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Welcome to the Networked Society Gerd Leonhard MWC 2011
The document discusses the rise of the networked society where co-creation becomes the norm and social networks are the new broadcasters. In this society, companies become platforms rather than empires and interaction comes before transactions. It also notes that experiences, not copies, will be valued and users will also be content through curation. The networked society represents a significant shift and opportunity for many industries.
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Welcome to the Networked Society Gerd Leonhard MWC 2011
- 1. The Networked Society:a short preview Gerd Leonhard, Media Futurist, CEO The Futures Agency @gleonhard Fish image via actuary-info.blogspot.com
- 2. Not Empires butNetworks
- 3. Feb 10, 2011:#reasonsmubarakislate
- 4. The power ofconnecting with like-minded people
- 5. Social Media buta Social OS
- 6. In a networkedsociety, co-creation becomes the norm, and social networks are the new broadcasters
- 7. “If you lookfive years out, every industry is going to be rethought in a social way” Mark Zuckerberg Source: FastCompany.com
- 8. Soon: near-total convergenceof ‘online’ and ‘meat-space’ Source: KarolaRiegler via Flickr
- 9. New, networked currencieswill become very real
- 10. Companies become Platforms(not Empires)
- 11. Interaction comes beforeTransaction
- 12. A huge opportunityfor the content industries
- 13. Digital content: enforcingcontrol when trust and engagement is crucial will not generate new £$€
- 14. Total re-thinking ofthe toll-booth ‘logic’ Source: Flickr.com (unknown)
- 15. In a networkedsociety it’s all about experiences not copies; meaning not volume
- 16.
- 17. Users are Content,too - and Curation is King
- 18. Data is thenew Oil Source: Henry Blodget Businessinsider.com
- 19. Privacy. Publicy. Vibrancy. Source: Seanpercival.com Mindfully.
- 20. It’s about nowand here, not yesterday and ‘there’ Source: Alan Moore
- 21. Plenty of aberrationsin the ‘global village’... Source: Tumblr.com/dashperiod
- 22. Welcome to theNetworked Society
- 23.