Video sns popularity in vietnam (Tik tok, Kwai)
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The document presents a market research survey conducted by Asia Plus Inc. focusing on the popularity and user perceptions of video social networks, specifically TikTok and Kwai, among Vietnamese teenagers aged 15-29. It highlights that TikTok and Kwai are currently among the top three free apps in Vietnam, with Instagram recognized as the most popular platform overall, while detailing user demographics, app usage frequency, and preferences. The survey involved 532 respondents and showcases a significant awareness gap with Kwai, where 63% of users do not know the app.
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More from Q&Me Vietnam Market Research (20)
Video sns popularity in vietnam (Tik tok, Kwai)
- 1. Q&Me is online market research provided by Asia Plus Inc. Video SNS popularity in Vietnam (Tik tok,Kwai) Asia Plus Inc.
- 2. Survey objective Social media has been the information hub for Vietnamese. Recently, though, Video SNS, such as Tik Tok or Kwai got the massive interests among teens in Vietnam. This survey was made in order to understand habit and perception of Vietnamese about video social network. The survey is conducted over 500 male & female in 15-29 years old in Vietnam.
- 3. What is Video SNS ? Video SNS (Video Social Network) is a application that people use to build social networks with other people by mainly using the video, for example Tik Tok, Kwai app. Tik Tok is a global video community powered by music. Tik Tok allows users to quickly and easily create unique short videos to share with friends and the world. Tik Tok is the new cultural benchmark for young creators. Kwai - Take your videos to the next level! With Kwai’s incredible editing technology, creating amazing short videos couldn’t be easier! An all-in-one, ad-free video platform, Kwai is completely FREE, and so easy to use.
- 4. How popular is Video SNS ? Source: App Annie, in free apps on IOS, Android in Vietnam In April and May Tik Tok and Kwai is in top 3 popular apps in free apps on IOS and Android in Vietnam as App Annie data Ranking in free apps IOS Android Mar Apr May Mar Apr May Tik Tok 18 11 Kwai 19 76 Instagram 16 22 23 33 57 73 13 1 2 2 1 1 2
- 5. Recognition of Video SNS app Instagram is most popular app with the highest of awareness and usage compare with Tik Tok & Kwai. N=532 4% 8% 25% 63% Kwai I use it I have used it I have heard about it I do not know Q. Do you use the following application? 10% 15% 50% 25% Tik Tok I use it I have used it I have heard about it I do not know 43% 25% 27% 5% Instagram (ref) I use it I have used it I have heard about it I do not know
- 6. 10% 10% 11% 12% 9% 15% 16% 13% 17% 13% 50% 46% 54% 51% 48% 25% 27% 22% 20% 29% Total Male Female 15-22 23-29 I know and use it I know and have used it before I know the name but never used I do not know this Video SNS usage by profile 43% 39% 49% 45% 42% 25% 25% 26% 28% 23% 27% 29% 23% 22% 31% 5% 7% 2% 5% 4% Total Male Female 15-22 23-29 Instagram 4% 3% 6% 3% 5% 8% 8% 7% 9% 7% 25% 25% 26% 28% 23% 63% 64% 62% 60% 65% Total Male Female 15-22 23-29 Kwai 10% 10% 11% 12% 9% 15% 16% 13% 17% 13% 50% 46% 54% 51% 48% 25% 27% 22% 20% 29% Total Male Female 15-22 23-29 Tik tok Tik Tok was use by 15-22’s more While female tend to use Instagram more than male Q. Do you use the following application?
- 7. Video SNS usage frequency & preference Instagram was used more often than Tik Tok and Kwai, and more than half of user like this app N=532 17% 8% 31% 31% 42% 33% 11% 14% 10% 40% 36% 26% Tik Tok Kwai Instagram Usage frequency (Users only ) Less than once / week Once / week Several times / week Every day 12% 3% 14% 35% 29% 38% 49% 61% 44% 3% 8% 3% Tik tok Kwai Instagram App preference (Users only ) Like it very much Like it Average Do not like it Do not like it at all
- 8. Actions of posting / sharing Half of video SNS user post & share video. Tik Tok user often upload video than others Q. Do you post the video using those apps? / Do you post video contents taken from those apps to social network (e.g Facebook)? 8% 15% 11% 8% 45% 50% 42% 46% 28% 21% 30% 27% 19% 13% 15% 19% Total Tik tok Kwai Instagram Do you post video on apps? Often Sometimes Rarely Never 9% 11% 9% 10% 44% 49% 42% 44% 25% 22% 24% 24% 22% 18% 24% 22% Total Tik tok Kwai Instagram Do you share video from thoes apps? Often Sometimes Rarely Never
- 9. Tik Tok popularity 75% know Tik Tok. Only 17% of user access it every day, with 47% like this app Q. Do you use the following application? / How often do you use this app? / How do you like the app? – Tik tok 10% 15% 50% 25% App usage I know and use it I know and have used it before I know the name but never used I do not know this 17% 31% 11% 40% Usage frequency I know and use it I know and have used it before I know the name but never used I do not know this 12% 35%49% 3% 1% App preferences Like it very much Like it Average Do not like it Do not like it very much
- 10. Tik tok user Teenage (15-22’s) know and use Tik Tok more Q. Do you use the following application? – Tik tok 10% 10% 11% 12% 9% 15% 16% 13% 17% 13% 50% 46% 54% 51% 48% 25% 27% 22% 20% 29% Total Male Female 15-22 23-29 Tik tok usage I know and use it I know and have used it before I know the name but never used I do not know this
- 11. Kwai popularity 63% people do not know Kwai, only 12% are user Half of user access several times/week, 32% like this app Q. Do you use the following application? / How often do you use this app? / How do you like the app? – Kwai 4% 8% 25% 63% App usage I know and use it I know and have used it before I know the name but never used I do not know this 8% 42% 14% 36% Usage frequency Every day Several times / week Once / week Less than once / week 3% 29% 61% 8% App preferences Like it very much Like it Average Do not like it Do not like it very much
- 12. Kwai user Mostly respondent don’t know about Kwai, only 4% are using it. Q. Do you use the following application? – Kwai 4% 3% 6% 3% 5% 8% 8% 7% 9% 7% 25% 25% 26% 28% 23% 63% 64% 62% 60% 65% Total Male Female 15-22 23-29 Kwai usage I know and use it I know and have used it before I know the name but never used I do not know this
- 13. Instagram popularity (reference) 68% of respondent Instagram user (43% are currently user), 31% of user access every day and more than half of them like it Q. Do you use the following application? / How often do you use this app? / How do you like the app? – Instagram 43% 25% 27% 5% App usage I know and use it I know and have used it before I know the name but never used I do not know this 31% 33% 10% 26% Usage frequency Every day Several times / week Once / week Less than once / week 14% 38% 44% 3% App preferences Like it very much Like it Average Do not like it Do not like it very much
- 14. Instagram user (reference) Female is using Instagram more than male User from 15-22’s is higher than 23-29’s Q. Do you use the following application? – Instagram 43% 39% 49% 45% 42% 25% 25% 26% 28% 23% 27% 29% 23% 22% 31% 5% 7% 2% 5% 4% Total Male Female 15-22 23-29 Instagram usage I know and use it I know and have used it before I know the name but never used I do not know this
- 15. Respondent profile (N=557) Gender Male, 56% Female, 44% 15-22, 46% 23-29, 54% Age HCM, 33% Hanoi, 34% Others, 33% City
- 16. Q&Me – About Online Market Research Services
- 17. Our Solution Survey is conducted via mobile phone and the data is processed real-time Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving real-time analysis Superb real-time analysis for flexible and accurate data collection 1/3 of the competitor pricing
- 18. Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 330,000 members as of Mar, 2018 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
- 19. Process for the quality assurance Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
- 20. Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam. Our quality score by SSI Evaluation for our quality assurance