+




                              Veggie Dominance!
    A web app to encourage vegetable consumption
                                        Cristina Cordova
                                      habits.stanford.edu
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Why?


No one wants to eat veggies!



   Let’s make something
 everyone hates… into a fun
 game to encourage veggie
consumption for better health!
+
    Who?
                      All living in
                                      All friends with
                       different
                                      each other to
                     houses with
                                       create group
                   planned meals/
                                         mentality
                     meal times



                                                     All motivated to
       Five Stanford
                                                     improve eating
          students
                                 The                      habits


                                users
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    How?
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    Make it gaming, make it fun
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    Impact Over 7 Days
    Each User Increased Veggie Intake!
    18
    16
    14
    12
    10                                             User 1
     8
                                                   User 2
     6
     4                                             User 3
     2                                             User 4
     0                                             User 5




    * Every 2 points is a serving of vegetables.
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     Break it Down
    Start




                                                   Unhealthiest Eater
                           Finish
            •  Users                •  Users                            •  User with
               began                   ended                               lowest
               study                   study                               veggie
               eating an               eating an                           intake
               average                 average                             doubled
               of 4                    of 6.6                              intake by
               servings                servings                            end of
               of                      of                                  study
               veggies/                veggies/
               day                     day
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    Why?

                           •  Users wanted
            #1: Friends       to fit in with
                              friends

           #2: Competing •  to outperform
                            Users wanted
            with Friends    friends

                           •  Users wanted
              #3: Daily       good triggers at
              Triggers        the right time
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Benefits and Shortcomings

    Web apps are extremely engaging and texting
    is an immediate anywhere-you-go HOT
    trigger!


Shortcomings

    A longer period of study would show if web
    apps can better health behavior in the long
    term.
+




    For more, go to habits.stanford.edu

Veggie Dominance!

  • 1.
    + Veggie Dominance! A web app to encourage vegetable consumption Cristina Cordova habits.stanford.edu
  • 2.
    + Why? No one wantsto eat veggies! Let’s make something everyone hates… into a fun game to encourage veggie consumption for better health!
  • 3.
    + Who? All living in All friends with different each other to houses with create group planned meals/ mentality meal times All motivated to Five Stanford improve eating students The habits users
  • 4.
    + How?
  • 5.
    + Make it gaming, make it fun
  • 6.
    + Impact Over 7 Days Each User Increased Veggie Intake! 18 16 14 12 10 User 1 8 User 2 6 4 User 3 2 User 4 0 User 5 * Every 2 points is a serving of vegetables.
  • 7.
    + Break it Down Start Unhealthiest Eater Finish •  Users •  Users •  User with began ended lowest study study veggie eating an eating an intake average average doubled of 4 of 6.6 intake by servings servings end of of of study veggies/ veggies/ day day
  • 8.
    + Why? •  Users wanted #1: Friends to fit in with friends #2: Competing •  to outperform Users wanted with Friends friends •  Users wanted #3: Daily good triggers at Triggers the right time
  • 9.
    + Benefits and Shortcomings Web apps are extremely engaging and texting is an immediate anywhere-you-go HOT trigger! Shortcomings A longer period of study would show if web apps can better health behavior in the long term.
  • 10.
    + For more, go to habits.stanford.edu