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Weibo, social media phenomenon in China
The document discusses the significance of Sina Weibo in China's social media landscape, highlighting its rapid growth with 250 million registered users and 5 million new users monthly. It emphasizes the platform's potential for foreign businesses to engage with Chinese audiences, offering various features for content promotion and relationship building. EastWest PR, with extensive B2B experience, aims to leverage Weibo to enhance editorial inquiries and drive traffic for clients in the region.
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Weibo, social media phenomenon in China
- 1. Social Media inChina “The Weibo phenomenon”” By Christian Dougoud www.eastwestpr.com Follow us on: Singapore | Beijing www.eastwestpr.com
- 2. Why use sinaweibo? Increase editorial Drive web traffic enquiries Build relationships with key media, industry influencers Singapore | Beijing www.eastwestpr.com
- 3. Company overview EASTWEST PR is a public relations agency based in Asia since 1995, with offices in Singapore and Beijing, China. • 16 years experience in B2B • 2 offices in China and Singapore • 400+ clients and counting • Expertise in traditional and digital PR • Affiliates in 12 Asian countries Singapore | Beijing www.eastwestpr.com
- 4. Core business: IT/Tech Aepona Coding Technologies Entertainment (Beijing) MSI Legal & Accounting Revlon Voxbone Affle Comic Relief Haymarket Media Inc Network Worldwide SANYO Asia Voxbone (Past Project) Alianza Global Compuware Asia-Pacific Pte Health Aesthetics National Infocomm Schmidt Electronics (SEA) Write Angles Communication Services Ltd Hill International Competency Centre (NICC) SEK2005 Wyeth Consumer Healthcare Alliance Cosmetics/Revlon Contact Centre Association Hill International New Zealand Trade & SGI X|Media|Lab Alliance Cosmetics/SILKYGIRL of Singapore HPCDemo Enterprise Singapore Discovery Centre Zenith Events Management AppTrigger Creative IT Training School Hughes Network Systems Nortel Networks Singapore Singapore Table Tennis Pte Ltd for Global Entrepolis APREA CrimsonLogic Pte Ltd Huthwaite Pte Ltd Association @ Singapore 2007 Asia Television Forum 2009 Dannhauser Energize Life iBasis Océ Singex Exhibitions / Asia Lehmanbrown ASSISTPLAN CO. LTD DatatraceDNA Infinite Frameworks OIG International Fashion Week 2005 Numara AT&T Worldwide DCNS Group Ingres Corporation on/NTL Asia Pacific Softwin – BitDefender HID Telecommunications Dialogic Corporation Inmarsat Limited ONE (SINGAPORE) Sony Electronics Asia Pacific Absciex Authentication & Online ECA International International Baccalaureate Pte Ltd IEEE-SA Trust Alliance Eggplant Digital Organization Optimi Corporation Sony Pictures IEEE SmartGrid Autonomy Ekinops International SOS Orbitz Worldwide SRC Software Vantone Avery Dennison Electrolux IPRN Orient Europharma Stratus Technologies ECI Telecom Avnet Inc. Emerio Corporation iRiS Software Solutions Ltd Ovum SunGard Rational Axiom Systems Emerson Network Power Jardine OneSolution Pte Ltd Pacific Internet Ltd Sunstar Inc Digital Realty Trust BBC Worldwide Envox Worldwide JIAM 2008 – Reed Exhibitions Paiker SUPERSEED Bayer Cropscience BEA Systems, Inc. Envy Keppel Land – The Belvedere Panasonic Sybase Inc University of York Bhavan’s India Intl School Epicor Software (Asia) Pte LtdKeppel Land / Ritz PAREXEL APEX International Sydus Clavister Bizlink Centre Singapore ESI International Residences Co., Ltd. Symbol Technologies Microsoft BoxSentry etalk Corporation Kraft Foods PerkinElmer Syniverse Technologies Inc Edison Capital Partners Boys’ Brigade Fare.net LCCI International Philips T-Systems Morgan Cars British Business Awards For AIDS with Community Qualifications Pinstorm Tandberg Oven Mumford British Council China Effort (F.A.C.E.) Live Cargo, Inc Promethean Limited Telenor Satellite Services Agilent_technologies BSI Fortis Private Banking Logica Pronto Communications Terrapinn Hsenid Bubble Motion German European Sch Spore LogicaCMG PTS Consulting (Singapore) The Symbio Group Smaato Business Logic Systems GLim Pte Ltd Macquarie Telecom Pte Ltd The University of York Telegent California WOW Xperience Global Indian Education Make A Wish Foundation Quantel The Unza Group Terrapinn Cards Asia Cambridge Broadband Foundation Singapore Qunar.com TippingPoint UpFrontMedia Networks Global PTM MatrixView Limited RadianTrust Traditional Medicine Expo SinoTechGroup Career Choice GlobalPTM Mercury Interactive Radware TRIMEX International Cimes 2010 Celltick Technologies Ltd GN Netcom Australia Pty Ltd Microsoft RAK Minerals & Metals Tyco Fire & Security AceWood Charter Broadcast Governance for Equitable MobileMonday Investments (RMMI) UITC / DairyCare fert.ch China Entrepreneurs Development MPG Redline Communications V-Kool IEEE Technology Time Chinese National Geography GSMA International Havas Digital MPG MPIO Reed Exhibitions – JIAM Reed Huayin Exhibitions Verimatrix Inc. Singapore | Beijing Machine Vishay Intertechnology Asia WhoIsWho Clyde Bergemann Havas Sports & MSI Global Alliance Research In Motion Pte Ltd Pte Ltd www.eastwestpr.com
- 5. Internet users inChina Source: China Internet Watch ,”China Internet Statistics Whitepaper” Singapore | Beijing www.eastwestpr.com
- 6. China social media Landscape Singapore | Beijing Source: http://www.ciccorporate.com/ www.eastwestpr.com
- 7. “What do theInternational Monetary Fund, Louis Vuitton and Unilever have in common?” Melanie Lee. Reuters. Nov 16, 2011 Singapore | Beijing http://www.reuters.com/article/2011/11/16/us-china-weibo-mncs-idUSTRE7AF0CN20111116 www.eastwestpr.com
- 8. Foreign business, organizationsand individuals use Sina Weibo Singapore | Beijing www.eastwestpr.com
- 9. Sina Weibo ata glance Singapore | Beijing www.eastwestpr.com
- 10. Sina Weibo + = + Singapore | Beijing www.eastwestpr.com
- 11. 250 million registeredusers including trade and general media, industry experts, academics, influencers and…your competitors Singapore | Beijing www.eastwestpr.com
- 12. 40 blogs postedevery second Singapore | Beijing www.eastwestpr.com
- 13. ~ 5 millionnew users a month Singapore | Beijing www.eastwestpr.com
- 14. Siemens on SinaWeibo http://weibo.com/siemens
- 15. Bill Gates onSina Weibo http://weibo.com/gates
- 16. Electrolux on SinaWeibo http://www.weibo.com/electroluxchina
- 17. IMF on SinaWeibo http://www.weibo.com/imf
- 18. EASTWEST PR onSina Weibo http://weibo.com/eastwestpr
- 19. Future development Weibo willgo mobile 318 million phone users access internet via mobile phones USA population = 300 million
- 20. Future development Weibo willgo international Weibo will not remain a local phenomenon
- 21. Case Study Singapore | Beijing www.eastwestpr.com
- 22. IEEE-SA on SinaWeibo http://weibo.com/ieeestandardsassoc
- 23. Features Embedded video release Verified company account (requires license) Logo Account statistics About us Spokespeople News Followers Photos Tags Latest post
- 24. Objectives Increase editorialenquiries Generate traffic to the Chinese IEEE-SA website Build relationships with key media, online bloggers, industry influencers
- 25. Create Create brandedaccount & Company Verification Translate news into Chinese Synchronize Twitter, Facebook content with Sina Weibo Shoot video releases in Chinese
- 26. Publish News Industryupdates Interview opportunities Event live posting Whitepapers Photos
- 27. Promote Research followers: Media, analysts, partners Promote events Link to video networks Optimize keywords
- 28. Monitor Editorial enquiries Competitor watch Interactions/Comments Issues/Crisis
- 29. Analysis Followers profiling Video views Reposts Traffic to main website
- 30. Thank You! Contact us ChristianDougoud, Managing Director Jim James, Chairman Mobile: +86 158 1036 5670 Mobile: + 86 139 1073 1967 Email: [email protected] Email: [email protected] Singapore | Beijing www.eastwestpr.com