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Virtual Environment Introduction (1)
The document discusses virtual environments and how companies are using them for marketing, training, HR, and communications. It provides examples of how virtual environments can be used for lead generation, product launches, user conferences, and other purposes. The document then profiles InterCall Virtual Environments and how they provide customizable, integrated virtual platforms and events for over 100 clients in areas like recruiting, marketing, and product showcases. It highlights InterCall's reporting and analytics capabilities for tracking engagement and qualifying leads within their virtual environments.
Virtual Environment Introduction (1)
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- 2. Why are CompaniesGoing Virtual? ? Distributed Measurable Limited Audience Engagement Budget
- 3. Virtual Business Solutions Marketing Training HR Corp. Comm. Lead-Generation Employees Campus Recruiting Road Show Product Launch Customers Job Fairs All Hands User Conference Partners On-boarding Executive Briefings Customer Engagement
- 4. Virtual Environment MainHall Exposition Hall Conference Hall Networking Lounge
- 5. Leader In VirtualEnvironments Brandon Hall Award Winner - 2010 Best Lead Generation Tool - 2010 “Most Innovative” – 2010 & 2011 First Place and Ex Award - 2011
- 6. InterCall Virtual Environments CampusModel • Always-on engagement platform • Multiple “buildings” each with its own purpose • Attendee intelligence across entire campus Ultimate Customization • Make changes on the fly - speed and ease • Support and enhance your brand – simple yet flexible design elements • Self-service to white-glove Integrated Platform • No downloads, no plug-ins or pop-ups • Globally aware and capable • Powerful analytics
- 7. Virtual Event ClientBase We do over 250+ Virtual events per year and currently have over 100 direct global clients. We have several more through various partners (e.g. CareerBuilder sells our platform to over 25 Global organizations)
- 8. Agency Work • Environment link: • https://events.unisfair.com/index.jsp?seid=97&eid=1091 • Company Link • http://www.aimia.com/English/About/At-a-Glance/default.aspx Webcasting for Warner Bros
- 9. Virtual Campus Recruiting Environment Administrative Control manage content | track users | generate reports Corporate Marketing Environment Virtual University Environment Product Showcase Environment
- 10. Examples of advertisingusage in a Virtual Environment
- 11. Examples of commerciallyfocused campus' rather than B2B • http://events.unisfair.com/index.jsp?eid=661&seid=533
- 12. InterCall Virtual Environments Reports/ Engagement Index Webcasts Branded Virtual Environment Chat Content Networking
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- 14. Smart Reporting forQualified Leads Demographic Metrics: Who are they? Where are they from? How did they get here? Did they attend? Activity Metrics: How long did they stay? Where did they go? Did they come back? What did they view? What did they take? Whom did they talk to? Interest Metrics: What are they interested in? What questions did they ask? What information did they request?
- 15. Reporting Capabilities Unisfair trackseverything and reports on everything: Demography Interests Activity The reporting system is self service (permissions enforced) and can be accessed using a browser. The reporting system is at the VEC level so you can view your data in 3 levels: • At the VEC level • At the Venue level • At the specific event level For each of the above we have a dedicated dashboard that reflects the key metrics at that level, using graphs and summarized reports.
- 16. Reporting Capabilities Unisfair hasover 30 different reports grouped into 3 categories each reflects specific aspect of the data: Audience – who registered and visited and what did they do Location and content – same information but from the location and content “point of view”, e.g., how many people visited this booth vs. others and what were they doing on average. Social interactions – reports on forum posts, chats, tweets, facebook posts etc. Our unique Engagement Index allows you to define criteria to rank your registrants and attendees of a specific event and calculates a score between 0 and 100 for each person so you can measure engagement and let your sales people know who to contact first.
Editor's Notes
- #2 EMEA Launch Call introduced by Morgan Whipp Delivered via streaming in a customised Virtual Environment Stu Schmidt is guest speaker
- #3 Your audience is increasingly distributed & global - company mergers & acquisitions, globalization of business - Studies show that with physical events you are missing out on 85% of your potential attendees You need to deepen the bond with your customers it’s harder to reach your customers Trade show attendance is down, travel budgets cut In the always-on world of social media customers are expecting you to give them ways to engage in a 2 way conversation (and it’s not Twitter) Your budget is limited Your targets increase but your budget does not keep up You need to find ways to reach your audience more efficiently A Virtual Business Environment is a platform where customers, prospects and employees can connect with your brand, content and subject matter experts 24/365. Virtual environments are: Highly interactive A new channel to engage with your audience 24/365 Can be configured and run by yourself – faster and easy Can be used by any company Unisfair Confidential
- #4 Simply put, a virtual business environment is an interactive place on the web—where people login and meet in a virtual venue—to learn, collaborate, and network. It can be used to host a Marketing product launch across 59 different countries, a user conference with 10,000 attendees, an expert roundtable, a companywide meeting or an executive briefing with only a handful of analysts and everything in between.
- #6 In 2010 we received more than 5 well-recognized industry awards – more than the rest of the industry combined. Also in 2010, Forrester rated us as the #1 platform for virtual environments Unisfair Confidential
- #13 InterCall is the global leader in virtual business environments Our platform helps companies create branded and interactive virtual environments to engage, connect with and educate their audiences 24/365. Run your own webcast anytime you want, share your desktop, use your webcam or a high-end studio Provide a destination for your customers to access content anytime and anywhere, and store it in their virtual briefcase Extensive search, social media and networking make the environment a great place for your attendees to connect with your reps, SMEs, and peers Chat, Skype, Blog, eMail, to connect with participants, create groups, tweet, Facebook out and update your communities from anywhere within the environment Run detailed reports on demographics, behavior and interests of your attendees to generate sales-ready leads or know more about your customers every activity, every chat, every poll, every download of a datasheet can be recorded and attributed to the individual participant
- #15 Engagement Index