Webinar: THE ART OF OPPORTUNITY: Strategic Innovation Through Visual Thinking
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The document discusses strategic innovation through visual thinking. It provides examples of how established companies like ProSiebenSat.1 and Nine Inch Nails identified new opportunities for growth. ProSiebenSat.1 helped small businesses access television advertising traditionally out of their reach, generating over €2 billion in additional revenue. The document advocates using visual frameworks to analyze where and how to play in new markets, as well as how to create value for customers, partners, and the company. It promotes taking a human-centered, iterative approach to opportunity identification and business design.
![[ How to discover an opportunity ]
Where to Play](https://image.slidesharecdn.com/aoowebinarmural-2-161018170953/85/Webinar-THE-ART-OF-OPPORTUNITY-Strategic-Innovation-Through-Visual-Thinking-24-320.jpg)
![[ How to seize opportunities ]
How to Play](https://image.slidesharecdn.com/aoowebinarmural-2-161018170953/85/Webinar-THE-ART-OF-OPPORTUNITY-Strategic-Innovation-Through-Visual-Thinking-29-320.jpg)
![[ How to create value ]
How to Win](https://image.slidesharecdn.com/aoowebinarmural-2-161018170953/85/Webinar-THE-ART-OF-OPPORTUNITY-Strategic-Innovation-Through-Visual-Thinking-32-320.jpg)
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Webinar: THE ART OF OPPORTUNITY: Strategic Innovation Through Visual Thinking
- 1. THE ART OF OPPORTUNITY: Strategic Innovation Through Visual Thinking Hosted by Jim Kalbach, @mural @artofopp #artofopp
- 2. Strategic Innovation Through Visual Thinking.
- 3. Example | Nine Inch Nails
- 6. 1st week
- 10. © Marc Sniukas - Doujak Corporate Development
- 11. ?HOW
- 12. ?How do established companies create new growth in innovative ways?
- 15. 2012 2018 2.4 billion 3.4 billion +42% Example | ProSiebenSat.1 +1 billion
- 16. Source: http://annual-report2014.prosiebensat1.com/index.html Example | ProSiebenSat.1
- 17. Source: http://www.prosiebensat1.com/en/page/unternehmenskennzahlen Example | ProSiebenSat.1
- 18. 2012 2018 2.4 billion 4.55 billion +~90% Example | ProSiebenSat.1 +2.15 billion
- 19. Example | ProSiebenSat.1 > 50% outside of traditional TV advertising
- 20. Old world vs. new world
- 21. Strategy Innovative Framework Fresh Mindset Cutting Edge Process
- 23. Traditional Approach Strategic Innovation
- 24. [ How to discover an opportunity ] Where to Play
- 25. THE FIRST PRINCIPLE OF FINDING NEW GROWTH IS THAT YOU’RE ALWAYS BETTER OFF GOING AFTER CUSTOMERS WHO ARE UNDERSERVED OR NEGLECTED. —DAVID BELL Professor
- 26. Example | ProSiebenSat.1 Start-ups and Small and Medium Sized Businesses What did Pro7 do?
- 27. MOST COMPANIES, UNFORTUNATELY, DON’T KNOW WHY CUSTOMERS DO OR DON’T DO BUSINESS WITH THEM.
- 28. • Cannot afford it • Don’t want to spend money on an uncertain outcome • Don’t have the experience with planning and executing TV media campaigns Example | ProSiebenSat.1 What did Pro7 do?
- 29. [ How to seize opportunities ] How to Play
- 30. OFFERING BUSINESS MODEL REVENUE MODEL How to Play Designing the New Venture
- 31. Example | ProSiebenSat.1 OFFERING BUSINESS MODEL REVENUE MODEL Access to media Media strategy Media planning Production Target selection Spot production Execution Specialized expertise Shared services Fixed Fee + Revenue Share + Equity What did Pro7 do?
- 32. [ How to create value ] How to Win
- 33. Fulfilling customers’ needs and making their life easier Offering your partners advantages Strategic Operational Financial How to Win FIRM VALUE CUSTOMER VALUE ECOSYSTEM VALUE
- 34. Example | ProSiebenSat.1 • New revenue streams • Becoming independent from existing customers • Building a portfolio of strategic investments • Use insights gained for traditional business • Access to media • Risk-free • Low upfront cash out • No need to deal with media Other investors profit from increased company value What did Pro7 do?
- 36. Analyse > Plan > Implement Act Learn Design 1 2 3 Strategic InnovationTraditional Approach
- 38. Fresh Mindset
- 39. Business Design Thinking Human-centered Visual Thinking Active Iteration Co-creation & Collaboration Holistic Perspective
- 40. Human-Centered Approach MRA: talking about the people not just the process (empathy) THDC personas? Session photo with big head?
- 41. Visual Thinking & Storytelling
- 42. Active Iteration
- 43. Co-Creation and Multi-Disciplinary Teams
- 46. Example | Nine Inch Nails
- 48. DO. OR DO NOT. THERE IS NO TRY. —YODA Jedi Master
- 49. Thank you.