Download to read offline
Webcast serie deel 1 - Het belang van een sterk werkgeversmerk
The document outlines strategies for companies to build a strong employer brand on LinkedIn, emphasizing the importance of the platform in modern talent acquisition. It highlights that 75% of professionals on LinkedIn are passive job seekers open to new opportunities, and suggests marketers should nurture audiences by creating followers and engaging content. Recommendations include leveraging employee profiles and targeted campaigns to grow followers and enhance recruitment efforts.
More Related Content
![LinkedIn Jobs: The Secret Ingredient to Your Recruiting Strategy [Webcast]](https://cdn.slidesharecdn.com/ss_thumbnails/7-160720211648-thumbnail.jpg?width=640&height=640&fit=bounds)
![Unlocking the Power of LinkedIn Career Pages [Webcast]](https://cdn.slidesharecdn.com/ss_thumbnails/linkedincareerpagesfinalslideshare-150813222928-lva1-app6891-thumbnail.jpg?width=640&height=640&fit=bounds)
![Unlocking the Power of LinkedIn Career Pages [Webcast]](https://cdn.slidesharecdn.com/ss_thumbnails/webcast-turbo-charge-sourcing-efforts-nov-15final-151203224919-lva1-app6892-thumbnail.jpg?width=640&height=640&fit=bounds)
![How to Build Your Government Agency's Brand and Attract Top Talent [webcast]](https://cdn.slidesharecdn.com/ss_thumbnails/webcasthowtobuildyourgovernmentagencysbrandandattracttoptalent-160824171716-thumbnail.jpg?width=640&height=640&fit=bounds)
![Automate Your Sourcing [Webcast]](https://cdn.slidesharecdn.com/ss_thumbnails/bootcamp-sessionii-newjobspostingexperiencesocial-160525164632-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to Webcast serie deel 1 - Het belang van een sterk werkgeversmerk
More from LinkedIn Talent Solutions Nederland, België en Luxemburg
Webcast serie deel 1 - Het belang van een sterk werkgeversmerk
- 1. Succesvol werven metLinkedIn Deel 1 (Werkgeversmerk) Erik van Maanen
- 2. Erik van Maanen Global Account Manager, Sales & Marketing Director, Country Manager Ook 11 jaar gewerkt als Recruiter / Executive Search Consultant MBA, Business Consultant Bij LinkedIn help ik, als Global Account Manager, grote bedrijven een sterk werkgeversmerk te bouwen en ‘employer of choice’ te worden en dus hun wervingseffectiviteit te optimaliseren.
- 3. YOUR LINKEDIN JOURNEY RECRUIT ENGAGE BUILD
- 4. Agenda •Sterk werkgeversmerk •‘Employer of Choice in de hearts and minds van uw doelgroep’ •Talent Pool
- 5.
- 6. THE WORLD ISCHANGING FAST… 1940’s 1980’s 2010’s 2050’s 1860’s 1900’s
- 7. TALENT ACQUISITION &HUMAN RESOURCES TOO Candidates More Connectivity More Choice More Channels 1980’s 1990’s 2000’s 2010’s Filing Cabinet Recruiters Offline Database Job Channels Social Media
- 8. ©2014 LinkedIn Corporation.All Rights Reserved. TALENT SOLUTIONS Social media is here to stay, embracing its power is the key 57% of the decision to ‘buy’ is now made before any commercial contact with your business1 1 Source: Harvard Business Review, “The End of Solution Sales”, July 2012
- 10. ©2014 LinkedIn Corporation.All Rights Reserved. TALENT SOLUTIONS Professionals use LinkedIn for 3 valuable reasons Knowledge The definitive professional publishing platform Network We connect the world’s professionals Identity The professional profile of record
- 11. ©2014 LinkedIn Corporation.All Rights Reserved. TALENT SOLUTIONS are passive and not looking to move 75% 60% of them are open to opportunity!!
- 12. ©2014 LinkedIn Corporation.All Rights Reserved. TALENT SOLUTIONS The best recruiters act like marketers Social media keeps the conversation going (bi-directional) 1 …because you need to nurture your audience (the right messages to the right audiences at the right moment) Sales is one-to-one, marketing is one-to-many 2
- 13. ©2014 LinkedIn Corporation.All Rights Reserved. TALENT SOLUTIONS Creating ‘followers’ will fuel your success ? ? ? ? ? ? ? ? ? What good is a post on Facebook if you have no friends? Members are 61% more likely to share information as a result of following your company 61% 95% Followers are 95% more likely to respond to an InMail 79% of members are interested in job opportunities from companies they are following 79%
- 14. ©2014 LinkedIn Corporation.All Rights Reserved. TALENT SOLUTIONS LinkedIn has every audience you care about…
- 15. ©2014 LinkedIn Corporation.All Rights Reserved. TALENT SOLUTIONS We recommend 3 simple steps Your followers & Your brand Nurture your target audiences Do what you do best Build Engage Recruit
- 16. Your LinkedIn journey RECRUIT ENGAGE BUILD
- 17. Who you areYour people What makes you different Your Culture Your Values Your EVP Make it clear and simple Continuity Build your brand Inside Out
- 18. Build your brand Outside In
- 19. 19 Build yourbrand LinkedIn Career Page as solid foundation
- 20. 20 Build yourbrand Relevant Content: dynamic Career Pages
- 21. Accelerate follower growth Reach out to potential clients & candidates and convert them into followers BUILD Targeted Campaigns 300% Follower base increase - Symphony Teleca Your total number of followers 8,230 Samsung Samsung
- 22. Leverage your employees BUILD Employee Profile Ads Views on your employee profiles this month 8,084 Recruiters have 10x more traffic than the average member 10x of page views are members looking at members 76%
- 23. RECRUIT Promote your jobs Proactively source talent ENGAGE Update followers Tailor your content Your LinkedIn journey Summary BUILD Grow your followers Leverage Employees
- 24. ©2014 LinkedIn Corporation.All Rights Reserved. TALENT SOLUTIONS Erik van Maanen Global Account Manager [email protected] LinkedIn Confidential ©2013 All Rights Reserved Vragen?