VentureStrat Overview deck v1906f2

VentureStrat Overview deck v1906f2

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  Proprietary Information VENTURESTRAT ASSOCIATES InnovativeData Strategy, Martech, Media/Advertising Solutions Advisory Overview
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  VENTURESTRAT ASSOCIATESProprietary InformationEmail:[email protected] Consistently Delivering Value For 20+ Years Facilitated hundreds of millions of dollars in revenue and billions of dollars in market value Focused On What Matters… Differentiated Outcomes! Execution Driven By Client Type And Use Case ▪ Ingeniously crafted strategy ▪ Clear go-to-market execution ▪ Sustainable monetization ▪ Focused strategic growth ▪ On-going venture development ▪ Fractional CPO/CGO/CxO/GM executive support ▪ Smart data strategies ▪ Digital marketing guidance/ROI enhancement ▪ PE/VC investment due diligence support ▪ More…
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  VENTURESTRAT ASSOCIATESProprietary InformationEmail:[email protected] Ingenuity, versatility, focused execution Proper guidance throughout the consumer journey for improved ROI! Wisdom about this complex space is essential for desired outcomes
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  VENTURESTRAT ASSOCIATESProprietary InformationEmail:[email protected] Relevant Background/Expertise Leading edge data journey: Operating uniquely on the leading edge of marketing data’s critically evolving role in martech for 20+ years Deep expertise: Well-earned highly regarded reputation for executing across people-based marketing, martech, adtech, digital media and advertising Extensive network: Extensive relevant executive/marketplace network to efficiently drive essential strategic partnerships and client sales traction Nuanced market insights: Monetizing nuanced market niche angles and textures evolving from a complex confluence of dynamics is evident to a seasoned few Broad leadership perspectives: Senior executive, venture building, product innovation, growth/revenue, strategic, operational, data monetization, mentorship, investment, engineering, insider and outsider, emerging and mature arenas Across data strategy, marketing technology, media and advertising
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  VENTURESTRAT ASSOCIATESProprietary InformationEmail:[email protected] Client Focus ▪Marketing Service Providers (MSPs) ▪Agencies ▪Digital Platforms ▪Marketers/Advertisers ▪Media Companies/Publishers ▪Data Providers ▪Analytics Providers ▪Private Equity/VC Firms
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  VENTURESTRAT ASSOCIATESProprietary InformationEmail:[email protected] Representative Engagements Nielsen Relevant to data strategy, marketing technology, media and advertising
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  VENTURESTRAT ASSOCIATESProprietary InformationEmail:[email protected] Advisory Solutions ▪ Outsourced CPO/CGO/GM/CxO executive leadership ▪ New product innovation/product leadership ▪ Go-to-market strategy, positioning and execution ▪ Strategic growth leadership ▪ Data strategy – holistic and by specific context/use case ▪ Business development/ strategic partnership execution ▪ Strategic business planning and financial model building ▪ Monetization of data, analytics, and other assets ▪ Digital marketing guidance/attribution/ROI improvement ▪ CRM (Customer Relationship Management) executions ▪ Due diligence support for VCs, private equity firms/corporate investors ▪ Advisory boards/mentoring
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  VENTURESTRAT ASSOCIATESProprietary InformationEmail:[email protected] Broad Data Coverage/Delivery/Application Curated Data high-value & differentiated • TYPES: specialty/emergent, digital, terrestrial/PII, transactional/purchase, identity • SOURCES: behavioral, interest, in-market, social, mobile, demographic, lifestyle, intent, segmentation, geolocation • CATEGORIES: automotive, B2B, CPG, travel, health, entertainment, fashion, beauty, financial, political, food/dining, education, technology, telecom, retail Flexible Transfer • Direct/indirect • Batch/API Across Channels & Key Contexts • Digital/traditional; deidentified/PII • Audience; semantic/contextual Throughout The Journey Smart Data Strategies • Based on data use cases/activation objectives >> analytics/modeling/segmentation • CRM; activation; attribution; optimization; market research; other Martech uses
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  VENTURESTRAT ASSOCIATESProprietary InformationEmail:[email protected] Data Catalog Summary Financial Income/Assets Wealth B2B Financial Segmentation Consumer Segmentation Tech/Telecom Segmetnation Social-Driven Insights Identity Resolution Movie Interest Search/Semantic/Context Travel Related In-Market Consumer Signals Health/Wellness Geolocation/Intelligence/Events Social Video Automotive Consumer Retail Purchase Video/OTT/STB Consumer Lifestyle/Interests Entertainment Interests CPG Taxonomy Detail Available
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  VENTURESTRAT ASSOCIATESProprietary InformationEmail:[email protected] Need Smart Data Strategy For Complexity!
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  VENTURESTRAT ASSOCIATESProprietary InformationEmail:[email protected] Summaries of Representative Engagements ▪ Major TV network/digital publisher: enhanced media inventory value by advising on the buildout of proprietary audience segments via behavioral and 3rd party data. Sourced 3rd- party data options to augment internal assets in enhancing the value of the media inventory. ▪ Major marketing services provider/data cooperative: advised leadership team on building a data onboarding service worth hundreds of millions of dollars; provided essential strategic advice, product planning and key partnership sourcing and negotiating. ▪ Marketing analytics provider to major banks and retailers: crafted and led strategic plan to monetize consumer insights data in digital adtech/martech; built/drove strategic planning, market analysis, financial models, go-to-market execution, partnerships, internal processes, and privacy/regulatory matters. ▪ Innovative music analytics provider: led development of a digital targeting solution that translated music preferences into unique audience segments; built/drove strategic planning, go-to-market efforts, and partnerships. Strategic Growth Leader, multi- billion dollar marketing services provider Led buildout of high-margin digital monetization solutions that generated tens of millions of dollars; built/drove strategic planning, market analysis, financial models, go-to-market execution, partnerships, internal processes, and privacy/regulatory matters. Interim-president, social data/analytics provider Led key initiatives to enhance monetization over 50%; developed new strategic plan/financial model, reframed market positioning, advanced sales strategy, executed partnerships, implemented key processes; accepted intensive executive leadership role for more effective execution. Interim-CEO, digital literary platform Oversaw a successful market launch and initial monetization of digital literary hub; led development of market positioning, go-to-market strategy, detailed financial model, product management processes and essential operational procedures. Strategic Growth Leader, traditional marketing provider to financial institutions Monetized key data/other assets by building a high-margin, multi-million dollar digital marketing set of solutions; built/drove strategic plan, market analysis, financial models, go-to-market execution, partnerships, internal processes, and privacy/regulatory matters. Strategic Growth Leader, major credit card provider Drove development of ad targeting and measurement solutions worth tens of millions of dollars through strategic advice, product planning and sourcing/negotiating ad tech partners/clients.
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  VENTURESTRAT ASSOCIATESProprietary InformationEmail:[email protected] Summaries of Representative Engagements Digital Product Leader, major TV network/digital publisher Enhanced media inventory value by advising on the buildout of proprietary audience segments via behavioral and 3rd party data. Sourced 3rd-party data options to augment internal assets in enhancing the value of the media inventory. Strategic Growth Leader, major marketing services provider/data cooperative Advised leadership team on building a data onboarding service worth hundreds of millions of dollars; provided essential strategic advice, product planning and key partnership sourcing and negotiating. Strategic Growth Leader, marketing analytics provider to major banks and retailers Crafted and led strategic plan to monetize consumer insights data in digital adtech/martech; built/drove strategic planning, market analysis, financial models, go-to-market execution, partnerships, internal processes, and privacy/regulatory matters. Digital Product Leader, innovative music analytics provider Led development of a digital targeting solution that translated music preferences into unique audience segments; built/drove strategic planning, go-to-market efforts, and partnerships. Strategic Growth Leader, global identy resolution provider Formulated and led strategic growth initiatives to realign the enterprise for effective competition in complex dynamic martech ecosystem. Led data strategy and data acquisition, along with sales enablement/market-based training, and M&A/investment sourcing.
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  VENTURESTRAT ASSOCIATESProprietary InformationEmail:[email protected] About The Principal ▪ Dwight Green has built an extensive record as a venture strategy and investment executive leader across data-driven marketing, digital, financial and other technologies with successful tenures at Nielsen, Deluxe, WPP's media/ad units and Sumitomo. ▪ Leadership includes being general manager and cross-functional leader of innovative business units; CEO/founder of profitable ventures; and advisor/mentor for emerging ventures. Mr. Green has conceptualized, built strategic plans for and managed digital business units/products that have generated hundreds of millions of dollars. He also has sourced, evaluated and/or executed many hundreds of mergers & acquisitions, venture investments and strategic partnerships. Mr. Green also has founded/led profitable ventures. ▪ He earned an MBA in Entrepreneurial Management and Finance from UPenn’s Wharton Business School and a BSE in Electrical Engineering & Computer Science from Princeton University.
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  VENTURESTRAT ASSOCIATESProprietary InformationEmail:[email protected] Thank You! DWIGHT GREEN (Managing Partner) [email protected] 609-882-0450 www.linkedin.com/in/dwightgreen www.linkedin.com/company/venturestrat