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Veggies that I Love
- 1. Veggies that ILove A conceptual design by Loreanne Garcia Ottati Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Design Challenge Use cue behaviors to get people to identify their five favorite veggies Time limit: 1 hour, 30 min
- 2. Veggies that ILove Persuasive Purpose To get people to text me one of their favorite veggies every time they receive a text Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
- 3. User Description Joshis a Graduate Student at Stanford. He is 27 years old, he is very social and loves eating out with his friends. He wants to eat healthy but when he thinks of vegetables no pleasant taste comes to mind. Josh wants to associate vegetables with a taste that he likes so he can to look forward to eating them Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
- 4. Veggies that ILove Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Josh wants to eat healthy, he wants to eat more vegetables. However, he doesn’t associate vegetables with a pleasant taste. He decides that to change his mindset he will join the five day challenge Josh follows his daily routine, he wakes up and goes to class. Later that day, he gets a text from one of his friends. He remembers that he has to send me a text with one of his favorite vegetables Each night Josh rand his friends eceive a funny email with an updated list of the veggies that they love Thanks to the challenge Josh discovers that he doesn’t like the taste of conventional vegetables but he loves V8 so he starts drinking one every day
- 5. Veggies that ILove Kick-off Email: Welcome to “Veggies that I Love” 5 day Challenge, Let’s discover which veggies we love so that we can happily eat more veggies. A month ago I hated eating salads, now I love them. What happened? I discovered two salads that I really like! Now I eat salads often. The challenge starts today. Its easy: every time you receive an SMS send me a text (650 6447398) with one veggie that you love. After 5 days, I’ll send you the list Follow – up Text: (in case they don’t send any SMS) Good Evening Josh, today I realized that one of my friends loves baby carrots. I on the other hand prefer tomatoes, which vegetable do you love? Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
- 6. Theoretical Justifications MainJustification: Identifying your favorite veggies will create a buzz around eating vegetables, hopefully this will shape the user’s behaviors so that in the future they associate veggies with a pleasant taste BJ Fogg’s Model Motivation: User want to eat more veggies Simplicity Easy access: users have their phone with them at all times Low barriers: texting requires almost no effort Triggers The trigger will be an SMS from someone else so we condition people for cue Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
- 7. Shortcomings of DesignPeople will only think about veggies, they won’t actually eat them Some users may receive too many SMS everyday so they may be reluctant to participate The SMS has no “easy” association with veggies so users might forget about the challenge Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
- 8. Next Steps inDesign Process Recruit 5 users Design 5 funny emails to send out every night Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu