VanFUNDING Oct 18, 2016: Closing keynote IBM Watson in the cognitive era (Caroline Ong)
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The document outlines IBM's Watson and its role in cognitive computing, emphasizing its ability to mimic human thinking by understanding, learning, and analyzing data across various media. Watson is applied in diverse fields such as insurance, banking, and healthcare to improve decision-making, enhance customer relationships, and generate insights. The document highlights Watson's evolving capabilities in data analysis and its integration into businesses for improved operational efficiencies and customer experiences.
VanFUNDING Oct 18, 2016: Closing keynote IBM Watson in the cognitive era (Caroline Ong)
- 1. Welcome to the Cognitive Era © 2016 IBM Corporation IBM Confidential
- 2. This is how cognition works. © 2016 IBM Corporation IBM Confidential
- 3. What is Cognitive Computing? Watson mimics human thinking … Understands Understands text, voice, video, image Understands context Reasons Generates and evaluates hypotheses Weigh options and evidence Learns Adapts and Learns and Improves Continuous feedback loop © 2016 IBM Corporation IBM Confidential
- 4. © 2016 IBM Corporation IBM Confidential
- 5. Watson is creating a new partnership between people and computers that enhances, scales and accelerates human expertise. © 2016 IBM Corporation IBM Confidential
- 6. Watson and Cognitive - four keys patterns of usage Engage Helps organizations build stronger relationships with constituents Decide Helps users make more informed, evidence-based decisions Discover Helps people create new insights by synthesizing information Explore Search, consolidate, and analyze data Leading insurance company in the US introduced Watson to answer questions from members Fast growing Singapore bank using Watson to advice their wealth managers in real-time to enable better decision making Leading medical research institution, Baylor, publishes breakthrough in protein targeting Leading credit card company using Watson to improve sales and account development performance through corporate intelligence © 2016 IBM Corporation IBM Confidential
- 7. Unstructured content Commander 4.0 Cu. Ft. 26-Cycle King-Size washer – white. I hate this machine. Have had 3 calls on machine. You can't wash large items, Won’t clean in the middle. Leaves dry spots through the clothes, I can only do ½ basket of clothes. Will not clean or mix bleach in with the water... Watson Explorer’s content analytics creates actionable data from unstructured content Product Commander Category 4.0 Cu. Ft. Size 26-Cycle King-Size Model washer Color white Issue large items Issue leaves dry spots Issue ½ basket Issue not clean Issue mix bleach Structured data for analysis Watson Explorer Deep natural- language analysis Unstructured content Commander 4.0 Cu. Ft. 26-Cycle King-Size washer – white. I hate this machine. Have had 3 calls on machine. You can't wash large items, Won’t clean in the middle. Leaves dry spots through the clothes, I can only do ½ basket of clothes. Will not clean or mix bleach in with the water... © 2015 International Business Machines Corporation 7
- 8. Watson and Cognitive - four keys patterns of usage Engage Helps organizations build stronger relationships with constituents Decide Helps users make more informed, evidence-based decisions Discover Helps people create new insights by synthesizing information Explore Search, consolidate, and analyze data Leading insurance company in the US introduced Watson to answer questions from members Fast growing Singapore bank using Watson to advice their wealth managers in real-time to enable better decision making Leading medical research institution, Baylor, publishes breakthrough in protein targeting Leading credit card company using Watson to improve sales and account development performance through corporate intelligence © 2016 IBM Corporation IBM Confidential
- 9. Training Watson to understand natural language 1 32 Most of the time, customers ask the same things e.g. their intent is the same The way that customers ask the same question can be infinitely variable Watson has read nearly 300 million words to better understand these question variations Watson Engagement Advisor Video
- 10. Watson at work Major Insurance Company Deakin Universit y Major Software Company International Hotel Chain • Helping major insurer to deflect calls • Improving customer experience • Helping students to get advice • Freeing advisors to do higher value work • Helping customers self- serve • Walking them through common issues and problems • Creating a new guest experience • Improving loyalty and advocacy Video: Hilton Concierge
- 11. Watson and Cognitive - four keys patterns of usage Engage Helps organizations build stronger relationships with constituents Decide Helps users make more informed, evidence-based decisions Discover Helps people create new insights by synthesizing information Explore Search, consolidate, and analyze data Leading insurance company in the US introduced Watson to answer questions from members Fast growing Singapore bank using Watson to advice their wealth managers in real-time to enable better decision making Leading medical research institution, Baylor, publishes breakthrough in protein targeting Leading credit card company using Watson to improve sales and account development performance through corporate intelligence © 2016 IBM Corporation IBM Confidential
- 12. IBM Confidential Watson’s value “Watson’s ability to analyze huge volumes of data and reduce it to critical decision points is essential to improve our ability to deliver effective therapies.” – Dr. Craig Thompson, CEO, MSK Business challenge Ability to identify treatments for an individual patient based on the latest evidence and clinical guidelines Watson solution A tool to assist physicians in making personalized treatment decisions • Analyzes patient data against thousands of historical cases and trained through thousands of Memorial Sloan Kettering MD hours • Offers suggestions to help inform oncologists’ decisions based on over 300 medical journals, over 250 textbooks, 15M pages of text • Evolves with the fast-changing field • Currently supports Breast, Lung, Colon and Rectal cancers Memorial Sloan Kettering Video: Watson & Memorial Sloan
- 13. IBM Confidential Watson and Cognitive - four keys patterns of usage Engage Helps organizations build stronger relationships with constituents Decide Helps users make more informed, evidence-based decisions Discover Helps people create new insights by synthesizing information Explore Search, consolidate, and analyze data Leading insurance company in the US introduced Watson to answer questions from members Fast growing Singapore bank using Watson to advice their wealth managers in real-time to enable better decision making Leading medical research institution, Baylor, publishes breakthrough in protein targeting Leading credit card company using Watson to improve sales and account development performance through corporate intelligence © 2016 IBM Corporation IBM Confidential
- 15. 15 Language Speech Vision Data Insights Coming Soon Life Event Prediction Behaviour Based Insights Concept Expansion Alchemy Language Dialog Concept Insights Document Conversion Natural Language Classifier Language Translation Personality Insights Questions & Answers Retrieve & Rank Sentiment Analysis Tone Analyzer Speech to Text Text to Speech Visual Recognition Visual Insights Alchemy Vision Alchemy Date News Trade-Off Analytics Cohort Analytics Taxonomy Face Detection Keyword Extraction Author Extraction Q&A Qualification Feed Detection Fusion Q&A Risk Stratification Policy Identification Knowledge Canvas Knowledge Graph Emotion Analysis Case Evaluation Text Extraction Entity Extraction Image Link Transaction Language Detection Statistical Dialog Concept Tagging Easy Adaption Decision Support Decision Optimization Criteria Classification Knowledge Canvas Factoid Pipeline Usage Insights Answer Generation Video Augmentation Knowledge Studio Image Tapping Trigger Based Actions Watson’s expanding set of cognitive services
- 16. Our Cognitive Solutions integrates three key components to provide an end-to-end value proposition A new cross-domain initiative bringing to market cognitive solutions integrated with other components of IBM’s portfolio. Customers expect seamless and easy to use applications. Companies must dramatically rethink how they engage customers to remain competitive. Data is currently estimated to double almost every two years. Companies need to have the technological capabilities to gain actionable insight from most of their data. IBM’s Watson will fundamentally change the way that companies leverage technology to conduct business. Analytics Cognitive Computing User Experience IBM Cognitive Solutions The power of IBM Cognitive Solutions is bringing the business value through combining Analytics, Cognitive, and the User / Customer Experience to drive your business transformation.
- 17. Cognitive is the new competitive advantage. © 2016 IBM Corporation IBM Confidential
- 18. What will you do with Watson? © 2016 IBM Corporation IBM Confidential Ted 2016 - IBM AI XPrize 2020