Exit Options & 5 Ways to Maximise Exit Value




                                                        Eddie Harding
                                            ICON Corporate Finance
                                        Workshop A3: Exit Options &
                                  5 Key Ways to Maximise Exit Value
                                     Venturefest - 3rd November 2011
Exit Options


Ultimately depends on what you want to achieve?


•   Trade Sale                               Extract Value

•   Management Buy-Out/Buy-In (MBO/MBI)
•   Partial Sale
•   Own Share Purchase
•   IPO/Flotation
                                             Retain Interest
1. Planning for Exit


•   Timing / Valuation expectations
•   Build and incentivise second tier management
•   Housekeeping checklist – accounts, audit, formalise/renew
    contracts, patents, IPR, systems & processes, disputes
•   Grooming e.g. remove „non-business‟ assets & expenses,
    increase public profile (website, PR)
•   Advisers (legal, tax and corporate finance)
•   Highlight Principal Attributes – “Value Enhancers”
Value Enhancers - Driving the Multiples


•   Principal Attributes to increase your Value:
     ‐ Scalability
     ‐ Quality of Earnings - recurring revenues (e.g. SaaS)
     ‐ IP Protection/Barriers to Entry
     ‐ Customer base (individual dependencies)
     ‐ Market growth and market sentiment
     ‐ Customer growth
     ‐ Underlying earnings
     ‐ Market positioning (stand out from the crowd)
     ‐ Quality of management team
Budget enough Time & Deliver the Business!

                                                 Month
                                     0   1   2     3     4   5   6
       Appoint Specialist Advisers

Prepare Information Memorandum

                 Research Targets

                    The Approach

       Conference Calls/Meetings

                     Negotiations

                 Indicative Offers

                    Due Diligence

                      Final Offers

                              Tax

                           Legals

                      Completion

          Managing the Business
2. Identifying Strategic Acquirers




•   “Strategic Fit”
•   Identifying Synergies „1+1=3!‟
•   Existing contacts
•   Competitors
•   Researching Complementary sectors
•   The greater the „fit‟ the higher the multiple
Research Complementary Sectors

                              HR Software



   Direct Competitors                                 ERP Solutions




                          Employee Incentive
                        Compensation Software
     CRM Products                                Marketing Organisations


                           Sales Performance
                         Management / Business
                              Intelligence
3. Generating a Competitive Process


•   First offer is rarely the best offer!
•   “Competitive tension” to create valuable leverage
•   Indicative Offers – N.B. do NOT volunteer price!
•   Shortlist
•   „Mini Due Diligence‟
•   Final Offer deadline
4. Assessing Bids & Comparing Offers


•   Consideration - various types:
     - Cash
     - Shares / loan notes
     - Earn out / deferred consideration
     - Net Asset or Working Capital adjustment
•   Conditions & constraints – warranties, „non-compete‟
•   Deliverability – authority, funding
•   Culture / trust / behaviour
•   Highest offer is not necessarily the best offer
5. Avoiding the Bear Traps


•   Beware “price chippers”
•   Transparency – detailed IM & pre-offer DD
•   Minimise exclusivity period
•   Detailed Heads of Terms
•   Take due diligence seriously
•   Positive news flow / meet your forecasts!
Summary - Don‟t Forget



•   Trade Sale is best way to maximise value on Exit
•   Time your run
•   Plan ahead! - get your house in order
•   Create and maintain competitive tension
•   Make sure you meet forecasts during the process
•   Negotiation never stops
•   Maximise cash at completion
Contact



ICON Corporate Finance
53 Davies St           5 Kings Court
London                 Little King Street
W1K 5JH                Bristol BS1 4HW

Eddie Harding
Tel: +44 (0) 207 152 6375
Mob: +44 (0)7775 997 409
e-mail: eddie@iconcorpfin.co.uk
Website: www.iconcorpfin.co.uk
ICON – Fast Facts…


                                                                                                                                                                  Global Network
    Leader in Technology Fundraising and M&A
                                                                                                                                                      Strong personal relationships
    Total focus on maximising value for our clients                                                                                                throughout our global network to
                                                                                                                                                   facilitate international transactions
    Advise clients from Start-up to Exit
    Closed over 180 deals in M&A and Fund Raising
    Long established and very experienced team
                                                                                                                                                  Other Specialists in ICON’s Network
    Excellent Relationships across international VC and Private Equity market
                                                                                                                                                         • Tax
    Excellent relationships across the global M&A market
                                                                                                                                                         • Legal
    Global reach – 8 of last 10 exits were cross-border deals                                                                                           • Due Diligence / Forensics
                                                                                                                                                         • Debt Management
    Highly success orientated and independently owned                                                                                                   • Wealth Management




                                                                                               2011 Winner – Dealmakers Global Awards - UK Corporate Finance Firm of the Year
                                                                                               2010 Winner – Finance Monthly Corporate Finance Firm of the Year
                                                                                               2010 Winner – International Finance Corporate Finance Firm of the Year
                                                                                               2009 Winner – M&A Awards Corporate Finance Boutique of the Year
                                                                                               2009 Winner – Real Deals BVCA Corporate Finance House of the Year
                                                                                               2009 Runner-up – EVCA European Financial Adviser of the Year




           ICON is authorized and regulated by the FSA, and is a member of the British Venture Capital Association and Institute of Chartered Accountants England and Wales            13
Testimonials


           Peter Colson
           Founder, Lalpac
           “We are delighted with the outcome. We appointed ICON after a thorough review of
           potential advisers and would not hesitate to recommend them. They added
           considerable competitive tension to the deal, which increased value for shareholders
           despite the background of public sector spending cuts and the added complexity of
           an OFT Review”.

           Justin Goatcher
           Managing Director and Founder, Avisa Aviation
           “ICON ran a global sales process, which yielded the very best outcome for AVISA’s
           shareholders. We are a global business and it was important for us to appoint
           advisers with international reach. They ran a slick process which achieved a healthy
           competitive deal - all to timetable from appointment to completion. They are
           certainly a team you want on your side when selling your business, I wouldn’t
           hesitate to recommend them”.

           Larry Dale Ursich
           MD, Insurance 4 Car Hire
           “We were very impressed with ICON, their corporate finance tactics added
           significantly to the value of the deal. Nigel, Maureen and myself are very pleased
           with the results and thanks are not good enough for our gratitude, but once again
           thank you, it would never have happened without your help.”
Example Contents : Information Memorandum


   1.    EXECUTIVE SUMMARY                    4.    CUSTOMERS
   1.1   Introduction/Background              4.1   Overview
   1.2   Brief History
   1.3   Principal Attributes                 5.    MANAGEMENT AND ORGANISATION
   1.4   Financial Summary                    5.1   Ownership
   1.5   Reason for Sale                      5.2   Organisation Chart
   1.6   Opportunity for Strategic Acquirer   5.3   Key Personnel
   1.7   Key Investment Considerations        5.4   Employees & Key Skills
   1.8   Timetable and Process                5.5   Staffing
                                              5.6   Premises/Office Location
   2.    THE BUSINESS
   2.1   The Market                           6.    FINANCIAL INFORMATION
   2.2   Sales & Marketing                    6.1   Historical Financials
   2.3   Ownership Structure                  6.2   Financial Forecast
                                              6.3   Balance Sheet
   3.    PRODUCTS & SERVICES
   3.1   Products
   3.2   Services

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Venturefest Bristol 2011, Eddie Harding, Icon Corporate Finance

  • 1. Exit Options & 5 Ways to Maximise Exit Value Eddie Harding ICON Corporate Finance Workshop A3: Exit Options & 5 Key Ways to Maximise Exit Value Venturefest - 3rd November 2011
  • 2. Exit Options Ultimately depends on what you want to achieve? • Trade Sale Extract Value • Management Buy-Out/Buy-In (MBO/MBI) • Partial Sale • Own Share Purchase • IPO/Flotation Retain Interest
  • 3. 1. Planning for Exit • Timing / Valuation expectations • Build and incentivise second tier management • Housekeeping checklist – accounts, audit, formalise/renew contracts, patents, IPR, systems & processes, disputes • Grooming e.g. remove „non-business‟ assets & expenses, increase public profile (website, PR) • Advisers (legal, tax and corporate finance) • Highlight Principal Attributes – “Value Enhancers”
  • 4. Value Enhancers - Driving the Multiples • Principal Attributes to increase your Value: ‐ Scalability ‐ Quality of Earnings - recurring revenues (e.g. SaaS) ‐ IP Protection/Barriers to Entry ‐ Customer base (individual dependencies) ‐ Market growth and market sentiment ‐ Customer growth ‐ Underlying earnings ‐ Market positioning (stand out from the crowd) ‐ Quality of management team
  • 5. Budget enough Time & Deliver the Business! Month 0 1 2 3 4 5 6 Appoint Specialist Advisers Prepare Information Memorandum Research Targets The Approach Conference Calls/Meetings Negotiations Indicative Offers Due Diligence Final Offers Tax Legals Completion Managing the Business
  • 6. 2. Identifying Strategic Acquirers • “Strategic Fit” • Identifying Synergies „1+1=3!‟ • Existing contacts • Competitors • Researching Complementary sectors • The greater the „fit‟ the higher the multiple
  • 7. Research Complementary Sectors HR Software Direct Competitors ERP Solutions Employee Incentive Compensation Software CRM Products Marketing Organisations Sales Performance Management / Business Intelligence
  • 8. 3. Generating a Competitive Process • First offer is rarely the best offer! • “Competitive tension” to create valuable leverage • Indicative Offers – N.B. do NOT volunteer price! • Shortlist • „Mini Due Diligence‟ • Final Offer deadline
  • 9. 4. Assessing Bids & Comparing Offers • Consideration - various types: - Cash - Shares / loan notes - Earn out / deferred consideration - Net Asset or Working Capital adjustment • Conditions & constraints – warranties, „non-compete‟ • Deliverability – authority, funding • Culture / trust / behaviour • Highest offer is not necessarily the best offer
  • 10. 5. Avoiding the Bear Traps • Beware “price chippers” • Transparency – detailed IM & pre-offer DD • Minimise exclusivity period • Detailed Heads of Terms • Take due diligence seriously • Positive news flow / meet your forecasts!
  • 11. Summary - Don‟t Forget • Trade Sale is best way to maximise value on Exit • Time your run • Plan ahead! - get your house in order • Create and maintain competitive tension • Make sure you meet forecasts during the process • Negotiation never stops • Maximise cash at completion
  • 12. Contact ICON Corporate Finance 53 Davies St 5 Kings Court London Little King Street W1K 5JH Bristol BS1 4HW Eddie Harding Tel: +44 (0) 207 152 6375 Mob: +44 (0)7775 997 409 e-mail: [email protected] Website: www.iconcorpfin.co.uk
  • 13. ICON – Fast Facts… Global Network  Leader in Technology Fundraising and M&A Strong personal relationships  Total focus on maximising value for our clients throughout our global network to facilitate international transactions  Advise clients from Start-up to Exit  Closed over 180 deals in M&A and Fund Raising  Long established and very experienced team Other Specialists in ICON’s Network  Excellent Relationships across international VC and Private Equity market • Tax  Excellent relationships across the global M&A market • Legal  Global reach – 8 of last 10 exits were cross-border deals • Due Diligence / Forensics • Debt Management  Highly success orientated and independently owned • Wealth Management  2011 Winner – Dealmakers Global Awards - UK Corporate Finance Firm of the Year  2010 Winner – Finance Monthly Corporate Finance Firm of the Year  2010 Winner – International Finance Corporate Finance Firm of the Year  2009 Winner – M&A Awards Corporate Finance Boutique of the Year  2009 Winner – Real Deals BVCA Corporate Finance House of the Year  2009 Runner-up – EVCA European Financial Adviser of the Year ICON is authorized and regulated by the FSA, and is a member of the British Venture Capital Association and Institute of Chartered Accountants England and Wales 13
  • 14. Testimonials Peter Colson Founder, Lalpac “We are delighted with the outcome. We appointed ICON after a thorough review of potential advisers and would not hesitate to recommend them. They added considerable competitive tension to the deal, which increased value for shareholders despite the background of public sector spending cuts and the added complexity of an OFT Review”. Justin Goatcher Managing Director and Founder, Avisa Aviation “ICON ran a global sales process, which yielded the very best outcome for AVISA’s shareholders. We are a global business and it was important for us to appoint advisers with international reach. They ran a slick process which achieved a healthy competitive deal - all to timetable from appointment to completion. They are certainly a team you want on your side when selling your business, I wouldn’t hesitate to recommend them”. Larry Dale Ursich MD, Insurance 4 Car Hire “We were very impressed with ICON, their corporate finance tactics added significantly to the value of the deal. Nigel, Maureen and myself are very pleased with the results and thanks are not good enough for our gratitude, but once again thank you, it would never have happened without your help.”
  • 15. Example Contents : Information Memorandum 1. EXECUTIVE SUMMARY 4. CUSTOMERS 1.1 Introduction/Background 4.1 Overview 1.2 Brief History 1.3 Principal Attributes 5. MANAGEMENT AND ORGANISATION 1.4 Financial Summary 5.1 Ownership 1.5 Reason for Sale 5.2 Organisation Chart 1.6 Opportunity for Strategic Acquirer 5.3 Key Personnel 1.7 Key Investment Considerations 5.4 Employees & Key Skills 1.8 Timetable and Process 5.5 Staffing 5.6 Premises/Office Location 2. THE BUSINESS 2.1 The Market 6. FINANCIAL INFORMATION 2.2 Sales & Marketing 6.1 Historical Financials 2.3 Ownership Structure 6.2 Financial Forecast 6.3 Balance Sheet 3. PRODUCTS & SERVICES 3.1 Products 3.2 Services