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Recruiting the Right Users to Get Real Results
The document discusses challenges with traditional recruiting methods for user research participants. It notes that screening limits the diversity of participants in unintended ways, potentially excluding valuable perspectives. Alternative recruiting sources beyond demographics are suggested to find needed participant types and improve historically low show rates, which depend more on multiple contact attempts than just initial outreach. Effective recruiting requires considering participants as humans with varied backgrounds rather than just research subjects.
Recruiting the Right Users to Get Real Results
- 1. Radical Recruiting: Sourcing, Screening,& Show Rates Dana Chisnell [email protected] @danachis
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- 5. • Participants arehumans, too • They have widely varied experience • But they do similar things
- 6. • Screening limitswho gets in the room in ways you don’t intend
- 7. • You’re missingawesome participants • You’re losing out on research opportunities that are practically free
- 8. • There aresources out there that you’re not tapping
- 9. • Why recruitingbased on demographics isn’t giving you the participants you need
- 10. • Show ratesare about touch points