1
www.crtmmu.org
Responsible International Volunteering
and Ethical Considerations?
Manchester Metropolitan University. Centre for Responsible Tourism MMU
Dr Harold Goodwin
Professor of Responsible
Tourism
Examining the ‘Self’(volunteer) and the ‘Other’(communities) UKC 26 June 2015
2
www.crtmmu.org
non-exec Chair
3
www.crtmmu.org
A Political Scientist’s Perspective
"Philosophers have hitherto only interpreted the
world in various ways; the point is to change it.“
Theses on Feuerbach 11 Marx, Brussels, 1845
Volunteering as part of tourism is a commercial
activity whether run by large or small
companies, NGOs or charities
It is not the only form of volunteering abroad.
individuals, churches, youth groups….
4
www.crtmmu.org
Responsibility
Accountability – liability - obligation
Social and political life – common
good – role models?
Limits to freedom – respecting the
rights of others
Held responsible for actions and
consequences
Agency => responsibility
5
www.crtmmu.org
What do we mean by responsibility?
1. Rights and responsibilities - respect
2. Latin respondeo to answer, reply,
respond
3. Contemporary meanings
 Legally responsible, accountable in law -
causal link (blame or praise)
 Moral obligation – stepping up to take
responsibility, personal
 Wanting to make a difference
 Reputation risk – change of action
6
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1. Exaggerated
2. Aspirational
3. Patchy
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8
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Ethical vs responsible
 1995 Campaign for
ethical tourism
– too broad
– inoperative
 Responsibility was
preferred
– It could be
delineated
– Could be
empowering & held
to account
 Davidson & Griffin
– Social obstruction
– Social obligation
– Social response
– Social contribution
Responsibility is
free, you can take
as much of it as you
can handle.
Denis Wormwell CEO Sheairngs
9
www.crtmmu.org
Why Responsible?
Respons-ability
Individuals and
organisations are
expected to respond and
to make a difference.
This requires
partnerships, a plurality
of relationships,
learning, praxis, and
critical reflection.
Accountability
Actions and consequences
can be attributed to
individuals or legal entities,
who can be held accountable,
and legally they are liable.
9
10
www.crtmmu.org
The alternative
IrresponsibleTourism.info
 www.facebook.com/groups/irresponsibletourism/
 Negative Volunteer Reviews
 www.facebook.com/groups/454436357989887/
Off loading or outsourcing
Denial
11
www.crtmmu.org
What does the exercise of
responsibility require?
Knowledge and awareness of causal
linkages
Recognition of an obligation to act –
awareness of making a difference?
Willingness to take responsibility
Conscience – ethical framework
Is empathy enough? Add capacity?
» Add courage?
12
www.crtmmu.org
Responsibility
 Imputability – the integrity and
independence of the individual – choice
was made (omission or commission) -
blame can be attached
 The consequences of our actions
 Accountability – held to account
 Liability – responsible for ..
 Moral decision making
13
www.crtmmu.org
Jost Krippendorf
“every individual tourist builds up or
destroys human values while
travelling.” “Orders and prohibitions
will not do the job – because it is not
a bad conscience that we need to
make progress but positive
experience, not the feeling of
compulsion but that of responsibility.”
14
www.crtmmu.org
Volunteering: “the road to hell
is paved with good intentions”
The origin of this often quoted
maxim dates back at least to Saint
Bernard of Clairvaux (1091-1153),
who is credited with “Hell is full of
good intentions or desires.”
Unintended consequences
15
www.crtmmu.org
Aristotle: Phronesis
Politics &
Nichomachean
Ethics
Define desirable
ends in particular
circumstances & the
means to achieve
them
 Phronesis is the
ability to
determine ends
and to act in
particular
contexts. This
requires prudence
and a degree of
maturity
16
www.crtmmu.org
Whose perspective?
Core
 Volunteers and their
funders
 Sending organisations
– charities and
businesses
 Project partners
 The local community
Periphery
 Media and
commentators in
originating markets
and destinations
 Academics
 Politicians and
governments
17
www.crtmmu.org
Motivation
Organisers – to make money but
also to do good in the world and to
make change.
Volunteers for altruistic reasons, to
give back, to make a difference -
and to build a CV
Great deal of confusion – Just
Giving
18
www.crtmmu.org
Confusing ends and means
It is not the concept of
volunteering abroad that is the
problem
It is the form it takes
So whose responsibility is that?
19
www.crtmmu.org
The volunteer journey?
Recruitment &
marketing
Trading Standards
& ABTA
Checking with
returned
volunteers
In country
experience & care
Trading Standards
& ABTA
Complaining and
checking contract
compliance
Development
Impact
Check with
returned
volunteers
False claims may
be actionable
Reporting, social
media and naming
& shaming
Caveat emptor
20
www.crtmmu.org
What is the problem?
Double standards
 Volunteering abroad is
attractive because it is
abroad
 & because you get to
be allowed to do
things abroad you
can’t do at home
 If you can’t do it at
home, why is it OK to
do it abroad?
Issues, there are many
 Poor Quality
experiences
 Employment
 Lion petting
 Child Protection &
Orphanages
 Internalisation of the
blame – misattribution
of responsibility –
Rachel
21
www.crtmmu.org
Rachel
“All through the training I’d had my
doubts, but I’d told myself and told
myself that once we got to the
district, it’d be OK.”
“… when we got there [we] still had
no idea what we were doing – and
we went for a walk around in the
dark to see our new surroundings.”
22
www.crtmmu.org
Your cub petting experience
 Thousands of people visit
facilities where they interact
with lion cubs. To pet,
cuddle and have their
photographs taken with a
cute lion cub.
 Thousands of volunteers
wish to work at wild life
sanctuaries, particularly if
they have lion cubs to take
care of, to bottle feed, to
hand raise.
Lion petting
Walking with lions
Exhibited for photo opps
Canned hunting
23
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24
www.crtmmu.org
25
www.crtmmu.org
Don’t create orphans
Orphanage voluntourism incentivizes those
involved in the burgeoning orphanage industry
to bring children from villages to orphanages in
the city and tourist areas.
In some cases it even encourages managers to
deny the children proper care, because the
worse conditions the children appear to be in,
the more they will pull at the heart strings of
volunteers, thus making it easier for the
orphanages to solicit donations.
Next Generation Nepal
26
www.crtmmu.org
Working with children
Attachment/detachment
Paedophilia
Skills matter
Ask whether you would be allowed
to do it in your own country
27
www.crtmmu.org
Don’t displace local employment
Teachers fired or laid off to create
volunteering opportunities
Volunteers digging holes and
painting walls – which may be
knocked down
“Don’t send us any more
volunteers we have no more
chickens”
28
www.crtmmu.org
Employing the inexperienced
 “Despite a number of differences
between my volunteering experience and
that of many others, there is one
overarching similarity: I, the volunteer,
was the primary beneficiary of my
volunteering. I had an incredible trip and
gained a wealth of CV-enhancing
experience. However, I coached football
with only a basic basketball coaching
qualification, and I taught with no formal
teacher training.”
29
www.crtmmu.org
what you can do abroad
30
www.crtmmu.org
Rachelrtw.
 It takes a rare kind of honesty to admit even to one’s
closest friends that you did not enjoy a trip intended to
change your life. Rachel has had the guts to say it and
to write about it on her blog
 “We were in an area where nobody needed us, and where we
could make little to no difference. We couldn’t speak the language
and had been told beforehand that it wasn’t necessary, so we had
next to no input. I felt useless. I was acutely aware that I was
there for two reasons and two reasons only: to attract attention,
because I am white, and to attract money, because I am white. It
was made quite clear to us at the end of the programme that the
money the UK government invested in the programme, in return
for Nepal taking on UK workers, paid the wages of several of the
Nepali staff. They didn’t need me – they needed my government’s
money.”
31
www.crtmmu.org
Gap-year holidays that reveal
the madness of overseas aid
 "The day was spent swimming, sunbathing and eating…
As the sun set over the sea, we headed back to San
Salvador for a pizza,” “On Tuesday, we went to work
in a bakery, learning how to make Salvadorian treats
and cakes Then it was back to “relaxing in our
hammocks on our balcony, with 360-degree views of
the cathedral, the mountains,
 Typical tales from young people on their gap year,
perhaps. Apart from one thing: these youngsters are
among 1,250 British kids enjoying their all-expenses-
paid, three-to six-month journeys of self-discovery
courtesy of the Department for International
Development.
32
www.crtmmu.org
Volunteers forgive too easily
 “They run many, many programmes in many different
countries and I have only heard good things about their
other programmes. I also think they work for an
excellent cause”
 This is about my experience and I don’t wish to speak
for other people.”
 “The charity I went with are not part of some greedy,
money-making scam, but rather a new government
scheme in its early days.”
 I don’t feel like I have the right to name and shame an
organisation that sent me to the other side of the world
free-of-charge, and whose warnings about the lack of
difference I would make I simply didn’t heed.”
Blog 2012-2014
33
www.crtmmu.org
Securing change
Outbound Regulation – misselling
& failure to deliver on what was
sold: trading standards, trade
associations, ASA
NGOs and charities & consumer
pressure, amplified by social media
Host country regulation
34
www.crtmmu.org
The Business Cases for Responsible
Tourism
 The right thing to
do
 Minimising risk
 License to operate
 Product quality
 Cost savings
 Staff morale
 Market Advantage
 Market Advantage
 Experience
– richer
– more authentic
– guilt free
 Differentiation
and PR
– Reputation
– Referrals
– Repeats
35
www.crtmmu.org
Social Media: Gossip
Threat
 You cannot not be on
social media
 Negative comment is
multiplied by social
media
Opportunity
 Never been cheaper to
maintain relationships
– secure engagement
 Communication is
cheaper
 Negative comment
can be refuted
 Repeats
 Referrals
36
www.crtmmu.org
Consumer or research questions?
Whose idea was the volunteer
project and who runs it?
How will my skills be used
effectively?
I’m only going to be there for a
few weeks – how can my input be
of any real use?
Who decides what my role will be?
37
www.crtmmu.org
Who knows about me before I
arrive and what do they know?
Where will I live?
What kind of support is there
for me?
Will you advise me about local
culture and how I should
behave?
Do you have a child protection
policy in place for this project?
38
www.crtmmu.org
The “killer” consumer questions
 Will my normal travel insurance
cover me for volunteer work abroad?
 How long before I know I'm
accepted?
 When, how and where is my money
spent?
 Can I talk to previous volunteers?
 Can I talk to local people before I
travel? But they need to know what the
answers should be and why
39
www.crtmmu.org
Two kinds of change
The changes we make …….
– Choice and imperative
The changes we respond to:
– Consumer demand
– Changing markets & exchange rates
– Regulatory frameworks
– New technology & availability
40
www.crtmmu.org
Further information
 www.crtmmu.org
 www.haroldgoodwin.info
 www.wtmresponsibletourism.com
 http://blog.wtmresponsibletourism.com
 www.icrtourism.org/
 www.responsibletourismpartnership.org
 www.responsibletravel.com/awards/
 harold@haroldgoodwin.info

Vo&rt

  • 1.
    1 www.crtmmu.org Responsible International Volunteering andEthical Considerations? Manchester Metropolitan University. Centre for Responsible Tourism MMU Dr Harold Goodwin Professor of Responsible Tourism Examining the ‘Self’(volunteer) and the ‘Other’(communities) UKC 26 June 2015
  • 2.
  • 3.
    3 www.crtmmu.org A Political Scientist’sPerspective "Philosophers have hitherto only interpreted the world in various ways; the point is to change it.“ Theses on Feuerbach 11 Marx, Brussels, 1845 Volunteering as part of tourism is a commercial activity whether run by large or small companies, NGOs or charities It is not the only form of volunteering abroad. individuals, churches, youth groups….
  • 4.
    4 www.crtmmu.org Responsibility Accountability – liability- obligation Social and political life – common good – role models? Limits to freedom – respecting the rights of others Held responsible for actions and consequences Agency => responsibility
  • 5.
    5 www.crtmmu.org What do wemean by responsibility? 1. Rights and responsibilities - respect 2. Latin respondeo to answer, reply, respond 3. Contemporary meanings  Legally responsible, accountable in law - causal link (blame or praise)  Moral obligation – stepping up to take responsibility, personal  Wanting to make a difference  Reputation risk – change of action
  • 6.
  • 7.
  • 8.
    8 www.crtmmu.org Ethical vs responsible 1995 Campaign for ethical tourism – too broad – inoperative  Responsibility was preferred – It could be delineated – Could be empowering & held to account  Davidson & Griffin – Social obstruction – Social obligation – Social response – Social contribution Responsibility is free, you can take as much of it as you can handle. Denis Wormwell CEO Sheairngs
  • 9.
    9 www.crtmmu.org Why Responsible? Respons-ability Individuals and organisationsare expected to respond and to make a difference. This requires partnerships, a plurality of relationships, learning, praxis, and critical reflection. Accountability Actions and consequences can be attributed to individuals or legal entities, who can be held accountable, and legally they are liable. 9
  • 10.
    10 www.crtmmu.org The alternative IrresponsibleTourism.info  www.facebook.com/groups/irresponsibletourism/ Negative Volunteer Reviews  www.facebook.com/groups/454436357989887/ Off loading or outsourcing Denial
  • 11.
    11 www.crtmmu.org What does theexercise of responsibility require? Knowledge and awareness of causal linkages Recognition of an obligation to act – awareness of making a difference? Willingness to take responsibility Conscience – ethical framework Is empathy enough? Add capacity? » Add courage?
  • 12.
    12 www.crtmmu.org Responsibility  Imputability –the integrity and independence of the individual – choice was made (omission or commission) - blame can be attached  The consequences of our actions  Accountability – held to account  Liability – responsible for ..  Moral decision making
  • 13.
    13 www.crtmmu.org Jost Krippendorf “every individualtourist builds up or destroys human values while travelling.” “Orders and prohibitions will not do the job – because it is not a bad conscience that we need to make progress but positive experience, not the feeling of compulsion but that of responsibility.”
  • 14.
    14 www.crtmmu.org Volunteering: “the roadto hell is paved with good intentions” The origin of this often quoted maxim dates back at least to Saint Bernard of Clairvaux (1091-1153), who is credited with “Hell is full of good intentions or desires.” Unintended consequences
  • 15.
    15 www.crtmmu.org Aristotle: Phronesis Politics & Nichomachean Ethics Definedesirable ends in particular circumstances & the means to achieve them  Phronesis is the ability to determine ends and to act in particular contexts. This requires prudence and a degree of maturity
  • 16.
    16 www.crtmmu.org Whose perspective? Core  Volunteersand their funders  Sending organisations – charities and businesses  Project partners  The local community Periphery  Media and commentators in originating markets and destinations  Academics  Politicians and governments
  • 17.
    17 www.crtmmu.org Motivation Organisers – tomake money but also to do good in the world and to make change. Volunteers for altruistic reasons, to give back, to make a difference - and to build a CV Great deal of confusion – Just Giving
  • 18.
    18 www.crtmmu.org Confusing ends andmeans It is not the concept of volunteering abroad that is the problem It is the form it takes So whose responsibility is that?
  • 19.
    19 www.crtmmu.org The volunteer journey? Recruitment& marketing Trading Standards & ABTA Checking with returned volunteers In country experience & care Trading Standards & ABTA Complaining and checking contract compliance Development Impact Check with returned volunteers False claims may be actionable Reporting, social media and naming & shaming Caveat emptor
  • 20.
    20 www.crtmmu.org What is theproblem? Double standards  Volunteering abroad is attractive because it is abroad  & because you get to be allowed to do things abroad you can’t do at home  If you can’t do it at home, why is it OK to do it abroad? Issues, there are many  Poor Quality experiences  Employment  Lion petting  Child Protection & Orphanages  Internalisation of the blame – misattribution of responsibility – Rachel
  • 21.
    21 www.crtmmu.org Rachel “All through thetraining I’d had my doubts, but I’d told myself and told myself that once we got to the district, it’d be OK.” “… when we got there [we] still had no idea what we were doing – and we went for a walk around in the dark to see our new surroundings.”
  • 22.
    22 www.crtmmu.org Your cub pettingexperience  Thousands of people visit facilities where they interact with lion cubs. To pet, cuddle and have their photographs taken with a cute lion cub.  Thousands of volunteers wish to work at wild life sanctuaries, particularly if they have lion cubs to take care of, to bottle feed, to hand raise. Lion petting Walking with lions Exhibited for photo opps Canned hunting
  • 23.
  • 24.
  • 25.
    25 www.crtmmu.org Don’t create orphans Orphanagevoluntourism incentivizes those involved in the burgeoning orphanage industry to bring children from villages to orphanages in the city and tourist areas. In some cases it even encourages managers to deny the children proper care, because the worse conditions the children appear to be in, the more they will pull at the heart strings of volunteers, thus making it easier for the orphanages to solicit donations. Next Generation Nepal
  • 26.
    26 www.crtmmu.org Working with children Attachment/detachment Paedophilia Skillsmatter Ask whether you would be allowed to do it in your own country
  • 27.
    27 www.crtmmu.org Don’t displace localemployment Teachers fired or laid off to create volunteering opportunities Volunteers digging holes and painting walls – which may be knocked down “Don’t send us any more volunteers we have no more chickens”
  • 28.
    28 www.crtmmu.org Employing the inexperienced “Despite a number of differences between my volunteering experience and that of many others, there is one overarching similarity: I, the volunteer, was the primary beneficiary of my volunteering. I had an incredible trip and gained a wealth of CV-enhancing experience. However, I coached football with only a basic basketball coaching qualification, and I taught with no formal teacher training.”
  • 29.
  • 30.
    30 www.crtmmu.org Rachelrtw.  It takesa rare kind of honesty to admit even to one’s closest friends that you did not enjoy a trip intended to change your life. Rachel has had the guts to say it and to write about it on her blog  “We were in an area where nobody needed us, and where we could make little to no difference. We couldn’t speak the language and had been told beforehand that it wasn’t necessary, so we had next to no input. I felt useless. I was acutely aware that I was there for two reasons and two reasons only: to attract attention, because I am white, and to attract money, because I am white. It was made quite clear to us at the end of the programme that the money the UK government invested in the programme, in return for Nepal taking on UK workers, paid the wages of several of the Nepali staff. They didn’t need me – they needed my government’s money.”
  • 31.
    31 www.crtmmu.org Gap-year holidays thatreveal the madness of overseas aid  "The day was spent swimming, sunbathing and eating… As the sun set over the sea, we headed back to San Salvador for a pizza,” “On Tuesday, we went to work in a bakery, learning how to make Salvadorian treats and cakes Then it was back to “relaxing in our hammocks on our balcony, with 360-degree views of the cathedral, the mountains,  Typical tales from young people on their gap year, perhaps. Apart from one thing: these youngsters are among 1,250 British kids enjoying their all-expenses- paid, three-to six-month journeys of self-discovery courtesy of the Department for International Development.
  • 32.
    32 www.crtmmu.org Volunteers forgive tooeasily  “They run many, many programmes in many different countries and I have only heard good things about their other programmes. I also think they work for an excellent cause”  This is about my experience and I don’t wish to speak for other people.”  “The charity I went with are not part of some greedy, money-making scam, but rather a new government scheme in its early days.”  I don’t feel like I have the right to name and shame an organisation that sent me to the other side of the world free-of-charge, and whose warnings about the lack of difference I would make I simply didn’t heed.” Blog 2012-2014
  • 33.
    33 www.crtmmu.org Securing change Outbound Regulation– misselling & failure to deliver on what was sold: trading standards, trade associations, ASA NGOs and charities & consumer pressure, amplified by social media Host country regulation
  • 34.
    34 www.crtmmu.org The Business Casesfor Responsible Tourism  The right thing to do  Minimising risk  License to operate  Product quality  Cost savings  Staff morale  Market Advantage  Market Advantage  Experience – richer – more authentic – guilt free  Differentiation and PR – Reputation – Referrals – Repeats
  • 35.
    35 www.crtmmu.org Social Media: Gossip Threat You cannot not be on social media  Negative comment is multiplied by social media Opportunity  Never been cheaper to maintain relationships – secure engagement  Communication is cheaper  Negative comment can be refuted  Repeats  Referrals
  • 36.
    36 www.crtmmu.org Consumer or researchquestions? Whose idea was the volunteer project and who runs it? How will my skills be used effectively? I’m only going to be there for a few weeks – how can my input be of any real use? Who decides what my role will be?
  • 37.
    37 www.crtmmu.org Who knows aboutme before I arrive and what do they know? Where will I live? What kind of support is there for me? Will you advise me about local culture and how I should behave? Do you have a child protection policy in place for this project?
  • 38.
    38 www.crtmmu.org The “killer” consumerquestions  Will my normal travel insurance cover me for volunteer work abroad?  How long before I know I'm accepted?  When, how and where is my money spent?  Can I talk to previous volunteers?  Can I talk to local people before I travel? But they need to know what the answers should be and why
  • 39.
    39 www.crtmmu.org Two kinds ofchange The changes we make ……. – Choice and imperative The changes we respond to: – Consumer demand – Changing markets & exchange rates – Regulatory frameworks – New technology & availability
  • 40.
    40 www.crtmmu.org Further information  www.crtmmu.org www.haroldgoodwin.info  www.wtmresponsibletourism.com  http://blog.wtmresponsibletourism.com  www.icrtourism.org/  www.responsibletourismpartnership.org  www.responsibletravel.com/awards/  [email protected]