Veronika bSEO-Googles-MUM-Speaker-Slides.pptx
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Veronika Holler discusses how Google's MUM AI will impact SEO and PPC optimization. MUM understands language 1000x better than BERT and supports 75 languages. It has a stronger understanding of the relationships between different content types like images, video, audio and text. This will require optimizing sites to include more multimedia content like creating images and videos about products and services. It also means refining content strategy and structure to focus on navigational, transactional and informational content that tells a complete story for users. Veronika provides examples of how her company CGM Medical optimized their site using these strategies and increased click-through rates for SEO and PPC.
Veronika bSEO-Googles-MUM-Speaker-Slides.pptx
- 1. How Google´s MUM will change SEO and PPC Optimization Veronika Höller| CompuGroup Medical SLIDESHARE.NET/VeronikaHller1 @HollerVeronika
- 2. Hi my Name is Veronika I´m a Senior SEO Manager CGM Medical #brightonSEO @HollerVeronika
- 4. Why am I talking about Google MUM? #brightonSEO @HollerVeronika
- 5. We`re rebuilding the SERPS #brightonSEO @HollerVeronika
- 6. MUM 1000x stronger than BERT! #brightonSEO @HollerVeronika
- 7. 75 languages #brightonSEO @HollerVeronika Relationship between content types…
- 9. … and includes foreign language content in the results. #brightonSEO @HollerVeronika
- 10. Now it`s time to start a conversation with your User #brightonSEO @HollerVeronika
- 11. My challenge?
- 12. To take a traditional company into the digital universe
- 13. CGM Medical v MUM The optimization journey begins… #brightonSEO @HollerVeronika
- 14. (moving away from Getty Images…) #brightonSEO @HollerVeronika We started to create our own images for our website
- 15. Images are more important to MUM than before #brightonSEO @HollerVeronika
- 16. Screenshots of our Product or service #brightonSEO @HollerVeronika
- 17. What have we achieved? more Clicks on images better rankings #brightonSEO @HollerVeronika
- 18. Next Challenge Audio Audio now more important to MUM #brightonSEO @HollerVeronika
- 20. What have we achieved? We had our own Podcast series #brightonSEO @HollerVeronika
- 21. Next Challenge Videos MUM understand videos much better #brightonSEO @HollerVeronika
- 22. What have we achieved? We produce different video types for the platforms #brightonSEO @HollerVeronika
- 23. MUM v Content #brightonSEO @HollerVeronika
- 24. #brightonSEO @HollerVeronika Box: Things to know
- 25. Box: Refine the search #brightonSEO @HollerVeronika
- 26. Box: Broaden this search #brightonSEO @HollerVeronika
- 28. Started optimizing our content #brightonSEO @HollerVeronika
- 29. Our pages tell a story #brightonSEO @HollerVeronika
- 30. We want the first and the last Click #brightonSEO @HollerVeronika
- 31. What have we achieved? CR has increased 25% on SEO & 12% PPC site #brightonSEO @HollerVeronika
- 33. conducts influencer marketing is active on social media has YouTube channels CGM Podcast #brightonSEO @HollerVeronika CGM Medical
- 34. creates efficient, short product videos Uses own product photos #brightonSEO @HollerVeronika
- 35. #brightonSEO @HollerVeronika We work together with our marketing teams worldwide
- 36. We are still at the beginning… to be continued….
- 37. #brightonSEO @HollerVeronika Senior SEO Manager Veronika Höller CompuGroup Medical Thanks for your Attention I would be happy to connect with you