Virtualize Your Telephony Platform with Cisco UCS
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The presentation discusses Cisco's unified communications (UC) solutions implemented on the Cisco Unified Computing System (UCS) and highlights trends in collaboration technologies. It emphasizes the need for efficiency, flexibility, and lower operational costs through virtualization while addressing various collaboration needs across different devices and environments. The presentation also details the benefits, capabilities, and customer success stories related to deploying Cisco UC applications in virtualized environments.
Virtualize Your Telephony Platform with Cisco UCS
- 1. Cisco Unified Communications on Cisco Unified Computing System Alexa Trifilo, Unified Communications System Engineer Cisco Systems Presentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
- 2. Introductions The New Collaboration Experience Trends and Business drivers for Unified Communications (UC) Cisco UC on the Cisco UCS Customer success Q&A/Wrap up © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
- 3. Cisco Advanced Certifications: • Unified Communications • Wireless • Security Providing IT services to the mid-Atlantic for 20 years Integrating Cisco telephony & messaging solutions since 2002 www.ali-inc.com © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
- 4. Cloud Based Applications Thin Clients Challenging to provide rich media and consistent experience across hosting models © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
- 5. Across all Devices Any Time and Place But poor experiences can result from incompatible systems and poor media handling © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
- 6. Customer Collaboration Employee Collaboration But need to balance personal productivity with enterprise-class control © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
- 7. New Capabilities needed for Efficiency and Competitiveness Mobile Secure access to information and people from any device, anywhere Social Expertise & Information location, Proactive customer interaction Visual High quality interaction from anywhere, realtime and offline Virtual Agility and scale on demand, Rich media with VDI economics, © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
- 8. Wide Variety of Collaboration Needs Cloud On-Premises Mobile, Office, Home, Inter-Company Smartphones, Tablets, Video, Voice, Web, Laptops, Thin Clients Social, Business Apps Wide Variety of Collaboration Technologies © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
- 9. Wide Variety of Collaboration Needs INTEGRATED COLLABORATION EXPERIENCE ANYWHERE ANY DEVICE ANY CONTENT Richest Experience Secure in Any Location Mobility Video handled as Easily Flexible Access as Voice, Data from All Clients Wide Variety of Collaboration Technologies © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
- 10. Category Quadrant/ Market Scope Corporate Leader Telephony Unified Leader Communications Contact Center Leader Web Conferencing Leader Video/Telepresence Strong Positive IM and Presence Positive © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
- 11. The New Collaboration Experience Trends and Business drivers for Unified Communications (UC) Cisco UC on the Cisco UCS Customer success © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
- 12. How do I How do I keep Can I cut my effectively manage pace with the communications Key Business changing nature costs? Relationships? of collaboration? How do I How do I How can I manage my migrate without improve employee communications disrupting my productivity? securely? business? © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
- 13. Software Global Video Virtualization Mobility as a Service Value Chains Everywhere © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
- 14. How can I… … reduce the number of servers, devices, and equipment required, lowering capital expenditures? … increase operational efficiency and scale, reducing operating expenses? … insure agility and investment protection? © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
- 15. The New Collaboration Experience Trends and Business drivers for Unified Communications (UC) Cisco UC on the Cisco UCS Customer success © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
- 16. • Introducing ability to deploy Unified Communications applications in a virtualized environment Benefits Supported on Unified Computing System Lower TCO Based on market-leading VMware vSphere Increased Agility ESXi Investment • Ensure performance, reliability, Protection management and high availability • Support across key UC applications UCS C200 UCS B200 UCS C210 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 16
- 17. VOIP, ICM CUCM 3.x/4.x Cisco UC 5.0+ Cisco UC 8.0(2) SAF 1990s ~2000 2005 2010 Future Legacy Voice Server Network Appliance Virtualization Enhancement (Special-purpose) Services Business Increasing Architectural Flexibility while Decreasing Barriers to Rapidly Deploy/Tailor Agility Footprint, Increasing “Miniaturization”, Consolidation & Avoidance while Increasing Efficiency Space, Energy, Cabling Investment No Forklifts Network Convergence Commodity Servers/Storage Virtualization Leverage Business Increasing Security, Resiliency and options for High Availability / Disaster Recovery Continuity Management Increasing Familiarity, Centralization, Scale and Efficiency Simplification © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
- 18. Same TCO Drivers: Technology, Facilities, Management Burden Data Center 1.0 Data Center 2.0 Data Center 3.0 with Traditional with Unified with Virtualized Communications Communications Communications … … … Mainframe PBX Servers and Appliances Virtualized Compute/Storage Converged Data The Network Communications Data Network Center Unified Fabric & Networks Too Many Networks Too Many Fabrics Centralized Operations Distributed Operations Flexible Operations Controlled but Inflexible Flexibility, but with Sprawl Agility + Governance High TCO Medium to High TCO Low TCO © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
- 19. • Half-width blade server form factor • Best for Medium to high server count & concentration Existing or planned data center “Ready, willing, able” to support servers, VMware, storage Operational “maturity” © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
- 20. Cisco Unified Communications 8.0(2) LAN PSTN UCS 6100 SAN Fabric Disk Array UCS 5100 Blade Server Interconnect Chassis with UCS 2100 (mandatory) Switches Fabric Extender and 1-8 UCS B200 M2 Blade Servers © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
- 21. • Rack server form factor • Best for Low to medium server count Ready to move off an appliance model (server/VMware admin) Preference for rack server form factor Interim migration step for data center solution © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
- 22. Cisco Unified Communications 8.0(3) LAN PSTN … UCS C210 M2 UCS C200 M2 SAN Disk Array (optional) © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
- 23. • Unified Communications Manager • Unified Interaction Center with Integrated Mobility • Unified Contact Center • Unified Communications Manager – Management Portal Session Management Edition • Unified Customer Voice Portal • Emergency Responder (B200, C210 only) • Unified Attendant Consoles (B200 • Unified Communications M1 only) Management Suite • Unity Connection • MediaSense • Unity (B200, C210 only) • SocialMiner • Unified Presence • Meeting Place 8.5 • Unified Contact Center Express • Others later • Unified Contact Center Enterprise (B200, C210 only) © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
- 24. The New Collaboration Experience Trends and Business drivers for Unified Communications (UC) Cisco UC on the Cisco UCS Customer success © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
- 25. Example: 5,000 users Dial tone, voicemail and Presence, 10% are Contact Center Agents 11 non-virtualized rack servers required for UC, more for other business apps Before After UC applications now co-resident CAPEX OPEX • Reduced Server Count (50-75%) Reduced Rack & Floor Space (36%) Reduced Power/Cooling (20+%) • Storage Consolidation (50+%) Fewer Servers to Manage (50-75% less) • Reduced Network Ports (50+%) Reduced Maintenance/Support Costs (~20%) • Reduced Cabling (50+%) © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
- 26. $1,100,000 $1,000,000 Per site: MCS OPEX $900,000 $800,000 $700,000 MCS CAPEX $600,000 $500,000 UCS OPEX $400,000 $300,000 UCS CAPEX $200,000 $100,000 $0 4 8 UC “Server” Count 12 16 20 Assumptions: • UC “Servers” only. A “Server” is either one MCS 7845, or one Virtual Machine. • Dual sites, distribute infrastructure across sites. • Model with list pricing, MCS 7845-I3, “2vcpu” VM, 4:1 co-residency, UCS B200 M1 for UC, VMware Enterprise Plus Edition • No single point of failure – redundant sites, switching, chassis, servers • Switching and Chassis provisioned with growth headroom © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
- 27. •UCS C200 Hardware •Unified Communications Manager software •Cisco Unity Connection, Cisco Unified Presence Software •UC Client software only (Video Cameras need to be purchased separately) •Cisco Unified Workspace Licensing BE licenses for the first 100 users •Enhanced 5 Agent Seat Contact Center Express bundle 100 Unified Workspace Licensing Business UCS C200 Server for + Edition licenses + UC server/client media kits Unified CMBE 6000 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
- 28. Adaptability Portability Mobility Repurposing Leverage existing infrastructure © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
- 29. • Plan & Design Service For channel partner enablement • Configuration & Performance Audit For UC, on existing UCS deployment • Operation Support Planning Workshop • Pre-Production Pilot Service Fixed and Custom options • Accelerated Deployment Service Greenfield and Migration options • Project Management For more details, see: www.cisco.com/go/unifiedcomputingservices and www.cisco.com/en/US/products/svcs/ps2961/ ps2664/serv_group_home.html © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
- 30. Questions & Next Steps Parker Pearson [email protected] (434) 386-4284 Recording & Follow up resources coming via follow up email Don’t forget! Fill in the online session feedback session for your Starbucks card. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30