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Web 3 Tom Gruber
The document discusses how semantic computing in the cloud will revolutionize the consumer experience on mobile phones. It argues that cloud computing will allow for more powerful interfaces on phones that understand natural language, perceive the environment through sensors, and help solve everyday problems. By connecting open data and APIs in the cloud, mobile phones can act as virtual personal assistants that understand speech, provide location-aware information and services, and apply multiple sources to address users' needs.
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Web 3 Tom Gruber
- 1. Big Think. Small Screen. How semantic computing in the cloud will revolutionize the consumer experience on the phone Tom Gruber CTO and co-founder Siri, Inc. © 2009 Siri, Inc. All rights reserved.
- 2. If your computerwere really smart... It would understand you in your language . It would make sense of your environment. It would help you solve everyday problems. It would be at your service , everywhere. Will we see this in our lifetimes?
- 3.
- 4. The Cloud ThePipe The Interface The Ecosystem
- 5. Web 3.0 willrequire even more computation. Big computing powers the titans of Web 2.0. Can the Cloud make this possible? The Cloud The Pipe The Interface The Ecosystem And innovation.
- 6. Cheap computing? "Theillusion of infinite scalability" Big Data? "The illusion of omniscience" Hint: Lightning Hint: Weather systems The Cloud The Pipe The Interface The Ecosystem
- 7. Living in thecloud – personal data The cloud is the new data center: Photos, docs, music, videos, email, calendars & more Consumers are used to living in the cloud .
- 8. The Cloud ThePipe The Interface The Ecosystem Aaron Koblin
- 9. In 2010 3Gwill hit mass market tipping point Source: Morgan Stanley 2009 Mobile Internet Report
- 10. The Second Wave:Mobile Bandwidth Petabytes/month 2008 2013 Wireless Traffic source: http://gigaom.com/2009/07/17/data-the-future-of-the-internet-looks-highly-mobile/ 2010 Wireline Traffic 3G 4G ADSL 3-5Mbsp ADSL 1Mbps
- 11. Nexus One imageis a riff on http://www.flickr.com/photos/julietteculver/4281553933/ The Cloud The Pipe The Interface The Ecosystem What makes smart phones Smart ? Most new phones will be Smart Phones. Smart Phones are the new PC.
- 12. Brilliant Interfaces: TheSenses Touch: Multitouch Hearing: Sound in and out Sight: Cameras Proprioception: GPS, accelerometer Taste: tasteful Brain?
- 13. The Cloud ThePipe The Interface The Ecosystem What will feed the ecosystem of Web 3.0? The food chain of Web 2.0 starts with search.
- 14. Structured data? Semantic Web? Connection: "The Gigantic Join" Services? APIs? Combination: "The mother of all mashups"
- 15. The Gigantic JoinLinking Open Data cloud by http://richard.cyganiak.de/2007/10/lod/ where what who when what
- 16. The Ecosystem ofAPIs and Online Data Over 1600 APIs growing at accelerated rate...
- 17. API connectivity amplifiesthe power of services. http://www.balaiyer.com/tabid/1475/bid/5036/Cloud-computing-ecosystem-from-an-API-perspective.aspx
- 18. Compound Interest http://www.balaiyer.com/tabid/1475/bid/5065/Cloud-computing-ecosystem-updated.aspx
- 19. The Big ThinkParadigm: Language as Interface Sensory Awareness Problem Solving Personal Services
- 20. A Virtual Personal Assistant
- 21. Siri demo herefor video demos: www.siri.com
- 22. Bringing the BigThink to the Small Screen
- 23.
- 24. From Keywords to Conversation
- 25. With Cloud Computing,Speech to text has arrived.
- 26. Speech + Semantics+ APIs
- 27. It doesn't alwayswork "Tell my husband I'll be late."
- 28.
- 29.
- 30. Looking Up ByLooking At
- 31. Connect it toopen data...
- 32. Looking Up byListening http://www.shazam.com/music/web/pages/iphone.html
- 33.
- 34. More than Justthe Facts, Ma'am
- 35. Applying multiple sourcesto solve a problem
- 36.
- 37. Pandora and Livekick: Delivering services based on you
- 38. Delivering Personal Serviceson Command
- 39. The Phase Transition:keywords typing browsing information Language as Interface Sensory Awareness Problem Solving Personal Services TIRED
- 40. Thriving in theBig Think Ecology connect and combine , don't accumulate address human tasks , not just information apply intelligence at the interface , context-aware and personalized
- 41. Coming Soon toiPhone A Virtual Personal Assistant
Editor's Notes
- #3 what makes this possible?
- #5 trends that are enabling intelligence at the interface – a Web 3.0 killer app
- #7 All sorts of data personal data is in the cloud: calendar, photos, videos, docs, etc. Facebook has N million users and recently has passed google on a few days wrt to traffic. Twitter: sharing info w/ the general public. Twitter has N million users. The big theme here is that people’s willingness to access info. in the cloud has been forever altered. It’s not just a desire- it’s a mass market expectation.
- #8 All sorts of data personal data is in the cloud: calendar, photos, videos, docs, etc. Facebook has N million users and recently has passed google on a few days wrt to traffic. Twitter: sharing info w/ the general public. Twitter has N million users. The big theme here is that people’s willingness to access info. in the cloud has been forever altered. It’s not just a desire- it’s a mass market expectation.
- #9 wireless options across the board are growing (and 3G most important to mobile internet) In 2008 per Morgan Stanley - GPS: 421m chipsets sold + 57% y/y growth --- Wifi: 319M chipsets sold +42% y/y growth (FYI- estimated -- Bluetooth: 1.3B headsets sold + 45% growth (and 2B used ww)/ --3G: 485MM global users. +46% y/y growth.
- #12 Expected to surpass notebook and desktop sales combined in 2012 1
- #20 we are reaching a tipping point where small companies can bring real intelligence to ordinary people
- #28 it's still faster than typing when they speak + correct.