Venda camerjam mobile marketing masterclass retail
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This document discusses how customer behavior is changing in the age of new retailing, with consumers now shopping across multiple channels like online, mobile, and in-store. It notes that multi-channel shoppers spend 50% more than single channel shoppers. The document also discusses how mobile technology and geofencing can be used to monitor consumer behavior, deliver targeted messages to drive store traffic, and generate deeper analytics. It emphasizes that retailers must adapt and invest in order to capitalize on the opportunities from these changing consumer behaviors.
![We now live in the age of new retailing, in a
multichannel world…Their high street, their
computer, their smartphone - all these offer
different ways of shopping [for consumers] and
all are converging.
Philip Clarke, Tesco Group CEO. 8 June 2011](https://image.slidesharecdn.com/vendacamerjammobilemarketingmasterclassretail-120510043546-phpapp02/85/Venda-camerjam-mobile-marketing-masterclass-retail-2-320.jpg)
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Venda camerjam mobile marketing masterclass retail
- 1. Ivor Morgan Head of Marketing, EMEA
- 2. We now live in the age of new retailing, in a multichannel world…Their high street, their computer, their smartphone - all these offer different ways of shopping [for consumers] and all are converging. Philip Clarke, Tesco Group CEO. 8 June 2011
- 3. Online retail is changing as customer behaviour is changing
- 4. No longer a straightforward journey… From this To this Source: New Consumer Behaviours 2010, Krillion & the e-tailing group 2010
- 5. …creating significant opportunities for retailers Multi-channel shoppers spend 50% more than single channel shoppers Satisfied multi-channel users have higher attitudinal loyalty Source: New Consumer Behaviours 2010, Krillion & the e-tailing group 2010
- 6. Customer behaviour is changing…retailers must adapt and invest fast
- 7. Mobile
- 8. Mobile Browse, select & find a Store
- 9. Venda announces LocalPoint Utilise precise Geofences (cell, Wifi and GPS) to monitor shoppers and consumer behaviours Use time and location sensitive messages to drive store traffic Deliver specific promotions based on entry, check-in and exit Use in-store actions to generate analytics to a deeper level
- 10. New In Store Experience Clicking Receiving a Scanning a QR to Call an Store Alert Code offer Expert In Store Kiosk Web Enabled Store Queuing to make Receiving an Checking In Rating Products a purchase Exit Survey at a Sampling Table
- 11. Social is Mobile
- 12. Facebook drives traffic • 90% of consumers trust recommendations from people they know (eConsultancy) • 67% of consumers spend more online after getting advice from their online community of friends (Internet Retailer)
- 13. Venda powers leading multi-channel retailers ROMAN ORIGINALS