi-channel retail, emphasizing the importance of consistency between in-store and online user experiences, and converging online and physical stores. The document also briefly discusses online strategies to address consumer deterrents to online shopping, and common concerns with online purchases.
Vaimo E-commerce seminar presentation Feb 2014
- 1. MULTI-CHANNEL RETAIL PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER E-COMMERCE SEMINAR 27 FEBRUARY 2014 PRESENTED BY: KEVIN CLARKE [email protected]
- 2. SEMINAR AGENDA: 09:00: REGISTRATIONS & COFFEE 10:00: INTRO TO E-COMMERCE - KEVIN (VAIMO) 10:40: MOBILE & E-COMMERCE USER EXPERIENCE (UX) - PJ (VAIMO) 12:10: INTERNET MARKETING - DR PETER FISH (GO FISH) 12:35: PAYMENT SERVICE PROVIDER - CHARLES ELIMAN (PAYU) 13:00: Q & A
- 3. GEN 2020
- 6. MONO-CHANNEL LANDSCAPE THE PAST View TV or Print Ad Go to Store Choose best Option Buy Item Compare Options In-Store Linear Approach
- 10. Template Solutions Comparison Sites Bespoke BUYING VS SHOPPING Product Page Detail Onsite Search Engine Merchandizing Personalization Page Load Speed/Advance Caching
- 11. ONLINE ECO-SYSTEM OF PARTNERS
- 16. MULTI-CHANNEL RETAIL PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER Consistency - Bridging In-Store & Online User Experience !!
- 17. E-COMMERCE & USER EXPERIENCE !!
- 18. MULTI-CHANNEL RETAIL PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER User Experience !!
- 19. Converging Online & In-Store
- 20. The WHOLE Internet becomes your Store...
- 21. At the very least...
- 22. MULTI-CHANNEL RETAIL PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER
- 23. Code Base Standard Template Custom Template Variate Innovate Project Hours 60 hours 80 - 100 hours 120 hours 200+ hours Code Base License Imitate Variate Variate Innovate Monthly Cost R1000 R2000 R2500 R5000 TOTAL Project Cost R35k R60k R90k R200k + VAIMO / MAGEGTO CODE BASE:
- 24. ABOUT SWEDEN • NORWAY • FINLAND • ESTONIA • UNITED KINGDOM • SOUTH AFRICA
- 26. MULTI-CHANNEL RETAIL PRESENTED BY: BRENDAN PEO - CHIEF OPERATING OFFICER THANK YOU ! QUESTIONS ??
- 27. DETERRENTS :-( DESCRIPTION Consumers want to receive/consume products immediately Instant Gratification/Im mediacy Same Day Deliveries Touch a fabric / Smell a cologne / Sample food Sensory Experience/Sam pling Free & Easy Returns Sample Boxes Selling Cars / Make-Up Education / Personalized Selling Heavy Editorial & Video Personal Stylist Operation ONLINE STRATEGY
- 28. TOP 3 CONCERNS... CARD AND PAYMENT DETAILS SAFE? NOT KNOWING THE QUALITY OF MY PURCHASE NOT RECEIVING MY PURCHASE