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Vocus Social Media Presentation for SHRM
This document summarizes a presentation about using social media for human resources purposes. It discusses how social media can be used for recruiting, public relations, marketing and research. It provides statistics on employer use of social media for recruiting. The presentation covers creating an HR branding strategy, choosing appropriate social media platforms, and tips for using platforms like Facebook, Twitter, Pinterest and LinkedIn to achieve HR goals. It emphasizes using social media to build an employer brand and highlight career opportunities.
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Vocus Social Media Presentation for SHRM
- 1. Power Up YourHR with Social Media Presented by: Jeff Zelaya & Veronica Segovia
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- 5. Social Media isGreat For… o Human Resources o Recruiting o Public Relations o Marketing o Research o Intelligence o Business Development
- 6. Social Media onthe Rise o 92% of Employers Are Using (or plan to) social media to Recruit.* o 73% successfully hired a candidate introduced through social media. o LinkedIn dominates platform use, but Facebook and Twitter is increasing. *According to 2012 Jobvite Social Recruiting Survey.
- 7. What’s Your Goal? oWhat would like to accomplish? o What’s your role? o What are your available resources?
- 8. In Today’s Session oYour HR Brand o Creating an HR Branding Strategy o Using Social Media for HR
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- 10. A Brand CreatesPerceptions
- 11. The 5 DriversBehind a Brand 1) Emotional Connection 2) Value 3) Accessibility 4) Awareness 5) Relevant Differentiation
- 12. If you’re notbranding your HR…
- 13. From the OtherSide
- 14. The Vocus HRBrand
- 15. The Vocus HRBrand
- 16. The Vocus HRBrand
- 17. The Vocus HRBrand
- 18. The Vocus HRBrand
- 19. Building an EmployerBrand Source: LinkedIn July 2012 survey of over 4,700 talent acquisition decision-makers across 15 countries
- 20. Reach vs. Engagement Reach: Those who are familiar with you as an employer. • Viewing employee profiles • Connecting with your employees Engagement: Those who interested in a position with your company. • Researching company and career pages • Following your company • Viewing jobs and applying
- 21. Choosing Networks o Doan audit. Look for online conversation about your company as an employer. Search on sites like Glassdoor where employees post anonymous reviews. o Build a presence on the platforms that make the most sense for you as an employer. o Who is your target audience? Who are you looking to hire? o Who do you compete with for talent? o Research networks so your posts are relevant to users.
- 22. Tips for BuildingEmployer Brand Establish clear employer Employees are the best values advocates for your brand Proactively communicate this to Your people are networking with drive engagement with talent like minded people; engage them Build a strong talent Create a careers presence community in Social Media Build strong, ongoing relationships Highlight career opportunities and with interested talent socialize with followers 22
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- 24. Questions to AskBefore Beginning 1) What do I want to accomplish through social media? 2) How much I want to spend? 3) Who will execute my social media strategy? 4) What platforms are best for my business? 5) How do I know If my efforts are working?
- 25. Organize Content o ContentCalendars o Schedule Posts o Tools like Facebook, Tweetdeck, Buffer allow you to schedule posts. o Drive traffic to and from each platform to grow engagement.
- 26. Vocus Marketing Suite Vocus has created a new tool that helps you manage your HR social media strategy. If you would like a free demo – email [email protected]
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- 28. Objective o Published atleast twice a week. o The Vocus Careers Blog will be an informational resource of posts related to the employee experience at Vocus for current and prospective employees of the company to help them through the job search process and to make the most of their experience as a hire. o The blog will reinforce the Vocus employee brand image as unique, accessible and credible and will also establish the Vocus recruiting department's expertise in the areas of corporate recruitment.
- 29. Word of Mouth •Drivetraffic back to our site and our social platforms through Word-Of-Mouth Messaging. •Post comments on relevant blog posts about job searching or career advice on Huffington Post, Recruiter.com, Blogging 4 Jobs, Inc., Harvard Business Review, Monster, CareerBuilder. Google search Blogs for relevant posts. Other ways to promote our Blog: •Email Signature •Facebook posts •Tweets or RTs •LinkedIn Profile
- 30. Recruitment Team Ideas oMonthly Brainstorm Sessions • Discuss Recruiting Trends • Relevant Ideas • Guest posts • Referrals for Featured Employees
- 31. Socialize Your CareerWebsite o Blog! Don’t just blog about your product. Every once in a while, blog about what it’s like to work at your company. o Adding Social Plug- Ins to your website makes it easier for talent to engage with your brand.
- 32. Highlight Employees o FeatureEmployee Appreciation Activities
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- 34. Video Sharing Organize videocontent into playlists. The videos can add value to a job seeker who is interested in learning more about your company.
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- 37. Facebook Posts Think beforeyou post. Be positive. Make sure you check who can see what you are posting before you post. Do NOT publicly post anything negative about candidates.
- 38. Facebook Posts Sharing Updateswith Lists • You can select which lists can (or can’t) view your posts.
- 39. Facebook Posts Facebook Lists • Organizing your friends into lists allows you to control who sees certain posts and what types of posts you see from people in each category or list.
- 40. Facebook Posts Organizing YourSmart Lists • You can select which friends correspond to which group so that you can organize your future posts.
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- 43. What You Seeon Candidate Profiles o LIKE FB pages, follow Twitter handles of companies you are interested in working for. This way you can follow updates about the company and possibly hear about job openings. o Almost half of recruiters surveyed say they “Always Use” review candidates’ social profiles. o Clean up your profile or master your privacy settings so that your personal brand is represented well.
- 44. Facebook Lists Organizing yourfriends into lists allows you to control who sees certain posts and what types of posts you see from people in each category or list.
- 45. Organizing Your SmartLists You can select which friends correspond to which group so that you can organize your future posts.
- 46. Sharing Updates WithLists You can select which lists can (or can’t) view your posts.
- 47. Displaying Lists OnYour Home Page Managing the lists allows you to customize what updates show in the list’s feed.
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- 50. Complete Twitter Profiles •https://twitter.com/settings/account •Includean avatar •Mention @VocusCareers •Include links in your bio information •www.facebook.com/vocuscareers •www.whyworkatvocus.com/opportunities
- 51. Twitter Overview Tweet: Theresult of posting to Twitter RT/MT: The result of reposting someone else’s tweet; helps build and exchange social capital (MT is for “modified tweet” @ Message: A response or a message to a specific handle; helps build credibility and following. You can also use this to credit someone with information you’re sharing DM: Direct Message, can send only to those following you Hashtag: The # sign is used to denote a major topic (like tagging / categorizing on a blog); helpful in promoting and searching Twitterverse: Akin to the Blogosphere, but for Twitter Twitter Lists: Helpful for organizing and categorizing related groups of Twitter users.
- 52. 8 Common Usesfor @
- 53. #Hashtags o Why dowe use these? o Do you use #hashtags when posting tweets directed at potential candidates? o If so, which ones?
- 54. Tweet Chats @VocusCareers attemptsto participate in close to 25 career-related tweet chats a month. Tweet chats can help increase followers, reach and engagement. Followers: Tweet chats can help you get your handle seen by people who normally aren’t looking for you. Reach: Your chances of being retweeted are increased when you offer great insight to the topic. People retweet and share you original message with their own followers. Engagement: We use “engagement” in social media to refer to activity and interaction with followers. When you put out a question and get responses, you are engaging your audience. Hashtags to remember: #Hiring, #HireMonday, #HireFriday, #HFChat, #millennialchat
- 55. Type of Tweets Informational:Informing your community on relevant company, industry or personal topics. Conversational: Asking questions, seeking feedback, Conversational asking for help. Editorial: Offering an opinion on business-related issues. Promotional: Syndicating your content, including blog posts; important website pages and press releases; announcing and updating sales promotions; announcing, updating and managing contests and Editorial/Promotional polls. Inspirational: Putting out famous quotes or original motivational tweets to fire up your community. Event updates: Publishing real-time tweets when attending seminars, presentations, conventions, etc. Off topic tweets: Tweeting about something with low Event Updates or no relevance to your business.
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- 57. Pinterest o Follow www.pinterest.com/Vocus oFollow Tips From Recruitment Boards
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- 59. Linkedin o Customize URL oSet-up Outlook reminder to spend 15 minutes in LinkedIn • Update status, join groups, invite new Vocus employees
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- 61. Q&A [email protected] [email protected] 301-479-1480 (301)479-1310 Twitter: @jeffzelaya Twitter: @VASegovia @VocusCareers