UW Certificate Programs in
Web Design with Adobe® Creative Suite
http://www.pce.uw.edu/certificates/adobe-cs-web-design/


 D.A. Clements
Who are we?
• Professional & Continuing Education (PCE)

• Instructors and PCE Staff

• Prospective student introductions

• Typical students enrolled in program
Professional & Continuing
             Education
• University of Washington—150 years!
• Educational Outreach—100 years!

• Certificate programs video!
Introductions
• Instructors
  – Kathy Gill

  – Mike Anitas

  – Corey Gutch

  – Terry Swanson

• Program Staff
  – D.A. Clements, Program Manager

• And you…
Certificate Program in

        Web Design
with Adobe® Creative Suite®
Typical Students
              50

              45

              40

              35
Percentages




              30

              25

               20                                                                                                  2010
                                                                                                                   2011
               15

               10

                   5

                   0
                         Career                                                                             2011
                       Advancement   Broadening
                                     Skill Base   Current Job                                            2010
                                                  Requirement   Start a Career
                                                                                 Career Change
                                                                                                 Other
Jobs Held by Entering Students
• Design directors       • Marketing/business
                           professionals
• Graphic artists
                         • Instructors
• Graphic designers
• Software engineers     • Editors and writers
                         • Illustrators and artists
• Multimedia designers
                         • Self employed
• Game developers
                         • Unemployed
• Project managers
What is happening in the field?
• Latest technologies and strategies

• Trends shaping and reshaping the field

• Job outlook
Technologies for Websites
        Sites in millions

                            PHP, 25 Million

                            ASP.NET, 7 million

                            Frontpage Extensions, 4
                            million
                            Dreamweaver, 3 million

                            Perl, 1 million

                            DAV, 1 million
Jobs in Seattle
Critical Knowledge, Key Skills &
               Competencies
• Latest Web design concepts

• Photoshop best practices

• Wireframe design

• Dreamweaver workflows

• Flash animation design
On completion of the certificate,
          you will be able to . . .
• Design and build a wireframe

• Optimize images

• Build the site from the wireframe

• Create assets to use in Flash animations

• Build banner ads and larger Flash animations

• Incorporate all these elements in a capstone project
Program Format and Delivery
Intensive, classroom-based and online format
• Held Mondays and Thursdays at Professional & Continuing
  Education in Downtown Seattle
   – Dreamweaver course is once a week

   – Other three courses are twice a week

• Hands-on experience
Program Courses and Schedule
Course                    MTGS Dates                           Instructor Tuition
Web Design &               6    MON & THU 6-9pm,               Kathy Gill      $550
Production                      Jan 7 – 28, 2013
Foundations                     (No class meeting on Jan 21)
Visual and Information     10   MON & THU 6-9pm,               Mike Anitas     $825
Design: Digital Imaging         Feb 11 - Mar 18, 2013
                                (No class meeting on Feb 18)

Web Publishing             10   MON 6-9pm,                     Corey Gutch     $825
                                Apr 1 – Jun 10, 2013
                                (No class meeting on May 27)
Interactive Media          10   MON 6-9pm,                     Terry           $825
Production                      June 24 - Jul 29, 2013         Swanson
                                (No class meeting on Jul 4)
                                                       Total tuition and fees* $3,201
Preparatory course:
Foundations of Web Design & Development
(formerly Introduction to Web Publishing)

• Online
• Begin any time, self-paced, complete before January!
• Instructor: Zoe Holbrooks, award-winning instructor
    – Standards-compliant HTML and CSS

    – Accessibility

    – Aspects of information architecture and usability

    – UNIX commands, SFTP, Web hosting at UW

    – Addresses admission requirements for Web Design with
       Adobe® Creative Suite
First course in Winter quarter:
Web Design and Production Foundations

• Learn core concepts and practical skills involved
  in Web design and production.
• Explore the fundamentals of Web design
• Explore the role of interactivity from aesthetic
  and technical viewpoints.
• Learn proven approaches to project development
  and management.
• Survey industry-standard media production tools
  including 3D modeling.
• Plan and build a media project.
Second course in Winter quarter:

Visual and Information Design: Digital
Imaging
• Learn most of the features in Photoshop.
• Make effective selections.
• Acquire, analyze and enhance image condition.
• Optimize existing images.
• Create image elements for print and web projects.
• Create Web page composites and wire frames.
• Extract elements for building a Web page.
Third Course (Spring quarter):
Web Publishing
• Discover how Dreamweaver supports the Web design
  workflow.
• Develop interfaces that contain forms, layers and rollovers.
• Design websites using cascading style sheets (CSS).
• Learn to produce and manage Web sites.
• Create a simple animation using Flash.
• The Dreamweaver workspace and workflow
• World Wide Consortium (W3C) standards for websites
• Web editing
• Cascading Style Sheets (CSS)
Fourth Course (Summer quarter):
Interactive Media Production
• Develop interactive Web experiences and media
  presentations.
• Explore interactive features and site integration techniques.
• Create a basic animation using movie clips and
  manipulation.
    – The Flash workspace and workflow
    – Animation and interactive effects
    – Object manipulation and special effects
    – Building a pre-loaded movie
    – Optimization, plug-in detection, preloaders and loading multiple
      movies
    – Introduction to ActionScript 3.0
• Convert Flash to HTML5
How will I benefit from this program?
• Gain skills for designing and deploying networks over a wide spectrum of
  hardware and software options in this critical skills field

• Immediately apply practices in your workplace, as well as position yourself
  to gain increased responsibility in management roles

• Build a network of Web Design professionals who can help advance your
  career

• Program Benefits
    – Program cohort and access to instructor

    – Coherent curriculum created with local advisory board input

    – Link to leading research university
On completion of the certificate,
        you will be able to . . .
• create rich, interactive media using
  ActionScript for Flash and Flex, which can
  be deployed seamlessly across platforms
  such as Blackberry, iPad, iPod, Android,
  Windows, Mac and Linux.
Expectations for Successful Completion

                   Be in class on time
                    80% of sessions

                        Turn in
                      assignments


                   Participate actively
Admissions Requirements

• Experience with the skills and tools used to publish pages
  to the web.
• A working knowledge of your chosen Operating System –
  Windows XP, Vista, Windows 7, or a Mac
• Knowledge of office productivity tools, and standard
  internet communication tools like FTP and e-mail.
• Computer graphics fundamentals and familiarity with a
  basic graphics or image editing program desirable.
• Completion of at least two years of college preferred.
Technology Requirements
•   Experience with the skills and     •   Your own computer and high-
    tools used to publish pages to         speed internet connection for
    the web.                               homework.
•   A working knowledge of your        •   Adobe Creative Suite for
    chosen Operating System –              homework. The academic version
    Windows XP, Vista, Windows 7,
    or a Mac                               at 80% discount is available at
•   Knowledge of office productivity       the University of Washington
    tools, and standard internet           Book Store’s Technology Center.
    communication tools like FTP       •   Mac users. Familiarity with
    and e-mail.                            Windows operating system to
•   Computer graphics                      make use of resources in the PC
    fundamentals and familiarity           lab. Some file conversions are
    with a basic graphics or image
    editing program desirable.             necessary if you are using Mac
•   Completion of at least two             OS.
    years of college preferred.
Application Process

• Application Review: rolling review process
• Admission Decision: notification within two weeks
  following application
• Enrollment:
   – Enrollment information sent following acceptance
   – Seat reserved in program until two weeks before first
     class.
      • After that date, program enrollment on a first-come, first-served
        basis




                       UW Professional &
QUESTIONS?

• D.A. Clements, Program Manager, UW Professional & Continuing
   Education [ dclements@pce.uw.edu; 206-221-0229 ]


• Bettina Katz, Program Coordinator, UW Professional & Continuing
   Education [ bkatz@pce.uw.edu; 206-685-6518 ]

Web design winter start

  • 1.
    UW Certificate Programsin Web Design with Adobe® Creative Suite http://www.pce.uw.edu/certificates/adobe-cs-web-design/ D.A. Clements
  • 2.
    Who are we? •Professional & Continuing Education (PCE) • Instructors and PCE Staff • Prospective student introductions • Typical students enrolled in program
  • 3.
    Professional & Continuing Education • University of Washington—150 years! • Educational Outreach—100 years! • Certificate programs video!
  • 4.
    Introductions • Instructors – Kathy Gill – Mike Anitas – Corey Gutch – Terry Swanson • Program Staff – D.A. Clements, Program Manager • And you…
  • 5.
    Certificate Program in Web Design with Adobe® Creative Suite®
  • 6.
    Typical Students 50 45 40 35 Percentages 30 25 20 2010 2011 15 10 5 0 Career 2011 Advancement Broadening Skill Base Current Job 2010 Requirement Start a Career Career Change Other
  • 7.
    Jobs Held byEntering Students • Design directors • Marketing/business professionals • Graphic artists • Instructors • Graphic designers • Software engineers • Editors and writers • Illustrators and artists • Multimedia designers • Self employed • Game developers • Unemployed • Project managers
  • 8.
    What is happeningin the field? • Latest technologies and strategies • Trends shaping and reshaping the field • Job outlook
  • 9.
    Technologies for Websites Sites in millions PHP, 25 Million ASP.NET, 7 million Frontpage Extensions, 4 million Dreamweaver, 3 million Perl, 1 million DAV, 1 million
  • 10.
  • 11.
    Critical Knowledge, KeySkills & Competencies • Latest Web design concepts • Photoshop best practices • Wireframe design • Dreamweaver workflows • Flash animation design
  • 12.
    On completion ofthe certificate, you will be able to . . . • Design and build a wireframe • Optimize images • Build the site from the wireframe • Create assets to use in Flash animations • Build banner ads and larger Flash animations • Incorporate all these elements in a capstone project
  • 13.
    Program Format andDelivery Intensive, classroom-based and online format • Held Mondays and Thursdays at Professional & Continuing Education in Downtown Seattle – Dreamweaver course is once a week – Other three courses are twice a week • Hands-on experience
  • 14.
    Program Courses andSchedule Course MTGS Dates Instructor Tuition Web Design & 6 MON & THU 6-9pm, Kathy Gill $550 Production Jan 7 – 28, 2013 Foundations (No class meeting on Jan 21) Visual and Information 10 MON & THU 6-9pm, Mike Anitas $825 Design: Digital Imaging Feb 11 - Mar 18, 2013 (No class meeting on Feb 18) Web Publishing 10 MON 6-9pm, Corey Gutch $825 Apr 1 – Jun 10, 2013 (No class meeting on May 27) Interactive Media 10 MON 6-9pm, Terry $825 Production June 24 - Jul 29, 2013 Swanson (No class meeting on Jul 4) Total tuition and fees* $3,201
  • 15.
    Preparatory course: Foundations ofWeb Design & Development (formerly Introduction to Web Publishing) • Online • Begin any time, self-paced, complete before January! • Instructor: Zoe Holbrooks, award-winning instructor – Standards-compliant HTML and CSS – Accessibility – Aspects of information architecture and usability – UNIX commands, SFTP, Web hosting at UW – Addresses admission requirements for Web Design with Adobe® Creative Suite
  • 16.
    First course inWinter quarter: Web Design and Production Foundations • Learn core concepts and practical skills involved in Web design and production. • Explore the fundamentals of Web design • Explore the role of interactivity from aesthetic and technical viewpoints. • Learn proven approaches to project development and management. • Survey industry-standard media production tools including 3D modeling. • Plan and build a media project.
  • 17.
    Second course inWinter quarter: Visual and Information Design: Digital Imaging • Learn most of the features in Photoshop. • Make effective selections. • Acquire, analyze and enhance image condition. • Optimize existing images. • Create image elements for print and web projects. • Create Web page composites and wire frames. • Extract elements for building a Web page.
  • 18.
    Third Course (Springquarter): Web Publishing • Discover how Dreamweaver supports the Web design workflow. • Develop interfaces that contain forms, layers and rollovers. • Design websites using cascading style sheets (CSS). • Learn to produce and manage Web sites. • Create a simple animation using Flash. • The Dreamweaver workspace and workflow • World Wide Consortium (W3C) standards for websites • Web editing • Cascading Style Sheets (CSS)
  • 19.
    Fourth Course (Summerquarter): Interactive Media Production • Develop interactive Web experiences and media presentations. • Explore interactive features and site integration techniques. • Create a basic animation using movie clips and manipulation. – The Flash workspace and workflow – Animation and interactive effects – Object manipulation and special effects – Building a pre-loaded movie – Optimization, plug-in detection, preloaders and loading multiple movies – Introduction to ActionScript 3.0 • Convert Flash to HTML5
  • 20.
    How will Ibenefit from this program? • Gain skills for designing and deploying networks over a wide spectrum of hardware and software options in this critical skills field • Immediately apply practices in your workplace, as well as position yourself to gain increased responsibility in management roles • Build a network of Web Design professionals who can help advance your career • Program Benefits – Program cohort and access to instructor – Coherent curriculum created with local advisory board input – Link to leading research university
  • 21.
    On completion ofthe certificate, you will be able to . . . • create rich, interactive media using ActionScript for Flash and Flex, which can be deployed seamlessly across platforms such as Blackberry, iPad, iPod, Android, Windows, Mac and Linux.
  • 22.
    Expectations for SuccessfulCompletion Be in class on time 80% of sessions Turn in assignments Participate actively
  • 23.
    Admissions Requirements • Experiencewith the skills and tools used to publish pages to the web. • A working knowledge of your chosen Operating System – Windows XP, Vista, Windows 7, or a Mac • Knowledge of office productivity tools, and standard internet communication tools like FTP and e-mail. • Computer graphics fundamentals and familiarity with a basic graphics or image editing program desirable. • Completion of at least two years of college preferred.
  • 24.
    Technology Requirements • Experience with the skills and • Your own computer and high- tools used to publish pages to speed internet connection for the web. homework. • A working knowledge of your • Adobe Creative Suite for chosen Operating System – homework. The academic version Windows XP, Vista, Windows 7, or a Mac at 80% discount is available at • Knowledge of office productivity the University of Washington tools, and standard internet Book Store’s Technology Center. communication tools like FTP • Mac users. Familiarity with and e-mail. Windows operating system to • Computer graphics make use of resources in the PC fundamentals and familiarity lab. Some file conversions are with a basic graphics or image editing program desirable. necessary if you are using Mac • Completion of at least two OS. years of college preferred.
  • 25.
    Application Process • ApplicationReview: rolling review process • Admission Decision: notification within two weeks following application • Enrollment: – Enrollment information sent following acceptance – Seat reserved in program until two weeks before first class. • After that date, program enrollment on a first-come, first-served basis UW Professional &
  • 26.
    QUESTIONS? • D.A. Clements,Program Manager, UW Professional & Continuing Education [ [email protected]; 206-221-0229 ] • Bettina Katz, Program Coordinator, UW Professional & Continuing Education [ [email protected]; 206-685-6518 ]