Web 2.0 presentation for itw 2010
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This document discusses Web 2.0, emphasizing its transformative impact on society, business, education, and government through collaborative technologies and social networking. It outlines the shift from traditional communication methods to participatory platforms and highlights the importance of user-generated content. The document further explores the implications of Web 2.0 on governmental transparency and citizen engagement.
![References
Video clips:
What is web 2.0, Machine is using us, Welsh http://www.youtube.com/watch?v=6gmP4nk0EOE
Common craft videos in plain English – http://www.commoncraft.com/videos#technology
Mathew Hodgson’s video on Gov 2.0 - http://magia3e.wordpress.com/2009/08/30/nsw-public-
sphere-4-sept-2009/#comment-20361
Gordon Brown’s historic speech on social media at MIT Tech Lab
http://www.ted.com/talks/gordon_brown.html#
Us & now vedio: http://vimeo.com/4489849
Social media Stats revolution 2: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Readings:
O'Reilly, T 2005, September, What is Web 2.0? Design Patterns and Business Models for the
Next generation of software [Online] edn, O'Reilly 29/3/2010,
<<http://www.oreillynet.com/lpt/a/6228>
Clarke, R 2008, 'Web 2.0 as Syndication', Journal of Theoretical and Applied electronic
commerce research vol. 3, no. 2, pp. 30-43.
Osimo, David 2009, Web 2,0 in Government; Why & how? EUR – Scientific and Technical
Research series – ISSN 1018-5593 http://ftp.jrc.es/EURdoc/JRC45269.pdf
Boyd, DM & Ellison, NB 2007, 'Social network sites: Definition, history, and scholarship.', Journal
of Computer-Mediated Communication, vol. 13, no. 1, p. article 11.
Yourdon, E 2006, 'Creating business value with Web 2.0', Cutter IT Journal, vol. 19, 10, no. 10.](https://image.slidesharecdn.com/web2-0presentationforitw2010-101110223627-phpapp02/85/Web-2-0-presentation-for-itw-2010-31-320.jpg)
Web 2.0 presentation for itw 2010
- 2. Who Am I?
- 3. Outline Some examples/facts Web 2.0 -What is it? it’s not the technology, it’s about people Why is it relevant for you? Business Education Politics Government
- 4. What are we talking about today? Us Now: documentary about web collaboration with Shirky, Tap
- 5. Facts about the Reach and Scope of Social Media
- 6. Facts about us: Australians
- 7. So here comes 2.0! Time magazine made “you” – the person of the year in 2006 Twitter and youTube became the source of information for Iran’s disputed election in 2009 Inspiring speech by a world leader Gordon Brown, UK PM on social media http://www.ted.com/talks/gordon_brown.html#
- 8. A starting point? Paul Baran’s Theory of Distributed Networks…the World of “Connectedness”
- 9. The Perfect STORM Four forces are transforming government to reinvent service delivery, collaborate and consult with citizens using new venues: A technology revolution–web 2.0: participatory web. A demographic revolution–The netgen: their need for connectedness, immediacy and interactivity. A social revolution–Social networking: The exploding reach and scope of social networking tools like Facebook, MySpace, YouTube, Flickr. An organisational revolution–Wikinomics: the mechanics underpinning web 2.0 are now mainstream. Citizens preferred method of communication with government is the Internet in 2008. http://www.youtube.com/watch?v=pT4EbM7dCMs&feature=related
- 10. 10 What is web 2.0 Web 1.0 was Point to point – e-mail Broadcast – firm to customer (and back) - websites Web 2.0 is collaborative web Google 1998 – a collaborative site Wikipedia 2001 – the community writes an encyclopaedia Blogs early 2000s – self-publishing and discussio Facebook 2004 – social networking Twitter 2006 – new communications platform •Machine is using us, Welsh http://www.youtube.com/watch?v=6gmP4nk0EOE
- 11. Web 1.0 Vs Web 2.0 Source: O'Reilly, T 2005
- 12. What characterises Web 2.0? Web 2.0 isn’t fancy technology The technology is simple and ubiquitous Web 2.0 is a culture change Collaborate don’t control Improvise, share, play Users build value, the technology can let them in Be modular: use others’ stuff, let them use yours Build for user value - monetise later
- 13. Definition of web 2.0 Web 2.0 is operationally defined as a combination of technologies (e.g. Ajax), applications (e.g. wiki) and values (e.g. user as a producer). These applications rely on the concept of the user as a producer: of content (blog, wiki, Flickr), of taste/emotion (Last.fm, de.li.cious), of contacts (MySpace), and of reputation/feedback (eBay, TripAdvisor).
- 15. What does it mean for you? Identity 2.0
- 16. The spectrum of use http://www.spetrov.com/uploads/images/web20.jpg
- 17. What are these web 2.0 tools? http://www.commoncraft.com/videos#technology
- 18. Web 2.0 & Education ISO students in 2007 used wikis and blogs. See UcSpace site on IS jobs Registry 2007 2010
- 19. Web 2.0 & Business
- 20. Web 2.0 & Society http://www.mystreet.com/about/whatis.htm
- 22. Library 2.0 •32 million historic newspaper articles are now available •On average 1.5–2 million lines are corrected by the community each month •22.6 million lines have been corrected •23% of correctors are overseas •Five top corrected each half a million lines
- 23. 1. User spots machine-translation error and clicks ‘Fix this text’. “No stop-work,” wharfies told An application for a four hour stop work meet- 2. Users make text corrections as they read. 3. Corrections are saved and instantly shown to other users. • MotivesMotives • InterestInterest • GloryGlory • AddictionAddiction • CompetitivenessCompetitiveness • Social utilitySocial utility Source: Nicholas Gruen presentation
- 24. 24 Web 2.0 solves problems?
- 25. Are we all media professionals? Media: Entertainment
- 26. 26 GOV 2.0: Web 2.0 use by Government •Open-transparent-accountable government •Government for the people, by the people. •Innovation, change, citizen-centric, networked government •Government as a platform
- 27. Gov 2.0: fad or reality?
- 28. Gov 2.o: Fad or reality?
- 30. 30 Ubiquitous, pervasive and augmented Computing: the connected society Triangulation: Putting together 2+2 Location plus voice recognition plus history plus context Seniors green man time
- 31. References Video clips: What is web 2.0, Machine is using us, Welsh http://www.youtube.com/watch?v=6gmP4nk0EOE Common craft videos in plain English – http://www.commoncraft.com/videos#technology Mathew Hodgson’s video on Gov 2.0 - http://magia3e.wordpress.com/2009/08/30/nsw-public- sphere-4-sept-2009/#comment-20361 Gordon Brown’s historic speech on social media at MIT Tech Lab http://www.ted.com/talks/gordon_brown.html# Us & now vedio: http://vimeo.com/4489849 Social media Stats revolution 2: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng Readings: O'Reilly, T 2005, September, What is Web 2.0? Design Patterns and Business Models for the Next generation of software [Online] edn, O'Reilly 29/3/2010, <<http://www.oreillynet.com/lpt/a/6228> Clarke, R 2008, 'Web 2.0 as Syndication', Journal of Theoretical and Applied electronic commerce research vol. 3, no. 2, pp. 30-43. Osimo, David 2009, Web 2,0 in Government; Why & how? EUR – Scientific and Technical Research series – ISSN 1018-5593 http://ftp.jrc.es/EURdoc/JRC45269.pdf Boyd, DM & Ellison, NB 2007, 'Social network sites: Definition, history, and scholarship.', Journal of Computer-Mediated Communication, vol. 13, no. 1, p. article 11. Yourdon, E 2006, 'Creating business value with Web 2.0', Cutter IT Journal, vol. 19, 10, no. 10.
Editor's Notes
- #9: E-Government = Hub & Spoke Government collected all information and resented back to citizens in the format government thought best Ubiquitous = mobile (VPN) expanded access to the e-government solution put forward by government Virtual in game changing Government is only one of many nodes on the information / solutions network. Citizen / Citizen, Citizen / Government/ citizen. Paul Baran’s Theory of Distributed Networks…the World of “Connectedness Natural science: Spider Web Agricultural science: Fishing Net
- #30: At this point we know a lot about our users, have figured out what classification schemes are appropriate, have chosen the correct structure and know what the business is trying to achieve. Now we have to take a creative leap and turn that all into a solution