Virtual Reality und Marketingorganisationen der Zukunft
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The document discusses the impact of virtual and augmented reality on marketing organizations, projecting a market reach of $150 billion by 2020. It emphasizes the need for brands to adapt to this technological disruption in order to engage new demographics and create significant emotional brand experiences. The author highlights the importance of collaboration, learning from the future, and guiding teams toward innovation.
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Virtual Reality und Marketingorganisationen der Zukunft
- 1. Virtual Reality & The Future of Marketing Organizations Learning from the Future Alissia Iljaitsch, Digital Innovation Strategist Marketing Club Munich February 4th, 2016 @ailljaitsch
- 2. @ailjaitsch #VR #AR WHY SHOULD WE CARE? By 2020 Virtual- and Augmented Reality is expected to reach $150 B *Digi-Capital Augmented Virtual Reality Report Q2 2015
- 3. @ailjaitsch #VR #AR VIRTUAL vs. AUGMENTED REALITY Oculus: Most notable Exit: $2B *Digi-Capital Augmented Virtual Reality Report Q2 2015
- 4. @ailjaitsch #VR #AR VIRTUAL vs. AUGMENTED REALITY *”Her”
- 5. @ailjaitsch #VR #AR VIRTUAL vs. AUGMENTED REALITY Raised another $793.5 million at a $4.5 billion valuation *www.forbes.com, February 3rd, 2016
- 6. @ailjaitsch #VR #AR WHO IS LEADING THE PACK?
- 7. @ailjaitsch #VR #AR BRANDS & Start-ups / Volvo VR • Volvo, Audi, Castrol (CGI capabili6es) • VR Cinema • 3D Graphics & Anima6on
- 8. @ailjaitsch #VR #AR BRANDS & Start-ups / Audi VR
- 9. @ailjaitsch #VR #AR BRANDS & Start-ups / VR Cinema *www.verbia.de
- 10. @ailjaitsch #VR #AR AGAIN...WHY SHOULD WE CARE? VR BIGGEST DISRUPTION FOR FILM, TV, ENTERTAINMENT, MEDIA, SOCIAL MEDIA, CONTENT, COLLABORATION & EDUCATION
- 11. @ailjaitsch #VR #AR INDUSTRY DISRUPTION
- 12. @ailjaitsch #VR #AR „EMPATHY MACHINE“
- 13. @ailjaitsch #VR #AR BBC VR INNOVATION LAB
- 14. @ailjaitsch #VR #AR OPPORTUNITY NOW ENGAGE NEW DEMOGRAPHIC WITH A SIGNIFICANT EMOTIONAL BRAND EXPERIENCE
- 15. @ailjaitsch #VR #AR BACK TO REALITY... + VISION & UNDERSTANDING OF VR + CAMPAIGN & LAUNCH PLANNING + BUDGET PLANNING + RESOURCE PLANNING + RETURN ON INVESTMENT + GUARANTEE FOR AN A+ RESULT + KNOW-‐HOW & PARTNER NETWORK + RESPOSIBILITY OF YOUR ROLE ...OOOPS THERE GOES GRAVITY.
- 16. @ailjaitsch #VR #AR LOSS OF GRAVITY
- 17. @ailjaitsch #VR #AR CORPORATE IMMUNE SYSTEM The Innovator
- 18. @ailjaitsch #VR #AR THE CHALLENGE WHAT DO WE DO IF THERE IS NO BEST PRACTISE AND RISK? HOW CAN ORGANIZATIONS LEARN FROM THE FUTURE?
- 19. @ailjaitsch #VR #AR GOOGLE GLASS *Vectorform
- 20. @ailjaitsch #VR #AR HUMAN MACHINE INTERACTION *Mediaplus
- 21. @ailjaitsch #VR #AR THE TEAMS & GOALS TEAMS GOALS MARKETING BRAND VALUES & AWARENESS PRODUCT MARKETING PRODUCT COMMUNICATION LAUNCH MANAGEMENT TIMING & PROCESS EVENT MARKETING REACH AND PROCESS HARDWARE OEM DISTRIBUTION & AWARENESS CREATIVE AGENCY CREATIVE VISION MEDIA AGENCY REACH EVENT AGENCY PROCESS USER EXPERIENCE & TECH PARTNER INNOVATION & TIME CGI & CONTENT PARTNERS PRODUCTION TIME
- 22. @ailjaitsch #VR #AR THE CHALLENGE COMPLEXITY REQUIRES TO MOVE THE TEAM FROM „EGOCENTRICITY TO ECOCENTRICITY“ *Scharmer, MIT Organizational Learning
- 23. @ailjaitsch #VR #AR LEARNING FROM THE FUTURE TEAM CONFIGURATION TECHNICAL EXPLORATION PROTYPING & TESTING ASSET PRODUCTION EXECUTION
- 24. @ailjaitsch #VR #AR THE ESSENCE OF EXPLORATION
- 25. @ailjaitsch #VR #AR ONE SHOW AWARD NEW YORK, VOLKSWAGEN
- 26. @ailjaitsch #VR #AR HELLO WORLD
- 27. @ailjaitsch #VR #AR HELLO WORLD
- 28. @ailjaitsch #VR #AR GET IN THE DRIVER´S SEAT & BE READY TO LEARN. OWN YOUR VISION. TRANSFORMATION IN A NUTSHELL
- 29. @ailjaitsch #VR #AR THANK YOU Dr. Kimo Quaintance Creative Director [email protected] Alissia Iljaitsch Digital Innovation Strategist [email protected]
- 30. @ailjaitsch #VR #AR FOUR LEVELS OF LEARNING & CHANGE 1. REACTING: Manifest Ac6on 2. REDESIGNING: Process & Structure 3. REFRAMING: Thinking 4. PRESENCING: Source of Inten6on & Crea6vity
- 31. @ailjaitsch #VR #AR YOUR CHALLENGE MOVING FROM EGOSYSTEM TO ECOSYSTEM