Webinar: 2020 Social Media Trends
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The document discusses key social media trends for 2020, including the rise of social ecommerce, the ongoing dominance of major platforms ('the big five'), and advancements in augmented reality (AR) technology. It emphasizes the need for brand authenticity and highlights the influence of user-generated content in marketing strategies. Additionally, it mentions the potential disappearance of 'likes' and encourages participants to engage with upcoming events and resources for further insights.
Webinar: 2020 Social Media Trends
- 1. 2020 Social Media Trends. #FalconEd
- 2. Rachel Kador Content Marketing Manager Falcon.io @rkador Your Presenters. Matt Navarra Social Media Industry Commentator & Consultant @MattNavarra
- 3. Today’s Agenda. INTRO Authenticity in Marketing. TREND 1 Social eCommerce. TREND 2 Dominance of the Big 5. TREND 3 Augmented Reality. CONCLUSION Life After Likes. LET’S TALK Q&A.
- 4. Some Housekeeping. Audio Everyone is muted for best audio quality. Recording & Slides Available on-demand and sent to you in tomorrow’s follow up mail. Questions Live Q&A at the end of the webinar. Chat Communicate with others for the duration of the webinar. Social Find us on all channels @FalconIO and use #FalconEd to participate. Survey We would love to get your feedback after the webinar.
- 5. Authenticity in Marketing. It’s time to get real. But how does that work for brands? • Brand authenticity comes from clear brand values. • Audiences have highly refined BS detectors. • Authenticity is the foundation for all trends in 2020. INTRO
- 6. Don’t. Kendall Jenner Pepsi ad, 2017.
- 7. Do.
- 8. Do.
- 9. Social eCommerce. Social media apps are becoming full-fledged e-commerce hubs. TREND 1
- 10. Major Trends in Social eCommerce. Native Checkout The friction between finding and purchasing a product is disappearing. Impulse Shopping Brands want to capitalize on quick consumer decisions. Analytics New shopping analytics and publishing tools on their way. User Generated Content Authenticity underpins social commerce decisions, especially within social commerce ads. TREND 1
- 11. New Updates on Social Platforms. TREND 1 Pinterest • Catalogue • Shopping ads • Personalized shopping recommendations Snapchat • In-app stores • Native checkout w/ Shopify TikTok • eCommerce links to Amazon Instagram • Shoppable posts • Product stickers • Native checkout • AR features in beta Facebook • Facebook Shop • Marketplace • Payments in messenger • Libra digital currency
- 12. POLL TIME TREND 1 Which of these eCommerce features is most exciting to you as a marketer?
- 13. Social eCommerce Stats. 80% of young shoppers make impulsive buying decisions online. — CreditCards.com Survey 70% of shopping enthusiasts turn to Instagram for product discovery. — Facebook 21% of all shoppers motivated to buy a product based on positive social media mentions. — GlobalWebIndex 55% of online shoppers have made a purchase through Facebook, Instagram, or Pinterest. — Avionos TREND 1
- 14. Instagram. Shoppable posts in Instagram feed. Tagged products and carousel posts. Product Stickers in Stories. AR shopping feature, in beta with brands like Warby Parker, MAC Cosmetics, and Ray-Ban.
- 15. Pinterest. Pinterest “Shop the Look” Ads.
- 16. UGC. H&M’s “#HMxME” social campaign, featured on hm.com
- 17. Dominance of the Big 5. Despite niche network growth, the major players have not lost their foothold. TREND 2
- 18. Social Network Sizes in 2019. TREND 2 Part of the Facebook network.One of the Big 5
- 19. POLL TIME TREND 2 Which of the Big 5 networks was the most improved in 2019?
- 20. Major Trends within The Big 5. Scandal dominated ’18 and ‘19 The backlash from the Cambridge Analytica incident continues today, but Facebook’s network still dominates. “Big 5” offer the best tools for marketers Despite promising upstarts, for marketing, advertising, and commerce, no one can touch the Big 5. Regulations and oversight will increase We expect more governments to join the trend toward data privacy, protecting against misinformation, and more. Still: “Niche” networks may not be so niche for long TikTok has over 1bn downloads (with some questionable growth), and upcoming apps like Byte could be big hits in 2020. TREND 2
- 21. Augmented Reality. Technology is catching up — AR isn’t just for showrooms and video games anymore. TREND 3
- 22. Social Media is a Pioneering Area of AR. Snapchat Led the way with its lens and filters — commonplace now but novel at the time. Democratization of AR Tech As AR becomes easier to use, more accessible, and less expensive, we can expect to see many more platforms and brands using it. AR Ads on Facebook, Instagram, and YouTube Big brands are experimenting with new AR ad formats on the major social networks. Google Maps Becoming More Social — Embracing AR Launched a new “Live View” feature in 2019 to help navigate. TREND 3
- 23. AR Stats. 100 million users are expected to utilize AR-enabled shopping technologies in 2019. — Gartner’s Unified Retail Retailer Survey 48% of consumers said that they'd be more likely to buy from a retailer that provided AR experiences. — BRP Consulting’s Digital Commerce Survey 14 million American workers are expected to use smart glasses regularly on their jobs by 2025. — Forrester TREND 3
- 24. Google Maps. Google Maps Live View experience.
- 25. Burger King. Using the Burger King app, people could “burn” a McDonald’s ad and receive a voucher.
- 26. Beauty Brands. Sephora’s “3D Augmented Reality Mirror by ModiFace” L'Oréal's virtual hair try-on experience
- 27. AR Ads. Facebook’s Augmented Reality Ads. YouTube’s AR Beauty Try-on Feature.
- 28. The Future of Augmented Reality. TREND 3 Facebook Working on tech to control computers with your mind. AR Glasses Apple, Facebook, Google, and Snapchat all working on new products. Industry Focus Fashion and beauty, enterprise (workplace) solutions, gaming, healthcare, live events, and automotive industries all prime for AR.
- 29. POLL TIME TREND 3 Which platform do you think will best utilize AR ads in 2020?
- 30. Life After Likes. Likes may be disappearing. But does it really matter? OUTRO
- 31. Download the Handbook. For more trends, more details, more sources, and more stats — download the full handbook. Falcon.io/handbooks/2020-digital-marketing-trends/
- 32. WANT MORE? Join a Roadshow Event. We’re hosting a series of meetups in 10 cities globally to go even deeper into the top trends of 2020. February 5 — Vancouver February 12 — London February 27 — Miami March 5 — Amsterdam March 11 — Zurich March 18 — Melbourne March 26 — Hamburg April 1 — New York City April 7 — Austin April 28 — Chicago falcon.io/events/
- 33. Q&A
- 34. The Secret to Social Benchmarking. Next Webinar: February 20 #FalconEd