The document discusses the concept of "VIP syndrome", where physicians may provide riskier or less standardized care to influential patients due to pressures from the patient, their families, or status. It provides definitions of VIP syndrome and lists examples of VIPs. Nine principles are proposed for handling VIP patients, such as not bending clinical rules, careful communication, and treating VIPs in the most appropriate care setting. The risks of VIP syndrome include unnecessary tests, rejection of medical advice, and worse health outcomes.