Making a Case for Mobiles
Creating Impact with Open Data in Agriculture and Nutrition - Nov 10th, 2015
Name: Sadabai Rasheed
Challenge: Sadabai’s soy crop is suffering from shattering losses. Her village has not seen an
extension officer in over a year.
Location: Pong Tamale, Savelugu District, Northern Ghana
Names: Rashid Imoro and Lizzy Jakalia, Soybean Specialists
Challenge: Recently received soy training. Resources are online. No fuel to reach Sabadai’s village.
Location: Soy Growing Lab, Tamale, Ghana
3Bpeople
CHALLENGE
Organizations cannot have dialogue with ~50% of the world’s population
DistanceInfrastructureLanguagesLiteracy
DISRUPTION
Everyone now has a mobile phone
“In 2013, there were some 96 cell phone
service subscriptions for every 100
people in the world.”
-UN Telecommunication Agency, 2014
“By June 2014, there were 329 million unique
subscribers in Africa, equivalent to a
penetration rate of 73% of people older
than 15 years old.”
-GSMA, 2014
What is your
Mobile Strategy?
3Bpeople
Interactive
Voice Calls and SMS
SOLUTION
2-way SMS and IVR mass-communication for emerging markets
PRODUCT
Mothers accurately (>90%) report
fever, diarrhea and cough
in their children using IVR.
Marriage status has a greater influence
than insurance coverage when it comes to
Rural women’s access to healthcare.
Peer-to-peer messages
have a greater impact
on healthy behavior change
than authority messages.
In countries where mobile penetration
is above 72%, mobile surveys
are within +/-2.5% of
face-to-face household census.
Why IVR (Voice)?
10x 2x 4x
Based on a VOTO & World Bank comparative study in Ghana, 2014
Some of our 550+ Users
Reaching Farmers
Hotlines - Radio + Mobile
Shortcodes + Content Trees
Outgoing Extension Messages
Outgoing Weather/Market/Agro
Partner Makes Some/Most Data Publically Available
NGO partners
Partner Makes All Data Available - Recognizable
Not Advisable. Jeopardizes privacy and trust.
Making Call Logs Available
ideas42
Our Relationship with Open Data
M4D Insights and Best Practices
votomobile.org Blog
Open Data: What’s in it for businesses?
How can we get commercial players on board?
Thanks for listening!
Stacie Irwin
stacie@votomobile.org

VOTO: Making a Case for Mobiles

  • 1.
    Making a Casefor Mobiles Creating Impact with Open Data in Agriculture and Nutrition - Nov 10th, 2015
  • 2.
    Name: Sadabai Rasheed Challenge:Sadabai’s soy crop is suffering from shattering losses. Her village has not seen an extension officer in over a year. Location: Pong Tamale, Savelugu District, Northern Ghana
  • 3.
    Names: Rashid Imoroand Lizzy Jakalia, Soybean Specialists Challenge: Recently received soy training. Resources are online. No fuel to reach Sabadai’s village. Location: Soy Growing Lab, Tamale, Ghana
  • 4.
    3Bpeople CHALLENGE Organizations cannot havedialogue with ~50% of the world’s population DistanceInfrastructureLanguagesLiteracy
  • 5.
    DISRUPTION Everyone now hasa mobile phone “In 2013, there were some 96 cell phone service subscriptions for every 100 people in the world.” -UN Telecommunication Agency, 2014 “By June 2014, there were 329 million unique subscribers in Africa, equivalent to a penetration rate of 73% of people older than 15 years old.” -GSMA, 2014 What is your Mobile Strategy?
  • 6.
    3Bpeople Interactive Voice Calls andSMS SOLUTION 2-way SMS and IVR mass-communication for emerging markets
  • 7.
  • 8.
    Mothers accurately (>90%)report fever, diarrhea and cough in their children using IVR. Marriage status has a greater influence than insurance coverage when it comes to Rural women’s access to healthcare. Peer-to-peer messages have a greater impact on healthy behavior change than authority messages. In countries where mobile penetration is above 72%, mobile surveys are within +/-2.5% of face-to-face household census.
  • 9.
    Why IVR (Voice)? 10x2x 4x Based on a VOTO & World Bank comparative study in Ghana, 2014
  • 10.
    Some of our550+ Users
  • 11.
    Reaching Farmers Hotlines -Radio + Mobile Shortcodes + Content Trees Outgoing Extension Messages Outgoing Weather/Market/Agro
  • 12.
    Partner Makes Some/MostData Publically Available NGO partners Partner Makes All Data Available - Recognizable Not Advisable. Jeopardizes privacy and trust. Making Call Logs Available ideas42 Our Relationship with Open Data M4D Insights and Best Practices votomobile.org Blog
  • 13.
    Open Data: What’sin it for businesses? How can we get commercial players on board?
  • 14.