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Webinar - Instagram to grow your business
The document provides tips and best practices for using Instagram to grow a business. It discusses who typically uses Instagram and how businesses can benefit from the platform. Some key points include posting regularly with high quality photos, engaging captions, and relevant hashtags. The document also highlights popular Instagram features like stories, live videos, and IGTV that businesses can use to connect with their audience.
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Webinar - Instagram to grow your business
- 1. Hosted by NationalMI How to Use Instagram to Grow Your Business By: Kristin Messerli & Sarah Vita, Cultural Outreach
- 2. 2 Our Approach WE AREPASSIONATE ABOUT HELPING BUSINESSES BE SUCCESSFUL WITH YOUNG AND DIVERSE MARKETS. CULTURAL OUTREACH DIVERSITY TRAINING SPEAKINGWRITINGRESEARCH PR & OUTREACH MARKETING CONTENT
- 3. NMI has partneredwith Cultural Outreach to provide you with content to support your leadership in the industry.
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- 7. Are you onInstagram? Poll #1
- 8. What’s all thehype?
- 9. Instagram is thethird top social media platform at 1B monthly users Source: “Top 15 Most Popular Social Networking Sites and Apps”, DreamGrow, 2018
- 11. Growing 5x fasterthan overall social network usage in the United States Source: “25 Amazing Stats You Need to Know About Instagram”, MobileMonkey, 2018
- 12. TABLE OF CONTENTS Demographics Best Practices: Posting Content Step-by-step HowTo’s Popular Features
- 13. Demographics Who is onInstagram and how does this affect businesses? Section 01
- 14. How old areIG users? ● 90% of Instagram users are younger than 35 years of age (IST) ● Users per age group (Pew): ○ 18-24: 71% ○ 25-29: 54% ○ 30-49: 42% ○ 50+: 16%
- 15. Female vs Male ●% of online adults active on IG ○ Female 38% ○ Male 26% Source: “Social Media Update 2016”, Pew Research, 2016
- 16. Brands & Businesses ●More than 80% of registered Instagram accounts follow a business account ● 200 million daily active Instagrammers visiting a business profile each day Source: Instagram Business, 2018
- 17. Brands & Businesses ●More than 33% of Instagram stories are created by businesses (99 Firms) ● 72% of Instagram users say they have purchased a product they saw on the app (Business Insider)
- 18. How active areyou on Instagram? a) Use it every day b) Use it only a few times a week c) Use it consistently for a couple of months then stop d) Not active Poll #2
- 19. Best Practices forPosting Content Use posts to establish your online brand and engage an audience Section 02
- 20. Have a clearobjective or goal
- 21. What is youraccount for? ● Sharing your personality or company values ● Educational ● A day-in-the-life of ● Mix of all of the above
- 22. Establish a designaesthetic
- 23. How does yourpage look? ● Mobile-first: create what looks good on mobile instead of just recycling older content from other campaigns (i.e. Facebook or email) ● Find your favorite filters (3-5) and use those for all posts
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- 25. Is your contentengaging? ● Need to capture the audience’s attention in less amount of time because it is a visual-based platform
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- 27. Are your photosgood? ● Post quality, non-blurry photos ● Good lighting is key ● As a grid, does the overall page look cohesive?
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- 29. What does yourcaption say? ● Keep them short and to the point ○ some cases require a longer post but better to stay succinct ● Check for grammar/spelling ● Include emojis and hashtags ● Tag correct usernames
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- 31. Do you tag@ other accounts? ● Tag locations, people, brands that you mention to gain exposure ○ i.e. @nahrep, @marquis_chicago
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- 33. How often doyou post? ● Posting every day is ideal but should post an official photo or video at least 3x a week ● Post at least one story every day; better to post several a day to keep people engaged
- 34. Engage with yourfollowers
- 35. How active areyou? ● Like and comment on your followers’ content ● Like/respond to comments people leave on your page ● Respond to DM’s (direct messages)
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- 37. Are your #’sboosting content? ● Instagram posts with at least one hashtag have 12.6% more engagement than those without ● Sites to find more hashtags: ○ https://autogramtags.com/ ○ https://displaypurposes.com/ Source: Instagram Study, Simply Measured, Q3 2014
- 38. Where do youinclude #’s? ● Put majority of hashtags in your first comment instead of in the post ● Instagram posts allows up to 30 hashtags; research on the topic suggests that the optimum number of hashtags is 11 ● Goal is to use hashtags that get you in the Top 9. So use a mix of popular hashtags with more niche ones
- 39. How do youchoose a #? ● Goal is to use hashtags that get you in the Top 9 ○ Use a mix of popular hashtags with more niche ones ● Use hashtags that have 5x to 30x as many public posts as you have followers ○ Ex: 1000 followers: use hashtag that has 5,000 - 30,000 uses ○ Check the number of uses when typing in the hashtag ○ Create a list of your go-to hashtags
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- 41. When to usean influencer? ● Reach out and partner with influencers with a large following to do cross-promotions for your brand ● Find someone with an audience you are seeking ● Ask if your audience would be receptive to influencer marketing; doesn’t necessarily work for all brands
- 42. How to utilizean influencer ● Create an influencer marketing plan ○ Identify opportunities to collaborate both online and offline ○ Establish a budget, term/timeline of partnership, expenses ● What is your goal? ○ Gain more followers? ○ Drive more traffic to your website? ○ Promote an upcoming launch or event?
- 43. What Not ToDo On Instagram
- 44. Avoid these! ● Buyingfollowers and likes ○ It is better to grow organically over time ● Only posting graphics ○ i.e “educational tips” ○ Real photos gain more likes than graphics ● Posting too many sponsored posts ○ Too many sales messages turn people off
- 45. Avoid these! ● Usingsuper long captions all the time ○ every once in a while is fine but people prefer shorter captions ● Using irrelevant hashtags ○ Make sure the tags are related to your business or specific post
- 46. What Interests Youthe Most? a) IG Stories b) Instagram Live c) IGTV d) all of the above e) I’m just trying to get posting down Poll #3
- 47. Popular Features Stay up-to-dateon new features to better reach your audience Section 03
- 48. Stories ● Launched in2016 ● More than 400m post stories daily as of June 2018 ● Great way to show personality through short-form video ● Designed for more candid moments and constant sharing vs posts are for bigger moments
- 49. Stories ● Add filters,location, text, gifs ● Use to promote new post on page or website ● Can include polls and questions to increase interaction ● Save as a profile page “highlight”
- 50. Instagram Live ● Videostreaming in real-time ● Viewers can comment/chat with you during feed ● Can choose to reshare once it is over
- 51. IGTV ● The “YouTube”of Instagram; allows for longer videos ● 15 sec - 10 min ● Built for vertical/mobile viewing ● Create a channel ○ Upload videos from phone library or computer ○ Add fun elements similar to stories
- 52. IGTV ● Product Launch ●Promote event ● Show highlights from recent event ● Behind-the-scene #BTS ● News segments ● Interviews with customers or colleagues
- 53. Insights/Analytics ● Impressions -The number of times your posts and stories were on-screen ● Reach - The number of unique accounts who viewed your posts and stories ● Website Clicks - The number of clicks to links you've included in your business profile description ● Profile Visits - The number of times an account clicks on your username
- 54. How To’s Step-by-step instructionsfor using the platform Section 04
- 55. How to SetUp a Business Profile
- 56. How to ViewInsights
- 57. How to RunAds
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