Visibium search and alert platform presentation
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Visibium is a SaaS platform that provides near-real-time search and alert capabilities on websites, blogs, forums and social media selected by the user. It allows users to define the sources they want to monitor, create search queries, and get alerts on new content matching their queries. Visibium also enables reviewing search results, refining queries, and creating reports.
![Monitor and review
• Results are listed in a single
stream of messages (per
Sphere)
• The user can apply filters to
display the messages per date,
per feed, per type of flag,
and/or per status.
• Text that triggers a flag is A click on [More] Query match is Color flags
highlighted directly in the will display the highlighted directly can be
message text for an easy visual message window in the message text manually
review. overwritten
• The user can confirm or
manually overwrite the flags.
• All actions are logged and a
change history is available for
each message.
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Visibium search and alert platform presentation
- 1. Visibium Permanent Search & Alert Platform V1.1 April 2013 © Visibium, 2011‐2013
- 2. What is Visibium? Visibium is a SaaS platform that provides a near‐real‐time, professional‐grade permanent search and alert service on websites, blogs and social media selected by the user. © Visibium, 2011‐2013 Page 2
- 3. The need for low‐latency monitoring • Frequently updated media (blogs & forums, social networks) are not well addressed by traditional search Analytical engines, for which a daily refresh is capabilities the norm. • Near‐real‐time search engines focus on the most popular feeds, with topic‐based filters resulting in “shallow” search results. User‐ Near‐real‐ Content‐ • Social monitoring tools can swiftly time selected based detect new topics and measure their alerts reach, but they may miss filtering media conversations critical to a brand or a professional. • There are today very few low‐ latency prospective search tools for brands and professionals who know Scalability what they are looking for. None are scanning a set of user‐selected media. © Visibium, 2011‐2013 Page 3
- 4. Define, query, monitor 1. Define your Sphere ‐ RSS feeds from websites, blogs, forums 2. Create your queries ‐ Twitter public tracks ‐ Twitter business accounts ‐ Keywords, combination of ‐ Facebook Pages keywords ‐ Etc. ‐ Strings of characters ‐ Wildcards ‐ Fuzzy searches ‐ Word‐proximity searches 3. Monitor, review, refine ‐ Review flags & highlighted text ‐ Manually overwrite or confirm ‐ Expand your universe ‐ Refine / add searches ‐ Create reports © Visibium, 2011‐2013 Page 4
- 5. Define your Sphere • Visibium let you define your sphere, the slice of the web you really care about ‐ Create Twitter public tracks based on your interests ‐ Add your Twitter accounts: scan interactions with your followers and watch content created by the Twitter accounts you are ‐ Select the syndicated content following (RSS feeds) from the websites, ‐ Add your brand Facebook blogs, forums you are interested Pages and watch to watch interactions with your fans. ‐ Apply content‐based filters to better define your interests © Visibium, 2011‐2013 Page 5
- 6. Your Sphere Your Sphere consists of the tens (or hundreds) of media you are interested in watching Content‐based filtering to better define your subjects of interest © Visibium, 2011‐2013 Page 6
- 7. Create prospective queries • Create and save your queries based on strings of characters and/or on keywords • Restrict queries to certain sources or apply them on all feeds • Use professional‐grade full‐text search tools: – Boolean operators (AND, OR, NOT) – Wildcards (single‐character or multiple‐ character substitution, truncating) – Fuzzy searches • Keywords – Word proximity • Strings of characters • Boolean operators • Define flags (colors): • Complex combinations – for match relevancy: e.g. low, medium, high • Wildcards – or for relevant department: sales & marketing, • Fuzzy searches customer service, other • Word‐proximity searches – for profanity detection (e.g. on sources directly associated with your brand) © Visibium, 2011‐2013 Page 7
- 8. Your “Spheroscope” • Your “spheroscope” consists of all the queries you define. • Visibium will run these queries at very frequent intervals (e.g. every minute) on the feed updates generating a near‐ real‐time response. Flag “color” Scanning all or part of your Sphere © Visibium, 2011‐2013 Page 8
- 9. Monitor and review • Results are listed in a single stream of messages (per Sphere) • The user can apply filters to display the messages per date, per feed, per type of flag, and/or per status. • Text that triggers a flag is A click on [More] Query match is Color flags highlighted directly in the will display the highlighted directly can be message text for an easy visual message window in the message text manually review. overwritten • The user can confirm or manually overwrite the flags. • All actions are logged and a change history is available for each message. © Visibium, 2011‐2013 Page 9
- 10. Visibium Applications Protect your brand – Watch what is said on your company, your brands, your executives, your new product, your last ad… on the Industry blogs, on specialized forums, on Twitter, etc. Watch your competition – Scrutinize what is said by / on your competitors on their sites, on the Industry main blogs and forums, on consumer defense forums, on Twitter, etc. Press book; Marketing campaign impact scrutiny – Compile and analyze all content related to your latest campaign on specialized media (Industry blogs and forums, consumer association, specialized press, etc.) – Watch the consumers’ reactions on the social media Election campaign: candidate observation platform – Get ahead of the news cycle (press, political parties, polls, etc.) on the social web – Filter the web noise, get near‐real‐time alerts and compile actionable insights – Watch the voters’ online reactions to a speech, a debate – Scrutinize everything said by and on your political opponents © Visibium, 2011‐2013 Page 10
- 11. User Generated Content (UGC) User Generated Content post‐moderation – Keep the trolls out of your blogs, forum and social pages without going through an expensive and ill‐perceived pre‐moderation. – Be alerted in a few minutes (or less) when someone has just posted content that can harm your brand: inappropriate, defamatory, heinous, malicious content, and swiftly react. Detect User Generated Content that needs to be addressed – Detect questions, requests for assistance related to your products and services posted on social media – Detect and leverage good user reviews – Detect and mitigate bad user reviews. © Visibium, 2011‐2013 Page 11
- 12. Visit us at www.visibium.com Contact us at [email protected] Follow us on Twitter @visibium © Visibium, 2011‐2013 Page 12
- 13. Glossary & Definitions © Visibium, 2011‐2013 Page 13
- 14. Glossary Blog: a website providing regular entries (posts), generally Prospective search or persistent search: a method of displayed in reverse‐chronological order. Blog posts may be searching on the Internet where the query are given first and open to comments from visitors or not. the information for the results are then acquired. Comment: a response or a reaction to a blog post or a Real‐time search: a method of indexing content published message on a social network. Comments are a primary form online into search engine results with virtually no delay. of 2‐way communication on the social web. RSS Feed: RSS (Real Simple Syndication) is a family of web Firehose: an API that provides streaming content from a feed formats used to publish frequently updated content such source, typically a social network. as blogs in a standardized format. Content publishers can Forum: (or Message Board) an online discussion site. Most syndicate a feed, which allows users to subscribe to the often organized by conversations. content and read it when and where they please, using an RSS Hashtag: a tag used on Twitter as a way to annotate a Reader. message. A hashtag is a word or a phrase preceded by a “#” RSS Reader or RSS Aggregator: allows users to aggregate and is used to show that a Tweet is related to a certain topic. articles from multiple websites into one place using RSS feeds Lurker: a visitor who reads content but rarely participates or (example: Google Reader). creates content. Sentiment: the attitude of user comments related to a brand Mashup: a content formed by combining multiple types of online; most of the time rated as positive, neutral or negative. media pulled from pre‐existing sources. UGC, User Generated Content: content posted by a visitor on News Feed: literally, a feed full of news. On Facebook, the the web News Feed is the homepage of the users’ accounts where WordPress: a content management system that provides blog they can see the latest updates from their friends. On Twitter publishing tools to allow users to host and publish blogs. the news feed is called Timeline. © Visibium, 2011‐2013 Page 14