Website Presentation for Corporate
- 2. WEBSITE PURPOSE • Web Identity is a mandatory norm to demarcate your brand to expand your business to a large number of audience. • Website acts as your brand ambassador providing valuable set of information to the people. This helps them to relate their requirements with your services. • This website will also serve as a local social environment that allows the users to discuss their unique experiences with other users to assist them. • Website creates a belief in your ideas among many others who are on a considerable distance from your location. • Website gives you a chance to go global, breaking the conventional users engagement and embracing the power of Digital Environment. • Website is the new element in the entire gamut of Business & Services. It is the fundamental necessity to every one who wants to conquer the vast World .
- 3. OPEN SOURCE Unlike a proprietary, paid-for system, Magento/Joomla/Drupel/Wordpress are completely open source, under the extremely permissive MIT license. This means that in future you don't need to be worried about being locked into commercial software by a single vendor. You have full access to all the source code at any point, resulting in complete flexibility for future needs. STANDARDS DRIVEN These open source platforms are a few of the CMSs to use a standards-compliant templating layer and data storage system (XSLT and XML). SCALABLE. PROVEN. The scalability of these platforms have been proven many times over the years, running very large online services for the likes of BBC Worldwide, Virgin Media and MTV, among many others. Performance is high and the open source Community is continuously introducing new functions, patches and enhancements. CMS & ECOMMERCE OVERVIEW
- 5. WEBSITE DESIGN Your website is more than just an overview of your company; it’s digital branded content that informs and engages your digital audience and ultimately affects their buying behavior and perception of your Brand. With nearly 2.5 billion internet users in the world, and more than 30% are using the internet in Asia you need to carefully consider your website options. Consider such elements as; access from either a PC or mobile device, English or Chinese language, Brand vs. eCommerce focus. ASCII SERVICES can provide a full audit of your current website, make recommendations for improvement, and create and implement a new design to better deliver your Brand’s communication messages.
- 6. SITE MAP • The following site map is proposed. The site map may change during the development of the website. • Home Page – including an introduction, booking module, subscriber sign up form, related news, promotions and social modules • Article Pages – up to 10 Search Engine optimized article pages providing information to visitors searching the web looking for information on your firm, tourism or China travel • A Web-blog (Blog) page for additional information and to assist your SE Optimization efforts A Newsletter sign up page • A Contact Us page– including your company address, phone, fax, and an online contact form to minimize spam email messages • A detailed Site Map – an outline of your website to aid both people and Search Engines finding your web pages
- 7. DESIGN PROCESS P H A S ES TO WEBSITE DEVELOPMENT 1. Wireframes 2. UI/UX 3. Mockups/Design 4. Front end coding 5. Back end coding 6. QA & Testing 7. Hand over
- 9. MARKETING APPROACH Much efforts has gone into the scoping and our subsequent build of the mini site but you should also consider the promotion of this site and the objectives for such. Are you trying to: a)Increasing brand awareness b) Connecting with potential consumers c)Developing a trust relationship with consumers through social engagement d)Extending commercial relationships with Travel Agents through this micro-site e)Building awareness of the values you offer to travelers
- 10. MOBILE &A P P S With mobile internet users outnumbering desktop internet users in China, a mobile-optimized website and mobile app to support the mini site is essential. Mobile support is also a great way to boost and maintain engagement and participation with your website readers. Our experienced design team can develop unique and engaging iPhone, iPad, and Android apps catered to the specific Brand content and messages you want to deliver prior to the event or look to develop the website in HTML5 to have a device agnostic platform.
- 11. Targeted SEM will drive traffic to the campaign online community and website, increasing reach. Utilizing paid search tactics will allow you to connect with potential customers who already have an interest in digital cinema or Chinese film. Our SEO strategy begins with a detailed SEO audit (of your current site as we will automatically SEO the mini-site) followed by on-site SEO recommendations and implementation. Off-site SEO tactics include link-building, blogger outreach, and the release and promotion of articles. SEARCH MARKETING
- 12. SOCIAL MEDIA APPROACH Our backbone of our social strategy is to interact with your target audience as a sociable Brand by building an online community hub through which you and brand sponsors can deliver engaging content and activities to generate buzz leading up to the event. The online community will be linked to and supported through other digital and social platforms. We will work with your team to ensure best practice in the management of the online community and social media activities. Our dedicated team are experts in: – KOL & blogger outreach & management – Social media advertising – Seeding & feeding activities – Structured content development – Paid media planning & management Digital Jungle can also provide a consultancy service to ensure your programs are optimising efforts with regards to community management.
- 13. SOCIAL MEDIA & WEBSITES 25% 20% 15% 40%Twitter Facebook GoogleLinkedin
- 14. ENGAGING INFLUNCERS Identifying KOL’s (digital influencers) is critical to building trust, authority and reach. Digital Jungle maintains an extensive outreach program to continually engage and cooperation with these influencers. Influencers and the nature of influencers is in continual flux so comprehensive audits and reviews are conducted to ensure alignment with objectives.
- 16. P H A S E S & TIMING Phase 1 • Proposal review • Contract signing • Kick off meeting to confirm objectives, project scope, communication protocols, milestones Phase 2 (10 to 15days) • Decide on and register your domain name • Design of site theme, look and feel, template selection, Fonts etc. • Development of navigation scheme • Additional keyword and competition research • Finalization of site map, site layout, and final preparations for construction • Client review and approval
- 17. Phase 3 (15 to 20 days) •Receive content and submission of you including your trial home page content, and 5 keyword focused content pages containing articles for tier two pages, any photographs that you would like to include, affiliate link information for inclusion in your pages, the name of your new Newsletter and anything else that you would like to include in the site Incorporation of your material into your website including creating your final Sitemap, Newsletter subscription form and pop up page, Contact Us form and web page, your Web Log (Blog) page, a Links page and the other pages outlined above •Optimize all of these pages for search engine positioning (Baidu/Qihoo) inclusion methods into your website •Create and Submit the articles to appropriate article directories, guest blog, ePR announcement • Build links to XX appropriate association/business websites • Test all links, forms and email addresses to make sure that they all work effectively • Present your site to you for review and approval P H A S E S & TIMING
- 18. P H A S E S & TIMING Phase 4 (3 to 5 days) •Transfer and handover • The transfer will incorporate the final submission of website on the host channel. • The legitimate credentials will be shared for the further upgrades in case of the CMS websites.
- 19. BUDGET • • • • Professional Design & Navigation (plus 3 home page concept designs) Content Management System setup, configuration and content populating Applications Include (news feeds, Booking function, social modules) Web Hosting & Analytics (Setup) Total Project Costs ------------- Static Websites (starts at INR 9999/ -) CMS Websites (starts at INR 14,999/ -) E-Commerce Websites (starts at INR 19,999/ -) Image Acquisition & content Writing (Additional) Recurring Charges Web Hosting (starts at INR 1499/ - with multiple options.) Annual Maintenance cost (20% of the Package) Note: Digital Marketing plan will be provided after detailed brief and budget confirmation.
- 20. Appreciation Social Media embedment allows us the users to appreciate the initiative & content on the social media channels. Communication The communication is imperative for the close engagement with the prospective Clients. Redirection Single Brand Image can create ease to other subsidiaries of the business by redirection. Media Website’s vitality increases drastically by the implementation of the Creative Media.
- 21. ABOUT ASCII SERVICES We are a adept organization in the field of Web Development & Digital Marketing, we feel proud to share about our association with in Indian Peninsula & swiftly expanding to abroad clients. We cover entire gamut of digital marketing fulfilling the diversified needs of vast volatile Client Requirements. Our ethos predominantly inspires us to come up with the creativity which could dazzle the campaign.