Video Marketing for Small Businesses
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The document provides 5 reasons to use video for businesses: to reach a broader audience, alleviate doubts in the buying process, create and build brand, highlight talents and products, and increase conversion rates by 6 times. It then discusses why businesses don't use video due to being overwhelmed by technology, not knowing where to start, being camera shy, editing concerns, and videos appearing amateurish. Statistics show that over 4 billion hours of videos are watched per month, with 72 hours of new content uploaded every minute to the 1 billion monthly users on video platforms.
Video Marketing for Small Businesses
- 2. 5 reasons to use video
- 3. 5 reasons to use video • reach a broader audience
- 4. 5 reasons to use video • reach a broader audience • help alleviate doubt in the buying process
- 5. 5 reasons to use video • reach a broader audience • alleviate doubt in the buying process • create and build brand
- 6. 5 reasons to use video • reach a broader audience • alleviate doubt in the buying process • create and build brand • highlight your talent and/or product
- 7. 5 reasons to use video • reach a broader audience • alleviate doubt in the buying process • create and build brand • highlight your talent and/or product • 6X more likely convert
- 8. Why businesses don’t use Video: overwhelmed by technology don’t know where to start camera shy editing amateurish don’t understand SEO time consuming
- 9. Some Stats: • over 4 billions hour of videos per month
- 10. Some Stats: • over 4 billions hour of videos per month • 72 hours of content is upload every minute
- 11. Some Stats: • over 4 billions hour of videos per month • 72 hours of content is upload every minute • 1 billion monthly users
- 12. Some Stats: • over 4 billions hour of videos per month • 72 hours of content is upload every minute • 1 billion monthly users • 50X greater chance of being on the
- 14. Why does it Matter?
- 15. Why does it Matter?
- 16. We search
- 17. We ignore the Ads
- 18. We Learn
- 19. How to build a brand
- 20. How to build a brand • Relevant
- 21. How to build a brand • Relevant • Valuable
- 22. How to build a brand • Relevant • Valuable • Consistency
- 23. How to build a brand • Relevant • Valuable • Consistency • Calls-To-Action
- 25. Creating Relevant Content Answer customer questions
- 26. Creating Relevant Content Answer customer questions Optimize your Title
- 27. Creating Relevant Content Answer customer questions Optimize your Description
- 28. Creating Relevant Content Answer customer questions Optimize your Tags
- 30. How to upload to
- 32. Creating Content
- 34. Creating Content Scripting •Create an outline
- 35. Creating Content Scripting •Create an outline •Have a conversation
- 36. Creating Content Scripting •Create an outline •Have a conversation •Be brief
- 37. Creating Content Scripting •Create an outline •Have a conversation •Be brief •Be visual
- 40. Creating Content Calls-To-Action •What to do it •Why do it
- 41. Creating Content Calls-To-Action • What to do it • Why do it • How to do it
- 43. Why you should be using
- 44. Why you should be using
- 46. Equipment:
- 47. Video Editing
- 48. Implementation: Pick the best equipment you & budget Plan Keep video under 2 minutes don’t worry about editing - yet Publish it Share with your social network