Value Based Bidding | (Im)Proving the Value of Google Ads | BrightonSEO Search Advertising Show
- 1. Proving the value of Google Ads Jaye Cowle Launch Online @agoogleguru @launchonlineuk
- 2. (Im)proving the value of Google Ads Jaye Cowle Launch Online @agoogleguru @launchonlineuk
- 9. Max Conv Value Highest Value Minimum ROAS Lowest cost Automated Max Conversions Target CPA Target ROAS Max Conversions Target CPA @launchonlineuk #brightonSEO
- 10. On average, advertisers who switch from a Target CPA, to a Target ROAS can see 15% more conversion value at a similar return on ad spend Citation: Google Internal Data, Global, 2021-03-16 to 2021-04-12
- 12. @launchonlineuk #brightonSEO Resources: Decoding Decisions > https:/ /bit.ly/3kTHBEB Launch YouTube https:/ /bit.ly/3jLvWbD
- 18. @launchonlineuk #brightonSEO < 90 Days > 15 in 30 Days
- 19. @launchonlineuk #brightonSEO Source: BCG, Responsible Marketing with First Party Data, May 2020 https://www.bcg.com/publications/2020/resp onsible-marketing-with-first-party-data
- 21. @launchonlineuk #brightonSEO True Values Student enrolled £5,000 value to business Handbag Purchase £525 value to business
- 22. @launchonlineuk #brightonSEO True Values < 90 Days > 15 in 30 Days
- 23. @launchonlineuk #brightonSEO True + Proxy Student enrolled £5,000 value Online Chat Enquiry {???} value Brochure Request {????} value
- 24. @launchonlineuk #brightonSEO Proxy Student enrolled {????} value Online Chat Enquiry {???} value Brochure Request {????} value
- 28. @launchonlineuk #brightonSEO £5000 x 25% = £1,250 Conversion Rate = 25%
- 29. @launchonlineuk #brightonSEO £1250 x 50% = £625 Conversion Rate = 25% Conversion Rate = 50%
- 30. @launchonlineuk #brightonSEO £625 x 5% = £31.25 Conversion Rate = 25% Conversion Rate = 50% Conv Rate = 5%
- 33. Don’t make it up @launchonlineuk #brightonSEO
- 34. Don’t do this Brochure Download Value: 5 Test Drive Booking: Value: 50 @launchonlineuk #brightonSEO
- 35. Don’t do this Brochure Download Value: 5 x130 Conv Test Drive Booking: Value: 50 x1 Conv @launchonlineuk #brightonSEO
- 36. Do this Brochure Download Value: 5 Test Drive Booking: Value: 500 @launchonlineuk #brightonSEO
- 37. Do this Brochure Download Value: 3 Test Drive Booking: Value: 340 Sale: Value: 3400 (avg) @launchonlineuk #brightonSEO £
- 38. @launchonlineuk #brightonSEO Important 1. Check Accuracy
- 39. @launchonlineuk #brightonSEO Important 1. Check Accuracy 2. Import to Conv Column
- 40. @launchonlineuk #brightonSEO Important 1. Check Accuracy 2. Import to Conv Column 3. Wait 3 Conv Cycles
- 41. @launchonlineuk #brightonSEO Important 1. Check Accuracy 2. Import to Conv Column 3. Wait 3 Conv Cycles 4. Then Apply New Bid Strategy
- 44. Resources Video on cLTV https:/ /www.youtube.com/watch?v=d_ITwKiruJE VBB Guide - https:/ /www.launchonline.co.uk/hints-tips/ Decoding Decisions https:/ /bit.ly/3kTHBEB Launch YouTube https:/ /bit.ly/3jLvWbD @launchonlineuk #brightonSEO