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From Zero to One Million (requests per second) 
Welcome to today’s webinar!
Our Presenters for Today 
Darshan Rawal, Sr Director, Product Management, DataStax 
Over 15 years in product leadership in large scale distributed systems and 
data science. 
Experienced 2000 and 2008 economic turmoil from Ground Zero 
Allan Naim, Global Product Lead, Google Cloud Platform 
Over 15 years in enterprise software and cloud computing business. 
If he could, he would eat sushi everyday for breakfast, lunch and dinner. 
Company Confidential 2 
© 2014 DataStax, All Rights Reserved.
The new connected world needs a revolutionary DBMS 
Apache Cassandra™ as a cloud database 
Key trends, technologies, and ideas - drivers for Google Cloud Platform 
Zero to 1 million with DataStax and Google Cloud Platform 
IoT application use case with DataStax and Google Cloud Platform 
Q & A 
© 2014 DataStax, All Rights Reserved. Company Confidential 
3 
Agenda
~375 
Employees Customers 
Founded in April 2010 
~400 
Santa Clara, Austin, New York, London, 
Paris, Tokyo, Melbourne 
~28 
Percent 
Overview
The New Connected World Needs 
a Revolutionary New DBMS 
“The Internet of Everything” 
Client-Server 
1970’s 
Isolated 
Cloud Mobile Social 
Mainframe 
1990’s 
Today 
IBM 
ORACLE 
Distributed 
DATASTAX 
Semi-Connected Radically Connected
Businesses Must Close the Gap… and Fast 
Your Business Customers
Market Leadership 
Visionary in MQ for ODBMS 
“DataStax has added in-memory transactions, search capabilities, and 
support for analytics through Apache Spark and Apache Hadoop. Reference 
customers identified administration and development tools as positives.” 
Leader in NoSQL Wave 
“NoSQL continues to gain strong, unstoppable momentum. We’re confident 
there is a NoSQL database strategy in your future.”
8 
Big Trends for Applications and Data in the Cloud 
Cloud services drive innovation 
and competitive advantages faster 
Engage customer at any time, on any device 
Scale across geographies 
Real-time data analysis from millions of devices 
Data in the cloud 
 73% data in the Cloud by 2017 
 Two-thirds of workloads by 2017 
 5x workload growth compared to 
traditional workloads between now 
and 2017 
Source: NBVP 2014 Future of Cloud Computing Survey 
Mobile 
Web 
IOT
Apache Cassandra™ 
The Leading Distributed Database for the Cloud 
Always-On 
Geographic Distribution 
Industry Leading Performance 
Predictable & Dynamic Scalability 
Operational Simplicity 
Low Cost 
9 
San 
Francisco 
Stockholm 
New York
We Deliver to Enterprise Software Standards 
DataStax Enterprise (DSE) 
Support & 
Training 
Professiona 
l 
Services 
Security 
Visual 
Monitoring 
Management 
Services 
In-Memory 
Spark 
Analytics 
Search 
Commercial 
Confidence 
Enterprise 
Functionality 
Certification 
DSE
DSE: On Premise, Hybrid and Public Cloud Deployments 
11 
On Premise Cloud 
DSE: Cloud Transition, Turbo Charged 
Linear Scalability Always-On 
Easy Data 
Distribution 
Workload 
Isolation 
Operational 
Simplicity 
Enterprise 
Security 
Low Cost 
Multiple Data 
Formats
40px in height. 
12 
DataStax & Google Cloud Platform 
= Ferrari & The Autobahn 
Blazing Fast Performance 
"In the past we've had high performance and high throughput options ... for our network 
attached persistent disk (a great offering). But, sometimes you need to take it up 
a notch ... and you want to have access to local flash for your application, 
especially if you are doing something like a high performance 
Cassandra Cluster. And the way that works on Cloud Platform is somewhat 
unique. You can take any standard VM and attach flash to that.” 
- Navneet Joneja, Product Manager, Google Cloud Platform at Google Cloud Platform 
Live 2014, November 2014, San Francisco
Google Cloud Platform 
© 2014 DataStax, All Rights Reserved. Company Confidential 13
Big Trends 
Any Device Any Place 
enabling a new 
world via mobile 
Any Time 
global connections 
at any minute 
connections 
virtually 
everywhere 
Any Team Speed Adoption 
vitally important to 
stay ahead 
consumer leads, 
business follows 
minds of many 
need to collaborate
Decreasing cost enables 
virtually limitless storage in the 
cloud. $600 can buy enough 
storage for the world’s music. 
(Source: McKinsey Global Institute May 2011) 
Computing as a utility is now 
available for easy purchase, 
provided from massively 
efficient data centers. 
(Source: Nicholas Carr, The Big Switch, 2008) 
The internet allows for a model 
of real-time access to new 
innovation, information, and 
applications from a wide range 
of devices. 
Affordable 
capacity 
On-demand 
computing 
Instant 
access 
IT Trends
“Organize the world’s information and make 
it universally accessible and useful.” 
- Google’s Mission Statement
For the past 15 years, Google 
has been building out the world’s 
fastest, most powerful, highest 
quality cloud infrastructure on 
the planet.
A Network that Spans the Globe
Google Cloud Platform is built on 
the same infrastructure that 
powers Google.
Innovating Software & Driving Technology Forward 
MapReduce Dremel Spanner 
Bigtable Colossus 
GFS 
Compute 
Engine 
2002 2004 2006 2008 2010 2012 2013
Google Cloud Platform 
Storage 
Cloud 
Storage 
Cloud 
SQL 
Cloud 
Datastore 
Compute 
Compute 
Engine 
App 
Engine 
App Services 
BigQuery 
Cloud 
Endpoints
Webinar | From Zero to 1 Million with Google Cloud Platform and DataStax
Enterprise-Class Security 
Built-in Security Stable Proven Cloud 
Images by Connie 
Zhou 
• Configurable auto-updates 
• Sandboxing 
• Safe browsing 
• Multi-processing 
architecture allocates a 
separate process to 
each task, reducing 
crashes 
• Data sharding 
• Data center 
redundancy 
• 300+ engineers 
focusing on security
New: Local SSD 
● Ideal for a high performance 
DataStax/Cassandra cluster 
● 1-4x 375GB 
● Up to 680K read / 360K write IOPS (4K) 
● No dedicated instance types 
o Attach to any standard, high-cpu or high-mem 
VM 
● Transparent Maintenance 
● $0.218/GB/Month 
● Encrypted at rest
Product Momentum 
August 2013 
Encryption at Rest for 
Cloud Storage 
Layer 3 Load Balancing in 
Compute Engine 
June 2014 
Docker support 
HTTP Load 
Balancing 
SSD Persistent Disk 
November 
2013 
Cloud 
Endpoints GA 
Dedicated 
Memcache GA 
December 2013 
Compute Engine GA 
Persistent Disk 
March 2014 
AppEngine with Managed VMs 
Windows Server, SuSE, RHEL 
support 
BigQuery 
streaming 
@100K RPS 
Major price 
drops 
February 2014 
Cloud SQL GA 
HIPAA Support 
Sep 2014 
HTTP load balancing 
Node.js client library 
Push-to-Deploy support to Bitbucket Git 
repositories 
November 2014 
Firebase, Local SSD, Bitnami 
Cloud Debugger, Cloud Autoscaler 
Container Engine 
Cloud Interconnect 
PCI DSS Certification
Google Cloud Platform & DataStax: Blazing-Fast Apps 
• 330 Google Compute Engine virtual machines, 300 1TB Persistent Disk volumes, Debian Linux, and 
DataStax/Cassandra 
• One Million writes per 
second to Cassandra with a 
median latency of 10.3 ms and 
95% completing under 23 ms 
• Ideal for potentially spiky 
workloads, such as machine data 
generated across millions of 
devices with peaks 
© 2014 DataStax, All Rights Reserved. Company Confidential 26
Google Cloud Platform & DataStax: Demo 
60 Million Users 
Generated in less than a year. cloud.google.com/solutions/cassandra 
© 2014 DataStax, All Rights Reserved. Company Confidential 27
The Smart Way to Manage Sensors for Energy and Cost Savings 
Thousands of sensors on rooftop machines in commercial buildings 
Poor performance and limited scale with legacy technologies 
Live in production in ~2 months ingesting, normalizing, and analyzing time-series sensor data 
Reduced TCO by over 67% compared to relational systems 
Linear scale, 100% uptime with DataStax Enterprise and Google Cloud Platform 
Use Case: Internet of Things
Your Next Step to Success 
© 2014 DataStax, All Rights Reserved. 
Visit DataStax.com/google_cloud_platform for: 
‘Click-To-Deploy’ Cassandra on Google Cloud Platform Trial 
FREE downloads, FREE training and events schedules
Questions? 
Enter them into the webex interface ‘Q & A’ box 
Thank you! 
Visit DataStax.com/Google_Cloud_Platform for: 
‘Click-To-Deploy’ Cassandra on Google Cloud Platform Trial 
FREE downloads, FREE training and events schedules 
Twitter: @DataStax

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Webinar | From Zero to 1 Million with Google Cloud Platform and DataStax

  • 1. From Zero to One Million (requests per second) Welcome to today’s webinar!
  • 2. Our Presenters for Today Darshan Rawal, Sr Director, Product Management, DataStax Over 15 years in product leadership in large scale distributed systems and data science. Experienced 2000 and 2008 economic turmoil from Ground Zero Allan Naim, Global Product Lead, Google Cloud Platform Over 15 years in enterprise software and cloud computing business. If he could, he would eat sushi everyday for breakfast, lunch and dinner. Company Confidential 2 © 2014 DataStax, All Rights Reserved.
  • 3. The new connected world needs a revolutionary DBMS Apache Cassandra™ as a cloud database Key trends, technologies, and ideas - drivers for Google Cloud Platform Zero to 1 million with DataStax and Google Cloud Platform IoT application use case with DataStax and Google Cloud Platform Q & A © 2014 DataStax, All Rights Reserved. Company Confidential 3 Agenda
  • 4. ~375 Employees Customers Founded in April 2010 ~400 Santa Clara, Austin, New York, London, Paris, Tokyo, Melbourne ~28 Percent Overview
  • 5. The New Connected World Needs a Revolutionary New DBMS “The Internet of Everything” Client-Server 1970’s Isolated Cloud Mobile Social Mainframe 1990’s Today IBM ORACLE Distributed DATASTAX Semi-Connected Radically Connected
  • 6. Businesses Must Close the Gap… and Fast Your Business Customers
  • 7. Market Leadership Visionary in MQ for ODBMS “DataStax has added in-memory transactions, search capabilities, and support for analytics through Apache Spark and Apache Hadoop. Reference customers identified administration and development tools as positives.” Leader in NoSQL Wave “NoSQL continues to gain strong, unstoppable momentum. We’re confident there is a NoSQL database strategy in your future.”
  • 8. 8 Big Trends for Applications and Data in the Cloud Cloud services drive innovation and competitive advantages faster Engage customer at any time, on any device Scale across geographies Real-time data analysis from millions of devices Data in the cloud  73% data in the Cloud by 2017  Two-thirds of workloads by 2017  5x workload growth compared to traditional workloads between now and 2017 Source: NBVP 2014 Future of Cloud Computing Survey Mobile Web IOT
  • 9. Apache Cassandra™ The Leading Distributed Database for the Cloud Always-On Geographic Distribution Industry Leading Performance Predictable & Dynamic Scalability Operational Simplicity Low Cost 9 San Francisco Stockholm New York
  • 10. We Deliver to Enterprise Software Standards DataStax Enterprise (DSE) Support & Training Professiona l Services Security Visual Monitoring Management Services In-Memory Spark Analytics Search Commercial Confidence Enterprise Functionality Certification DSE
  • 11. DSE: On Premise, Hybrid and Public Cloud Deployments 11 On Premise Cloud DSE: Cloud Transition, Turbo Charged Linear Scalability Always-On Easy Data Distribution Workload Isolation Operational Simplicity Enterprise Security Low Cost Multiple Data Formats
  • 12. 40px in height. 12 DataStax & Google Cloud Platform = Ferrari & The Autobahn Blazing Fast Performance "In the past we've had high performance and high throughput options ... for our network attached persistent disk (a great offering). But, sometimes you need to take it up a notch ... and you want to have access to local flash for your application, especially if you are doing something like a high performance Cassandra Cluster. And the way that works on Cloud Platform is somewhat unique. You can take any standard VM and attach flash to that.” - Navneet Joneja, Product Manager, Google Cloud Platform at Google Cloud Platform Live 2014, November 2014, San Francisco
  • 13. Google Cloud Platform © 2014 DataStax, All Rights Reserved. Company Confidential 13
  • 14. Big Trends Any Device Any Place enabling a new world via mobile Any Time global connections at any minute connections virtually everywhere Any Team Speed Adoption vitally important to stay ahead consumer leads, business follows minds of many need to collaborate
  • 15. Decreasing cost enables virtually limitless storage in the cloud. $600 can buy enough storage for the world’s music. (Source: McKinsey Global Institute May 2011) Computing as a utility is now available for easy purchase, provided from massively efficient data centers. (Source: Nicholas Carr, The Big Switch, 2008) The internet allows for a model of real-time access to new innovation, information, and applications from a wide range of devices. Affordable capacity On-demand computing Instant access IT Trends
  • 16. “Organize the world’s information and make it universally accessible and useful.” - Google’s Mission Statement
  • 17. For the past 15 years, Google has been building out the world’s fastest, most powerful, highest quality cloud infrastructure on the planet.
  • 18. A Network that Spans the Globe
  • 19. Google Cloud Platform is built on the same infrastructure that powers Google.
  • 20. Innovating Software & Driving Technology Forward MapReduce Dremel Spanner Bigtable Colossus GFS Compute Engine 2002 2004 2006 2008 2010 2012 2013
  • 21. Google Cloud Platform Storage Cloud Storage Cloud SQL Cloud Datastore Compute Compute Engine App Engine App Services BigQuery Cloud Endpoints
  • 23. Enterprise-Class Security Built-in Security Stable Proven Cloud Images by Connie Zhou • Configurable auto-updates • Sandboxing • Safe browsing • Multi-processing architecture allocates a separate process to each task, reducing crashes • Data sharding • Data center redundancy • 300+ engineers focusing on security
  • 24. New: Local SSD ● Ideal for a high performance DataStax/Cassandra cluster ● 1-4x 375GB ● Up to 680K read / 360K write IOPS (4K) ● No dedicated instance types o Attach to any standard, high-cpu or high-mem VM ● Transparent Maintenance ● $0.218/GB/Month ● Encrypted at rest
  • 25. Product Momentum August 2013 Encryption at Rest for Cloud Storage Layer 3 Load Balancing in Compute Engine June 2014 Docker support HTTP Load Balancing SSD Persistent Disk November 2013 Cloud Endpoints GA Dedicated Memcache GA December 2013 Compute Engine GA Persistent Disk March 2014 AppEngine with Managed VMs Windows Server, SuSE, RHEL support BigQuery streaming @100K RPS Major price drops February 2014 Cloud SQL GA HIPAA Support Sep 2014 HTTP load balancing Node.js client library Push-to-Deploy support to Bitbucket Git repositories November 2014 Firebase, Local SSD, Bitnami Cloud Debugger, Cloud Autoscaler Container Engine Cloud Interconnect PCI DSS Certification
  • 26. Google Cloud Platform & DataStax: Blazing-Fast Apps • 330 Google Compute Engine virtual machines, 300 1TB Persistent Disk volumes, Debian Linux, and DataStax/Cassandra • One Million writes per second to Cassandra with a median latency of 10.3 ms and 95% completing under 23 ms • Ideal for potentially spiky workloads, such as machine data generated across millions of devices with peaks © 2014 DataStax, All Rights Reserved. Company Confidential 26
  • 27. Google Cloud Platform & DataStax: Demo 60 Million Users Generated in less than a year. cloud.google.com/solutions/cassandra © 2014 DataStax, All Rights Reserved. Company Confidential 27
  • 28. The Smart Way to Manage Sensors for Energy and Cost Savings Thousands of sensors on rooftop machines in commercial buildings Poor performance and limited scale with legacy technologies Live in production in ~2 months ingesting, normalizing, and analyzing time-series sensor data Reduced TCO by over 67% compared to relational systems Linear scale, 100% uptime with DataStax Enterprise and Google Cloud Platform Use Case: Internet of Things
  • 29. Your Next Step to Success © 2014 DataStax, All Rights Reserved. Visit DataStax.com/google_cloud_platform for: ‘Click-To-Deploy’ Cassandra on Google Cloud Platform Trial FREE downloads, FREE training and events schedules
  • 30. Questions? Enter them into the webex interface ‘Q & A’ box Thank you! Visit DataStax.com/Google_Cloud_Platform for: ‘Click-To-Deploy’ Cassandra on Google Cloud Platform Trial FREE downloads, FREE training and events schedules Twitter: @DataStax